AIRCALL mobiles & accessories,a fast growing brand is looking for C&F for west Bengal , Tamil nadu, Bihar , orrisa , AP , Rajasthan North East, Kerala with minimum investment of 7 LAC with fixed ROI & Turnover incentive please mail on
vishal.parikh@aircall.in
also u can visit us on www.aircall.in
2. Our Group Companies
Zing Telecom Private limited (ZTPL) - Holding Company
Aircall Enterprises – Group company of ZTPL
• Sales Arm for Indian Market – 49 Employees
• 8 states VAT – 3 C&F , 11 Super RDS & 49 Micro RDS
• Manages Billing and logistics on behalf of ZTPL to all india distributors and channel partners
• Manages services with support of WORLD ACE – third party after sales company
• Manages all BTL and ATL , Branding of AIRCALL brand in Indian Market
www.aircall.in
4. Company Overview
• Experienced Management Team with Senior Operator Management ,Handset sales & Product
background.
• Each of front line sales team member having a minimum of 6 to 8 years of handset sales experience
• Strong position in critical markets of INDIA – 1st phase launch –South and West India – currently
operating in 09 states
• Strong relationships with GSM & CDMA operators –Aircel / MTS / Vodafone / Idea / Etisalat
• Market working is key to success - Recruited 4 Sales Managers & 54 frontline sales executive to
penetrate the market through RDS & Each Sales team member needs to work in Market daily
• Strong bonding with RDS and employees – Revenue sharing basis
• Strong focus on ATL and PRINT MEDIA – Local & Regional ADs to support RDS and RETAILERS
www.aircall.in
5. Our Growth Platform
Focus on small & mid end
high-growth markets
Strong relationship with Operators
& Retail chains– ready distribution
Highly Experienced Management
Team – Sales, Distribution, & Product
Goal: To be Among Top 10 Admired Brands of the country by 2013
www.aircall.in
6. Key Success Factors
Brand Vibrancy Quality After Sales Service
- Regular promotions to reinforce brand values - Managing third party providers, certifications,
provision of equipment & spare parts
Focused Marketing - Also appointed 30 A.S.P for ensuring better services
- More value with targeted marketing - Help line nos for RDS, Retailers , Customers
- Local marketing activities Road shows, Mall shows, etc.
Channel Management
Product Development - 1st phase to launch only in South & West india
- Develop fully featured products with latest - Ensure stable and healthy margins for partners
specifications - Stay ahead of competition on distribution and service
- Bridge price gap with leading brands based on style to partners
differentiation
- Cutting edge pricing for faster churn
- Beat working in the market every 50 shops covered
Field testing & Customisation
by one company executive.
- Every phone tested on functional, network and
localization aspects
- Complete outsource testing for better and effective
testing.
www.aircall.in
7. Localisation & Customisation
Local variations Customised product
Feature Rich yet aggressive price
Style
User sophistication
Operators’ promotions
Features Value
Can work with latest chipsets
Stylish and Relevant Brand
www.aircall.in
8. Promotional Plan
On-ground activation – to generate
TV – to build reach excitement and create buzz about
the brand
Print – Sampling and building
Movie Tie-Up to strengthen the bond
saliency
Media Properties – build PR- create news generate
saliency and preference buzz about the brands
Retail activation – to create Cinema is select towns to build
differentiation and generate interest saliency
at pop
www.aircall.in
9. Product Basket
Music
Phones
Business Premium
Phones Phones
QWERTY Dual Sim
Phones Phones
Value
Phones
www.aircall.in
10. Consumer Segmentation
Power Users Practical Users Communicators
Advanced Device with Lots of Practical and Easy Phone which Simple Phone to
Features allows me to flaunt Stay Connected
1) Want a device with lots of 1) Want a practical device that 1) Want a device that
“bells & whistles” let’s me “show off” allows me to stay
2) Want a multi-function device 2) Want a multi-media connected via voice &
to help manage my life device text
We will keep catering to all the required segments…
www.aircall.in
11. Consumer Segments
Pioneer Youth I want everything To stay ahead of the Careerist
from my mobile game you need the
and I want it now best tools
Mainstream My phone means New experiences,
new possessions, Experiencers
Youth I belong amongst
my peers new technologies –
that’s what I want
In-touch Family
My life is a juggling I’ll adopt new
Organizers act – my mobile keeps technologies if you Phoners
me connected show me a good reason
Mainstream
I want a phone that
Materialists makes me look good - Basic
I’ll carry a mobile
even when I can’t if I need to…
Phoners
afford it
www.aircall.in
12. Consumer Buying Behavior
Customer A – Brand Driven Customer B – Price Driven
Trust and Relationship
– Brand conscious
Value for money
– Trust and Relationship Resale Value
– Stable Product After sales service
Majority in A & B Towns
– After sales service More then 6 lacs villages
– Majority in Big Metro’s More then 1 lac towns
More then 60 crore people
Our Target Group – Customer B
www.aircall.in
14. Aircall Covers
By Products By Geography
Mobile Phones India - North , West – July 2010
Chargers East - north Bengal & South – AP & TN – Sept- 2010
Batteries Sri Lanka – By October –2 011
Hands free Bangladesh & Indonesia – By December - 2011
Mobile phone & Laptop – Skins
IN 2011
LAPTONS & NOTE BOOKS
www.aircall.in
15. AirCall is all about…
Speed...
