1. SOCIAL
MEDIA

2. TO A PRESENTATION BY:-

3. INTRODUCTION
•Social Websites focused on building online
communities of people having shared interests.
•Social networks have common themes of information
sharing, person-to-person interaction and creation of
shared & collaborative content.
•The industry has been successful in getting a large
number of people at one place, but not very
successful in monetization.
•Two-thirds of the world’s Internet population visit a
social network or blogging site and the sector
now accounts for almost 20% of all internet
time.

5. SOCIAL NETWORKING Allows to
•Facilitates open communication, leading to enhanced
information discovery and delivery.
•Allows employees to discuss ideas, post news, ask
questions and share links.
•Improves business reputation and client base with minimal
use of advertising.
•Expands market research, implements marketing
campaigns, delivers communications and directs interested
people to specific web sites.

6. SOCIAL NETWORKING SITES
• Choose any one:-
• Orkut
• Google+
• Bebo
• Habbo
• Vkontakt

7. Orkut is a commercial site designed to help
users meet new and old friends and maintain
existing relationships.
Registration Required
Available 48 Languages
Owner Google Inc
Created by Ourkut Büyükkökten
Launched January 24, 2004
Alexa Rank 377 in August 2012
Users 33 million
IT is hosted in California, in August 2008 was
fully managed and operated in Brazil, by Google
Brazil, in the city of Belo Horizonte. This was decided
due to the large Brazilian user base and growth of
legal issues . Most visited site in Brazil and India.
Orkut Social Network
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8. Users can change their interface from a wide
range of colorful themes in library.
Each member can become a fan of any of the
friends in their list.
Orkut allows anyone to visit anyone's profile,
unless a potential visitor is on your "Ignore List"
Each member can also customize their profile
preferences and can restrict information that appears on
their profile from their friends and/or others
Features
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9. Fake profiles
A number of fake profiles exist on Orkut.
Flooders
In August 2005 a freeware program was made
specifically for flooding Orkut.
Electronic Spam
Orkut implemented an automated system to prevent
spam.
Hate Groups
In 2005, various cases of racism were brought to police
attention and reported on in the Brazilian
media.
Controversy
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10. Very popular in Iran, but the website is now
blocked by government.
In August 2006, the United Arab Emirates
followed the footsteps of Iran in blocking the site.
Saudi Arabia is another country that has
blocked access to Orkut, while Bahrain's
information ministry is also under
pressure to follow suit.
Legal Issue
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11. Google+ is a social networking platform.
It is a multilingual social networking.
Google+ integrates social services such as Google Profiles.
Google+ introduces new services identified as Circles, Hangouts
and Sparks.
Google+ is available as a website and on mobile devices.
What is Google+ ?
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12. "Circles" enable users to organize
people into groups for sharing.
Although other users may be able to
view a list of people in a user's
collection of Circles,
They cannot view the names of
those Circles.
The privacy settings also allow users
to hide the users in their Circles as
well as who has them in their Circle.
Features
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13. "Games" (social gaming)
had 16 games. Unlike
Facebook games, Google+
games are located under a
games tab, which gives
games less visibility, and
have notifications that are
separate from the rest of a
user's notifications.
Google+ Games

14. • "Sparks" enables users to identify topics they
might be interested in sharing with others.
"Featured interests" sparks are also available,
based on topics others globally are finding
interesting.
• "Messenger" is a feature available to
Android, iPhone, and SMS devices for
communicating through instant messaging
within Circles. Additionally, users can now
share photos in Messenger between their
Circles.
Google+

15. • It provide the facility of
Browsing, and join
networks, which are
organized into four
categories: regions,
colleges, workplaces and
high schools.
• Find friends in several
ways…
• Upload videos ,photos,
posts etc

16. Founded Cambridge, (2004)
Founder
•Mark Zuckerberg
•Eduardo Saverin
•Dustin Moskovitz
•Chris Hughes
Headquarters
Palo Alto, California, U.S., currently being moved
to Menlo Park, California, U.S.
Area served Worldwide

17. Founded: San Francisco,
California, United States
Founder: Jack Dorsey Evan Williams
 One of the most popular net working
site.
 Through twitter account you can post
and receive comments , messages , etc
 Can follow other members post and it
expand your contacts can choose to
stop following a specific person’s
feed .
 A very simple service that is rapidly
become one of the most popular
social networking service providers.

