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Lineage media profile
1.
2. OOH : Digital Outdoor Media Assets.
Sales : Indoor / Outdoor LED Video Walls.
Rentals : LED Video walls for Events, Shows, etc.
3. About Us :
• Led by young, creative & dynamic industry professionals,
Lineage Media is a one stop solution for LED Video Display
Systems.
• With an Endeavour to revolutionize the OOH industry and
benchmark new standards in digital advertising, LINEAGE
MEDIA has marked its presence in Outdoor Advertising,
holding digital media assets at various locations in Mumbai
5. OOH Media Options
CST Railway Station
LED Video wall LED Video wall
Platform No 1/2 Platform No 5/6
6. Led Video wall Specifications:
1. Size : 90” x 68”
2. Screens : 2 nos
3. Display : 2 Screens synchronous
4. Pixel Pitch : SMD P5mm True Colors
5. Aspect Ratio : 4:3
6. Viewing Distance : 5m – 100m
7. Viewing Angle : 60*120
8. Brightness : 3000 nits
9. Update : Real Time
10. Display Formats : Various formats of video, flash, image & power point
and dynamic content like live TV, RSS feed, web pages, embedded
HTML and micro-blog
7. CST Railway Station Demographics :
• Operations : CST Railway Station is the busiest railway station in INDIA.
CST has 18 platforms - 7 are for locals trains and 11 are for long distance.
• Commuters : More than 39,00,000 commuters of varied profiles travel
daily making it an ideal mix of target audience.
• Commuters Profiles : A, B+, B, C+, C
• Trains : Around 1048 Local trains & 80 Long distance trains operate on
daily basis.
• Connectivity : Central Line, Western Line, Harbour Line
8. Benefits to Advertisers
• Strategic Location : 2 Large sized LED Video walls hung from ceiling facing waiting
area where thousands of commuters wait for updates on scheduled trains, ensures more
exposure to target audience.
• Coverage : 1 LED Video wall between platform no 1/2 & 1 LED Video wall between
platform no 5/6 with synchronous display ensures total coverage of the wide waiting
area.
• Mass Communication : Advertise your brand to more than 39,00,000 commuters daily.
• Dynamic Display : Superseding the sluggish static media, LED Video wall enables
Advertisers to communicate effectively with more information on brands and offers.
• Higher Response Rate : As a matter of fact, people respond more to digital dynamic
moving pictures than static media which often is unnoticed by commuters.
• Change over : Advertisers, at their will are free to change the advertising content unlike
static media and attract more response from target audience during the contract period.
• Brand Image : Led Video wall display systems mark new era in digital OOH
advertising. Advertising your brands on such Modern, Hi tech & Large sized digital
screens with dynamic content, undoubtedly creates a sense of awe for the brands
promoted.
9. OOH Media Options
Thane Railway Station
Platform No 2 Platform No 3/4 Platform No
3/4
Platform No 5/6 Platform No 5/6
10. Thane Railway Station Demographics :
• Operations : Thane Railway Station is 3rd busiest station in Central line
after CST & Dadar. Thane Station has 10 platforms for local trains and
various long distance trains. Thane has gained new importance as a railway
link to Navi Mumbai due to the Thane-Vashi / Nerul and Thane – Panvel
local train line.
• Commuters : More than 10,00,000 commuters of varied profiles travel
daily making it a perfect mix of target audience.
• Commuters Profiles : A, B+, B, C+, C
• Trains : Around 150 Local trains & 30 Long distance trains operate on
daily basis.
• Connectivity : Central Line, Harbour Line
11. Benefits to Advertisers :
• Strategic Location : 5 LCD TV sets, located on platform nos 2,3,4,5 & 6
where thousands of commuters arrive & depart, ensures more exposure to
target audience.
• Mass Communication : Advertise your brand to more than 3,00,000
commuters daily.
• Dynamic Display : Superseding the sluggish static media, LCD Tv sets
enables Advertisers to communicate effectively with more information on
brands and offers.
• Higher Response Rate : As a matter of fact, people respond more to
digital dynamic moving pictures than static media which often is unnoticed
by commuters.
• Change over : Advertisers, at their will are free to change the advertising
content unlike static media and attract more response from target audience
during the contract period.
12. OOH Media Options
Train Exterior Branding :
Exterior Vinyl warp Exterior Full Coach Color
Being Authorized Agents for Central Railways,
we offer complete Local train exterior branding solution.
13. OOH Media Options
Audio Commercials – Central Railway
• Audio commercials relay on all local railway stations are
an unique and more responsive way of communication.
• It grabs the attention of almost all commuters with strike
ratio of more than 90%.
• The relay is centrally operated by Signals & Telecom
Dept.
Being Authorized Agents for Central Railways,
we offer complete Audio Commercials branding solution.