„AirCall stands for
Style... “QUALITY” &
“Value for Price” !
Youth..
Trendy..
www.aircall.in
16. Our Product Evolution Process
Pre- launch Product Test
Network Compatibility Field Tests
Assistance on Type Approval Process with local Telecom Body
Conduct Market Feedback Survey
Product Customization
Content Management
Application Development
Product Usage Menu Customization
www.aircall.in
17. Our Support Process
Market support program
Identify the right Customer Care partners
Provide assistance to regional partners on facility design/ process set up/ product
training/ repair training/ purchasing the repair equipment
Spare parts order management and distribution
Hi- Level Repair Support
Warranty Claim Management
www.aircall.in
18. Quality Control & After Sales Support
End to End Tech Support : Both Local and EU based technical support team for Operators.
Pan Nation After Sales Service partners operating throughout the country.
S.P.M. (Spare Parts Management) from “World Ace”: Unique fill-in service for spare parts &
ready accessories upgradation for customers.
Assured Quality Products supported with 12 months EU WARRANTY.
CUUB Software
C - Customised
U - Unique
U - User Friendly
B - Bug Free
in Every Handset
www.aircall.in
19. After Sales Support
World Ace subsidiary of SAR group manages after sales service
Has 353 service center pan india
Has 13 branches doing L3 & L4
Has 14 Service manager s all india to manage
www.aircall.in
20. unique
Value innovative
Phones features
General 2G Network GSM 900/1800
Announced 2010,AUGUST
Status 2010,AUGUST
Display Type TFT
Size 1.5"
Sound Alert types Polyphonic, MP3 ringtones
Speakerphone YES
Memory Phonebook Phone Storage 500 (Sim 1 + Sim2)
Call records YES
Card slot YES (SUPPORT UPTO 2GB)
Features Messaging YES
Radio YES (FM With HANDSEFREE)
Games Yes
Colors BLACK
Battery 750mAh
Along With Standard Accessories
www.aircall.in
21. unique
Value innovative
features
Phones
General 2G Network GSM 900/1800
Announced 2011,April
Status 2011,April
Size Dimensions 107 X 46 X 14 mm
Weight 110 Grams
Display Type QICF with 65k Colors
Size 1.8"
Polyphonic , MP3
Sound Alert types
ringtones
Speakerpho
Yes
ne
Memory Phonebook Yes
Call records Yes
Internal 59k
Card slot YES (Support Upto 2GB)
Battery 950 mAh
Stand-by 7 DAYS
Talk time 4 HOURS
Data GPRS YES
ONLY USB CHARGING
USB
SUPPORT
Camera Primary 1.3MP
Video YES
Features Browser WAP 2.0
FM With Recording
Radio
support format AMR
Games YES
Along With Standard Accessories
Colors BLACK AND WHITE
www.aircall.in
22. unique
Value innovative
Phones features
General 2G Network GSM 900/1800
Announced 2010 December
Status 2010 December
Size Dimensions 107.5*46*16.8mm
Weight 95 Gms
Display Type TFT
Size 1.8"
Sound Alert types Vibration, MP3 ringtones
Speakerphone YES
Memory Phonebook Phone Storage 500 +1Sim +2Sim
Call records YES
Internal NA
Card slot UPTO 2GP
Data GPRS Gprs class 12
Bluetooth YES
Camera Primary YES
Features Messaging Phone storage 150+1sim+2sim
Browser WAP 2.0
Radio FM With sound recording and with Anteen
Games YES
Battery 1800mAh
Stand-by Approx 500 hours
Talk time Approx 8 hours
Along With Standard Accessories
www.aircall.in
23. Music unique
innovative
Phones features
Display Type QVGA
Size 2.2"
Sound Alert types Vibration, MP3 ringtones, Polyphonic
Speakerphone Yes
Memory Phonebook Phone Storage 500 + Sim 1 + Sim 2
Call records Yes
Internal 1.9MB
DUAL T FLASH (Upto 16+16GB
Card slot
support )
Data GPRS GPRS Class 12
Bluetooth Yes
USB Support Mass storage, webcam.
