20. Build working software sooner
then assess for market fit & viability
Working software over
comprehensive documentation
21. Consensus built into the process
brings speed & agility
Collaboration with team &
users is mandatory
22. The user must be included & all team
members are required to validate
learnings through experimentation
Collaboration with team &
users is mandatory
23. The user must be included & all team
members are required to validate
learnings through experimentation
Responding to change
over following a plan
24. The goal is to figure out what’s
wrong & fix it
Responding to change
over following a plan