1. NCRD’s STERLING INSTITUTE OF
MANAGEMENT STUDIES
BUSINESS ETHICS AND CORPORATE GOVERNANCE
PRESENTED TO:
Prof. Dr. Navneet Bawaja
PRESENTED BY:
Akshay P. Khade (A-32)
Vishal D. Tayade (A-33)
Sahimuddin A. Khan (A-36)
2.
3. INTRODUCTION
• The Indian Premier League is
a Twenty 20 cricket competition
created by the Board of Control for
Cricket in India (BCCI) and chaired by
the Chairman & Commissioner IPL,
BCCI Vice President Lalit Modi.
• The first season of the Indian Premier
League commenced on 18 April 2008,
and ended on 1 June 2008.
• Barriers during second season.
• Third season was scheduled from 12th
march 2010.
4. HOW IPL ORIGINATED
• Cricket has always been like a religion for this
country. It is seen as more than just a game. The
players are considered as demigods and literally
worshipped.
• IPL commissioner Lalit Modi did not exactly get
a brainwave to launch the tourney.
• The format of Twenty20 cricket has emerged as a
phenomenon after the Twenty20 World Cup was
won by India and since then people have been
totally immersed into it.
10. BCCI OFFICIALS INVOLVED AND
ROLE OF LALIT MODI IN IPL
• Lalit Modi, IPL Commissioner
• He was the former architect of the Indian
Premier League 2008 and 2010.
• Involved in the commercial side of the Board
of Control for Cricket in India.
• Brought IPL to high level.
11. Cont…..
• Tax evasion and laundering
• Betting
• Ownership of IPL teams
• Broadcast deals
12. POLITICIANS INVOLVED
1.Sharad Pawar family
over 16% equity in one of the bidders for an IPL cricket team.
Pawars own 33.6 lakh shares (out of 2.07 crore shares) in City
Corporation
NCP supremo and Union agriculture minister, his wife
Pratibha and daughter Supriya Sule.
2. Shashi Tharoor
Sunanda Pushkar got equity of the value of Rs 70 crore
3.Praful Patel
Praful Patel was accused of meddling in the auctioning of
the franchisees.
15. CORPORATE AND CELEBRITIES INVOLVED
•Multi Screen Media or Sony Entertainment Television
•World Sports Group
•International Management Group
•Raj Kundra
•Shahrukh Khan
•Preity Zinta
16. Cheerleader Outfits
Liquor in stadiums
Liquor in stadiums
•
Gabriella Pasqualotto
17. STRENGTHS WEAKNESSES
IPL Twenty20 cricket game - 2 ½ hours. Could replace other forms of cricket.
Fast-paced and exciting. Expensive for some IPL fans.
Appealing as a spectator sport. Stakes are very high.
Revenue is maximized.
Short-term failures.
Unified the sport – more successful .
Some teams have overpriced their
sponsorship
IPL SWOT
ANALYSIS
OPPORTUNITIES THREATS
Large potential mass audience. Dispute between BCCI and Lalit
Modi(Kochi Team)
League functions under a number of
franchises. May not see return on investment.
Franchises are very expensive.
Corporate hospitality.
Franchises fan base should remain strong or
Huge opportunity for merchandising. else
Franchise fees will remain fixed. can give rise to cash flow problems.