Camera Primary 2.0 mega pixel
Cont.shot,Shutter sound,Delay
Features
Timer
Video Yes
Features Messaging Yes
Browser Yes
FM Recording support format AMR
Radio
AND WAV with schedule recording
Games Yes
Colors RED , WHITE , BLACK
Battery 1200mAh
Along With Standard Accessories
www.aircall.in
24. Music unique
innovative
Phones features
General 2G Network GSM 900/1800
Announced 2010 DECEMBER
Status 2010 DECEMBER
Size Weight 100g
Display Type QVGA
Size 2.4 inch
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 500+Sim 1 +Sim 2
Call records YES
Internal 1.5 MB
Card slot up to 8GB
Data GPRS Class 12
Bluetooth 2.0
USB Only charging
Camera Primary 2 Mega Pixel
Features Messaging Phone storage 300 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Games YES
Java YES
Colors Black , Red
Social
Network Messaging Facebook, MSN, Yahoo , Opera mini
Battery 1200 mAh
Stand-by Up to 190Hrs
Talk time Up to 6hrs
Along With Standard Accessories
www.aircall.in
25. Music unique
innovative
Phones features
General 2G Network GSM 900/1800
Announced 2011,April
Status 2011,April
Size Dimensions 107 X 46 X 14 mm
Weight 110 Grams
Display Type QICF with 65k Colors
Size 1.8"
Sound Alert types Polyphonic , MP3 ringtones
Speakerphone Yes
Memory Phonebook Yes
Call records Yes
Internal 59k
Card slot YES (Support Upto 2GB)
Battery 950 mAh
Stand-by 7 DAYS
Talk time 4 HOURS
Data GPRS YES
USB ONLY USB CHARGING SUPPORT
Camera Primary 1.3MP
Video YES
Features JAVA FACEBOOK , MSN , YAHOO
Browser WAP 2.0
FM With Recording support
Radio format AMR
Games YES
Colors BLUE AND WHITE
Along With Standard Accessories
www.aircall.in
26. Music unique
innovative
Phones features
Display Type QVGA
Size 2.0 INCH
Sound Alert types Vibration, MP3 ringtones, Polyphonic
Speakerphone Yes
Memory Phonebook Phone Storage 500 + Sim 1 + Sim 2
Call records Yes
Internal 512 kb
Card slot T FLASH (Upto 2 GB
Data GPRS GPRS Class 12
Bluetooth Yes
USB Support Mass storage, webcam.
Camera Primary 1.3 Mega pixel
Video Yes
Features Messaging Yes
Browser Yes
Radio FM Recording & Schedule recording
Games Yes
Colors RED , WHITE , BLACK
Battery 1000 mAh
Along With Standard Accessories
www.aircall.in
27. unique
TV innovative
Phones features
General Network DUAL BAND / QUAD BAND
Status 2011 JAN
Size Dimensions 104 x 55 x 13 mm
Weight 97 gms
Display Type TFT
Size 2.0 QVGA
Keypad QWERTY
Sound Alert types Vibration, Polyphonic , MP3 ringtones
1 Speakerphone YES
TOUCH Music 3.5 Pie Ear phone Jack
ANALOG
TV Memory Phonebook Phone Storage 500 +Sim 1 + Sim 2
Call record YES
Internal 128 MB
Card slot Support up to 8 GB
Data GPRS GPRS class 12
Bluetooth YES
Camera Primary DUAL CAMERA - 1.3 MEGA PIXEL WITH FLASH
Features Messaging Phone storage 500 +Sim 1+Sim 2
Browser Opera Mini
FM YES
Social Network MSN /,FACE BOOK , YAHOO, SKYPE
Games YES
MULTIMEDIA MP3/ MP4 Player - MP4, 3GP
TV HIGH DEFINATION ANALOG TV -ONE TOUCH
Battery 1200 mAh
Along With Standard Accessories
www.aircall.in
28. Product Roadmap
Q1 2011
APRIL- 2011 to JUNE - 2011
www.aircall.in
29. unique
Music innovative
Phones features
Along With Standard Accessories
www.aircall.in
30. General 2G Network GSM 900/1800
Announced 2011 MAY
Status 2011 MAY
Size Weight 100g
Display Type QVGA
Size 1.8 QVGA
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 300+Sim 1 +Sim 2
Call records YES
Internal 512 kb
Card slot UP TO 8 GB
Data GPRS Class 12
Bluetooth 2.0
USB YES
WIFI no
Camera Primary 1.3 Mega Pixel
Features Messaging Phone storage 200 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Music 3.5 mm jack - handsfree
