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Accessibility Means Business

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Vision Australia
Vision Australia

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Accessibility means Business Damien McCormack Web Directions South Sydney, 8 October 2009 © Vision Australia Ltd All rights reserved
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Accessibility Chickens ,[object Object],© Vision Australia Ltd All rights reserved “ Accessibility means our site has be to old and boring...” “ Accessibility is expensive...”
“ Accessibility is just about blind people...” ,[object Object],[object Object],© Vision Australia Ltd All rights reserved 1
© Vision Australia Ltd All rights reserved
© Vision Australia Ltd All rights reserved
© Vision Australia Ltd All rights reserved
© Vision Australia Ltd All rights reserved
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved
© Vision Australia Ltd All rights reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Vision Australia Ltd All rights reserved Page has 83 links
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved “ Online services represent independence, convenience and choice” MARKET 1
“ Accessibility means our site has be to old and boring...” ,[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved 2
[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved “ My requirements are the same as everyone’s – just with a few technical tweaks” Blind Web User TECHNICAL 2
[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved INNOVATION 2
An Example: News On The Go ,[object Object],[object Object],© Vision Australia Ltd All rights reserved News feed from publishers Converted into synthetic audio i-access® website Download audio onto handheld device User selects preferences
“ Accessibility is expensive...” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved 3
Some examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved 3
[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved “ remove obstacles between the organisation and its customers” SOCIAL 3
[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved “ I could be sued” LEGAL 3
But what does it all mean? ,[object Object],[object Object],© Vision Australia Ltd All rights reserved
Customer Respect Group Study ,[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved
CRG Study Findings ,[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved More accessible
What made sites more accessible? ,[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved
Changing face of the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved
Web 2.0 and Accessibility © Vision Australia Ltd All rights reserved INFORMATION User generated content Multiple formats Dynamic and Interactive May be externally hosted Access to the Internet What equipment is used? How skilled are they? ACCESSIBILITY INTERFACES USERS
How can you do it too? © Vision Australia Ltd All rights reserved Embrace Accessibility Understand your audience Get the right people and skills Make it part of your whole project Test it, measure change, and seek feedback
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Vision Australia Ltd All rights reserved

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Accessibility Means Business

  • 1. Accessibility means Business Damien McCormack Web Directions South Sydney, 8 October 2009 © Vision Australia Ltd All rights reserved
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  • 5. © Vision Australia Ltd All rights reserved
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  • 11. © Vision Australia Ltd All rights reserved Page has 83 links
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  • 26. Web 2.0 and Accessibility © Vision Australia Ltd All rights reserved INFORMATION User generated content Multiple formats Dynamic and Interactive May be externally hosted Access to the Internet What equipment is used? How skilled are they? ACCESSIBILITY INTERFACES USERS
  • 27. How can you do it too? © Vision Australia Ltd All rights reserved Embrace Accessibility Understand your audience Get the right people and skills Make it part of your whole project Test it, measure change, and seek feedback
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