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YOUTUBE
MARKETING    Youtube marketing in
FOR BRANDS   simple 4 steps
Youtube - India

Unique visitors until 2012:
                              India users view more than 4,000,000,000
55,800,000                    videos on youtube each month

Youtube reached 41% of India’s      More than 20 visitors to youtube in India
netizens in July 2012               every second

25% of youtube
views are from
mobile devices
Get started with Youtube



SHOOT       CREATE    PROMOTE    MEASURE
videos      channel     videos    success
SHOOT
videos


         Tell your story in many ways

         •   Introduce your organization
         •   Create customer testimonials
         •   Showcase products/services/brand –
             features/benefits/tips
         •   Share events/news/seminars
         •   Create support videos – how to fix
             problems
CREATE
channel



          Create. Design. Upload.

          •   Create a channel and secure
              username
          •   Design and give an identity to
              your channel
          •   Upload videos, describe well,
              categorize them and insert tags
          •   Include other social networks
              icons
PROMOTE
 videos




 Explore new ways to promote

 •   Share on social networking sites
 •   Insert videos on your websites &
     blogs
 •   Use paid options – Google adwords,
     Facebook ads, etc.
MEASURE
              success




Analyze the success

•   Views
•   Likes
•   Clicks
•   Share
THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations

Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.

His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.

You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)

Email: vinodnaagar@gmail.com

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Youtube marketing for brands

  • 1. YOUTUBE MARKETING Youtube marketing in FOR BRANDS simple 4 steps
  • 2. Youtube - India Unique visitors until 2012: India users view more than 4,000,000,000 55,800,000 videos on youtube each month Youtube reached 41% of India’s More than 20 visitors to youtube in India netizens in July 2012 every second 25% of youtube views are from mobile devices
  • 3. Get started with Youtube SHOOT CREATE PROMOTE MEASURE videos channel videos success
  • 4. SHOOT videos Tell your story in many ways • Introduce your organization • Create customer testimonials • Showcase products/services/brand – features/benefits/tips • Share events/news/seminars • Create support videos – how to fix problems
  • 5. CREATE channel Create. Design. Upload. • Create a channel and secure username • Design and give an identity to your channel • Upload videos, describe well, categorize them and insert tags • Include other social networks icons
  • 6. PROMOTE videos Explore new ways to promote • Share on social networking sites • Insert videos on your websites & blogs • Use paid options – Google adwords, Facebook ads, etc.
  • 7. MEASURE success Analyze the success • Views • Likes • Clicks • Share
  • 8. THANK YOU! Vinod Nagar, Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM, Dell, HP, BSNL and list goes on. His entrepreneur skills drove him to build the foundation of a digital and social media company in Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai. Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani, MBC2, Samsung, Ford, Du, Parachute, Almarai, etc. You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar www.twitter.com/vinodnaagar (@vinodnaagar) Email: vinodnaagar@gmail.com