Games YES
WAP FACEBOOK
Auto Call records yes
Colors BLACK , WHITE
Battery Capacity 1800 mAh
www.aircall.in
31. unique
Music innovative
Phones features
Along With Standard Accessories
www.aircall.in
32. DUAL SIM : G + G/C
General 2G Network / CDMA GSM 900/1800 / CDMA 800 Mhz
Announced 2011 MAY
Status 2011 MAY
Size Weight 110g
Display Type QVGA
Size 2.2 QVGA
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 1000+Sim 1 +Sim 2
Call records YES
Internal 256 KB
Card slot UP TO 16 GB
Data GPRS Class 12
Bluetooth 2.0
USB YES
WIFI no
Camera Primary 1.3 Mega Pixel
Features Messaging Phone storage 1000 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Music Loud Speaker
Video player MP4, 3GP , AVI
Games YES
WAP FACEBOOK
JAVA YES , games
Application opera mini , nimbuzz
Auto Call records yes
Colors Black & Orange
Battery Capacity 1500 mAh
www.aircall.in
33. unique
Music innovative
Phones features
Along With Standard Accessories
www.aircall.in
34. General 2G Network GSM 900/1800
Announced 2011 MAY
Status 2011 MAY
Size Weight 80g
Display Type QVGA
Size 2.2 QVGA
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 1000+Sim 1 +Sim 2
Call records YES
Internal 256 KB
Card slot UP TO 16 GB
Data GPRS Class 12
Bluetooth 2.0
USB YES
WIFI no
Camera Primary 1.3 Mega Pixel
Features Messaging Phone storage 1000 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Music Loud Speaker
Video player MP4, 3GP , AVI
Games YES
WAP FACEBOOK, MSN , YAHOO , SKYPE
Application opera mini , nimbuzz
Auto Call records yes
Colors Black & Orange
Battery Capacity 1000 mAh
www.aircall.in
35. unique
Music innovative
Phones features
Along With Standard Accessories
www.aircall.in
36. General 2G Network GSM 900/1800
Announced 2011 MAY
Status 2011 MAY
Size Weight 100g
Display Type QVGA
Size 1.8
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 1000+Sim 1 +Sim 2
Call records YES
Internal 56 KB
Card slot T FLASH - UP TO 16 GB
Data GPRS Class 12
Bluetooth 2.0
USB YES
WIFI no
Camera Primary 1.3 Mega Pixel
Features Messaging Phone storage 1000 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Music Loud Speaker
Video player MP4, 3GP , AVI
Games YES
WAP FACEBOOK, MSN , YAHOO , SKYPE
Application opera mini , nimbuzz
Auto Call records yes
Colors Black & Orange
Battery Capacity 1800 mAh
www.aircall.in
37. unique
Music innovative
Phones features
Along With Standard Accessories
www.aircall.in
38. General 2G Network GSM 900/1800
Announced 2011 MAY
Status 2011 MAY
Size Weight 120g
Display Type QVGA
Size 2.2 BAR
Sound Alert types Vibration,polyphonic MP3 ringtones
Speakerphone YES
Memory Phonebook Phone storage 1000+Sim 1 +Sim 2
Call records YES
Internal 56 kb
Card slot UP TO 16 GB
Data GPRS Class 12
Bluetooth 2.0
USB YES
WIFI no
Camera Primary 1.3 Mega Pixel
Features Messaging Phone storage 500 +1sim+2sim
Browser Wap2.0
Radio FM Recording with wav/Amr
Music Loud speaker
Games YES
SOCIAL NETWORKS NIMBUZZ , SNAPTU , FB , MSN YAHOO
Auto Call records yes
Colors Black
Social Network wap Facebook, MSN, Yahoo , Opera mini
Battery Capacity 1400 mAh
www.aircall.in
40. Thank You…
REGISTERED OFFICE :
320, GR. FLOOR,
SANT NAGAR,
EAST OF KAILASH
NEW DELHI -110 076
MAHARASHTRA OFFICE :
7, 4THFLOOR, CHANDRAMOHINI APARTMENT
NEAR PEACOCK RESTURANT
LANE NO 4, SUBHASH NAGAR
SHUKRAWAR PETH
PUNE : 411001
GUJARAT OFFICE :
109,Sarita Complex,
Near Jain Temple,
www.aircall.in
Off C G Road,
AHMEDBAD –380 006
Branches at : Noida / Faridabad.
www.aircall.in
