Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

1. Measuring Trends
Nagalakshmi V
AdWords & Social Product Specialist, Google
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2. AGENDA
Google Insights for Search
DoubleClick Ad Planner
Google Confidential and Proprietary 2

3. Trends for www.cookingandme.com
Google Confidential and Proprietary 3

4. Objectives
• What’s the current trend on recipe search?
• What are some of the popular food recipes being searched
currently?
• What are some of the other websites talking about same or
similar things as me?
• Is there any recipe or food search that’s trending now and
how can I use this to provide better content on my site?
• How should I plan my advertising campaigns better keeping
these data in mind?
Google Confidential and Proprietary 4

5. Google Insights for Search
Background
• The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
• Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

6. Google Insights for Search
www.google.com/insights/search
Google Confidential and Proprietary 6

7. Insights for Search
Google Confidential and Proprietary 7

8. Insights for Search
Google Confidential and Proprietary 8

9. Insights for Search
Google Confidential and Proprietary 9

10. Insights for Search
Google Confidential and Proprietary 10

11. Insights for Search
Google Confidential and Proprietary 11

12. Insights for Search
Google Confidential and Proprietary 12

13. Insights for Search
Google Confidential and Proprietary 13

14. One More Look - Objectives
• What’s the current trend on recipe search? ✔
• What are some of the popular food recipes being searched for
currently?
✔
• Is there any recipe or food search that’s trending now and
how can I use this to provide better content on my site? ✔
• What are some of the other websites talking about same or
similar things as me?
• How should I plan my advertising campaigns better keeping
these data in mind?
Google Confidential and Proprietary 14

15. DoubleClick Ad Planner
Background
• The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
• Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

16. DoubleClick AdPlanner
www.google.com/adplanner
Google Confidential and Proprietary 16

17. DoubleClick Ad Planner
Google Confidential and Proprietary 17

18. An Interesting Case Study
www.backtobasics.com.sg
• Font size increased from 12 to 13px
• Bounce rate decrease notice-able within 5 days
Google Confidential and Proprietary 18

19. DoubleClick Ad Planner
Google Confidential and Proprietary 19

20. One More Look - Objectives
• What’s the current trend on recipe search? ✔
• What are some of the popular food recipes being searched for
currently?
✔
• Is there any recipe or food search that’s trending now and
how can I use this to provide better content on my site? ✔
• What are some of the other websites talking about same or
similar things as me? ✔
• How should I plan my advertising campaigns better keeping
these data in mind? ✔
Google Confidential and Proprietary 20

21. THANK YOU
gplus.to/nags
twitter.com/nagsthecook
conversionroom-japac.blogspot.com