A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
9. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
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10. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
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11. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
Fewer navigational items
(and hamburger menus).
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21. TARGET, SEGMENT, PERSONALIZE
Collect more info
Collect or build beyond the email address
Create multiple lists and segments
At sign-up or based on interaction
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