How to increase your ROI and get your app in the hands of more users.

1. Mobile Marketing
Growing your Mobile App Business
How to increase your ROI and get your app in
the hands of more users
Violeta Salas
Webinar Notes ^^

2. Table of contents:
Challenges you are facing when you
are competing with thousands of
others apps.
How to make certain that your app is
ranked highly enough to be
discovered.
How to achieve a tangible return on
investment enough cost effective to
scale your business.
Mobile App Business

3. Overcoming challenges
To find users is:
• Too expensive.
• Complex and we don’t fully inderstand it.
• Extremely time-consuming.
And
• The market keeps changing.
Mobile App Business

4. Ensure that your
Ensure that your app app is discovered
achieves the highest and it’s listed in
the top ranks
possible number of within the correct
downloads to support app’s category.
your business model. Every day the
number of slots is
fixed while the
number of apps
fighting for these
slots increases. Keep
your app ranked!
Simply put, if you don’t have this
solved, you may not have a
business.
Mobile App Business

5. How to rank and keep ranked your app
Optimize App Popularity Through Organic Search
“Popular Apps” listed in the App Store and Android Market
pages are driven by app download volume and rating
quality.
These app profile pages and app directories are also
webpages, so…
Higher Google visibility induces more app downloads.
More downloading drives higher App Store popularity…
and on and on, potentially entrenching popular apps in a
rich-get-richer-faster phenomenon:
Mobile App Business

6. Get started optimizing your app for Google rankings
1. Feature your brand prominently in
the app name
Use your brand name as a link.
2. Link to your app profile pages from
your home page and/or site footer
Consider building a landing page or
section dedicated to your apps with
screen shots, reviews, features, etc.
Mobile App Business

7. 3. Include your brand name in the link text that points at app
dowloand pages
Too many brands make the mistake of linking to the app profile
page without including the brand name, as in “Download iPhone
App.” Even worse, some just link through the “Available on
Android/App Store” graphics. (See Walmart example .) This is a
huge missed opportunity! Use your anchor text wisely.
Mobile App Business

8. 4. Provide a QR link to download the app from your desktop site
landing page
5. Cross-promote your app to mobile
users, searchers, and bots
Here’s the magic!
You already have a captive mobile
audience itching for you to make it easy
to discover relevant mobile pages (or
your app).
When iPhone, iPad, or Android browsers
hit your site (desktop or mobile),
provide a link at the top of the page for
them to download the appropriate app
for their device.
Let’s assume your desktop pages
indexed in search engines properly
redirect mobile searchers to appropriate
mobile pages.
Mobile App Business

9. * Note: For the trifecta, make sure
Google’s new Smartphone Googlebot is
crawling the app links from your mobile
pages as well, using appropriately
branded anchor text (not images).
Mobile App Business

10. Ensure that the potencial users
download your app
Engage the user
While you develop your app keep the ultimate end-user in mind.
Engage your user with a clever, keyword-filled description of your
app, telling them what makes your app so special and how it stands
out from the rest.
Focus on app description
Your app title and app description should be able to clearly
communicate the functions of your iPhone app to the user.
Mobile App Business

11. Find the right users at the right cost
• Work with as many traffic sources as possible.
• Understand the number of loyal users generated from
each traffic source and what cost.
• Define lifetime value per user to determine how much you
are willing to spend to acquire a user.
• Define cost-per conversion target for a given volume of
user. It’s important to understand how much to bid for a
given volume to deliver the best possible ROI.
• Target best performing days of the week.
• Track ad performance based on downloads.
Mobile App Business

12. Thank you ^^
Business plan
Mobile App Business