18. The first step is to
create a profile.
As part of terms of
MySpace, the user
must be at least 14
years old to register..
It is also providing
the facilities that
Facebook and twitter
having.

19.  Specially designed for
business professionals to
find a job, discover sales ,
connect with potential
business partners.
 To register to LinkedIn,
you need to provide
personal information. You
can update the profile
with your education and
job details and a
summary.

20. • Social Network launched in 2006 by Pavel Durov
• Dubbed “the Facebook” of Russia
• Vision: To help people express their opinions and find an
audience, communicate with a broad community of interesting
people and keep in touch with friends and family.
• Mission: To remain the fastest, most modern and aesthetically
pleasing means of communicating on the internet.
Vkontakt
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21. • Messaging
• News
• Communities
• Like buttons
• Games
Functionality
and Features
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22.  In the United Kingdom, Bebo is the
second best social network
 It offers many of the same features
as other social networking sites
 free account with Bebo and upload
photos, videos and information
 The site is accessible also the
users from United States,
Australia, Canada, Poland, France
and Germany.

23. Users of Habbo are between
the age group of 13 – 18
years.
major part of the users are
from the U.S., Habbo social
networks is very popular in
places like the United
Kingdom, Japan, Sweden,
Spain, Italy, Finland and
more.

24. Effects of Social Networking Sites on People

25. Attention-deficit hyperactivity
Disorder
 The practice of logging on
daily to see hundreds of new
photos, comments, and user
statuses have begun to take
away our ability to keep our
focus on something for more
than an hour or two, making
ADHD a very real and
possible effect of SNS

26. Depression and Loneliness
• When interacting with
someone through text
messages, instant
messaging, or email,
a large portion of how
humans interact is
gone.

27. Narcissism
 Narcissism, or the
excessive love or
admiration of oneself,
has become one of the
largest problems,
especially in SNS users.
This way of self-entitled
thinking is very
dangerous for any
person. This can
negatively affect how
we see ourselves, as
well as how we treat
and perceive others.

28. Hypothesis
• Social Networking Sites become a larger
portion of our lives; they have begun to
damage their users, both mentally and
socially.

29. • Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing image
• Integration
• Convert users
• Expose blogs and
campaigns to
community users
• Oversold
• High overlap
• Disorderly
• Privacy Issues
• Collaborative
• Engaging
• Sense of
Community
• Knowledge
Management
• Ease of Use
• Integration
• Low Cost
Strengths
ThreatsOpportunities

30. POLITICAL
- Pressure to crack down on child
predators
- Increased emphasis on privacy
ECONOMIC
- Greater affluence, leading to
more number of users online
SOCIAL
- “Everyone’s on it” & there is a
pressure to Belong
TECHNOLOGY
- Increases in broadband speed
and penetration
- Decrease in bandwidth and data
center costs
External Environment Analysis

32. Disadvantages Of Social Networking
Sites
•Opens up the possibility for hackers to commit fraud and
launch spam and virus attacks.
•Increases the risk of people falling prey to online scams that
seem genuine, resulting in data or identity theft.
•May result in negative comments from employees about the
company or potential legal consequences if employees use
these sites to view objectionable, illicit or offensive material.
•Potentially results in lost productivity, especially if employees
are busy updating profiles, etc.

33. Building a Collaborative Culture
Establishing more effective two-way communication
Creating more engaging learning experiences
Sharing current practices through a knowledge
network.
Improving Employee involvement and engagement
How Social Networking
is changing Enterprises
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