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The Edge on Social Media Marketing  Everything you Need to Know About Online Marketing, But Were Too Confused to Ask
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Social Media Is Not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing = Time + Energy + Knowledge + Money
Marketing = Time + Energy + Knowledge + Money  ,[object Object],[object Object]
Marketing = Time + Energy + Knowledge + Money  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing = Time + Energy + Knowledge + Money  Have more left in your budget?  Great!  Then get into social media marketing!
Benefits of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object]
 
The Categories Part 1: Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Categories Part 2: Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Choose Which Social Media to Use? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Research ,[object Object],[object Object],[object Object],[object Object]
Who is Your Customer? ,[object Object],[object Object],[object Object],[object Object],The bottom line
Where Does Your Customer Go Online? ,[object Object],[object Object],[object Object]
Declare Your Niche ,[object Object],[object Object],[object Object],[object Object]
Maintain Brand Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Networking Stats ? ? ? IMPORTANT!!! Social Networks are about people & participation – not marketing!
Twitter
 
What’s Up With Twitter?
What’s Up With Twitter?
What’s Up With Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The bottom line
Blog
Why? Sell Books/Consulting Why? Sell Advertising Why? Sell Advertising Why? Hobby/Interest Why? Marketing/Promotion
4 Reasons for a Coach to Have a Blog ,[object Object],[object Object],[object Object],[object Object]
The Single Best Way for a Coach to Get Traction With a Blog: ,[object Object],[object Object],[object Object],[object Object],The bottom line
Facebook, MySpace, LinkedIn, etc.
Facebook, MySpace, LinkedIn, etc.
Facebook, MySpace, LinkedIn, etc. Your customers might be there, but they probably don’t want to hear your marketing message.  The bottom line I set up an appt with him using Facebook! unless …
So, the big question …  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Luck! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Edge on Social Media Marketing