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Vinish Garg
Manually Curated Daily Updates for Content Community
Co-Founder @ContentHug
www.contenthug.com
Teaser Pitch
Startups
Vinish Garg | @vingar @ContentHug
John
Content Strategist, North Carolina
Track Latest Content via
• LinkedIn/Medium
• Email Subscriptions
• Community Groups
• Curation Tools – Paper.li,
Scoop.it, Storify
For Whom
StartupsInformation Shock: Too Many Sources
Automated Curation: Irrelevant Posts
The Pain Points
Huge Mailbox: Annoying
Vinish Garg | @vingar @ContentHug
Competitors
Very few, selected sources
No engagement
Very basic categorization, no
tags or metadata for search
Automatic curation
Comprehensive (~ 200 sources)
Comments and Contributors
Categorized posts, events, webinars
Manual curation, 100% relevancy
Contributors’ profile page
Intelligent content model
Little to chose from!
Vinish Garg | @vingar @ContentHug
Idea Validation: Influencers
@JoePairman: I think the biggest asset you
might have for this is the human curation
aspect…
@RoboColum: I like this idea. It is a better
way of curating content in one place. It
provides a quick and easy way…
Welcome Sign
Vinish Garg | @vingar @ContentHug
Idea Validation: Influencers
Welcome Sign
Vinish Garg | @vingar @ContentHug
@marciarjohnson: I have subscribed to
ContentHug. Nifty idea you have there.
@larrykunz: (a) Clean, uncluttered
appearance, a welcome change from
paper.li! (b) Ratings (c) Share on social
Priorities Culture
Vinish Garg | @vingar @ContentHug
Secret Sauce: Manually Curated from
around 200 sources, so 100% relevant
Priorities Culture
Articles and Posts, plus Events | Webinars
Details: http://www.contenthug.com/events/euroia-2015
Added Value
Vinish Garg | @vingar @ContentHug
Priorities Culture
Market Size
Total: 500000 | Targeted: 100000
http://sarahmaddox.github.io/techcomm-map/Tech Comm Alone:
Vinish Garg | @vingar @ContentHug
Priorities Culture
Global Market
John
Content Strategist, North Carolina
Paula
Technical Writer, Melbourne
Benn
Content Engineer, Poland
Maria
Technical Writer, London
All Love News.
Preferences and Pain Points
Vinish Garg | @vingar @ContentHug
Priorities Culture
Business Model
Sponsored Events
Globally Available
Open Position
Featured Events
Premium Events Display
Vinish Garg | @vingar @ContentHug
The Buzz
Michael Andrews
https://plus.google.com/+MichaelAndrews22/posts/UxJ6UNiF2bu?cfem=1
http://idratherbewriting.com/2015/06/17/contenthug-conversations/
Tom Johnson
https://medium.com/@vingar/contenthug-makers-story-d4b548f06795
Our Story
Vinish Garg | @vingar @ContentHug
Community
A Platform for
Conversations
Leading
Influencers:
Experiences,
Trends, Issues,
Future
Vinish Garg | @vingar @ContentHug
Vision
slideshare
Events, Speaking
Vinish Garg | @vingar @ContentHug
Curation + Lanyrd/Conferize + Slideshare
Team
Vinish Garg
Co-Founder
Market-Fit, Technical Scoping
for Scalability, Marketing
Shena Garg
Co-Founder
UX, Technical Analysis,
Architecture, Development
Vinish Garg | @vingar @ContentHug
• Blog: www.vinishgarg.com
• @vingar @ContentHug
• http://linkedin.com/in/vinishgarg
• @shenagarg @ContentHug
• http://linkedin.com/in/shenagarg

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ContentHug: Teaser Pitch

Notas del editor

  1. John is a content strategist who lives in North Carolina. Almost every day, he tries to find latest and relevant content online, on LinkedIn, Medium, email subscriptions in mailbox, or via content curation tools.
  2. John finds it difficult and time consuming because there are too many different information sources. The curation tools show a few irrelevant posts too because these are curated automatically such as by a #hashtag! And, there is a huge mailbox as well!
  3. Alltop and contentcontent populate content automatically (RSS?), and these are not comprehensive enough. Two, the architecture is not smart enough to facilitate search such as buy tags or metadata. ContentHug addresses these pain points.
  4. Sarah’s map shows the community across regions, and it is only for technical writers. The ‘content strategists + marketers’ community is even bigger and hence the opportunity to target it.