Imagine if you could humanize big data, personalize CRM information, and build enduring, trust-based relationships from social media. There’s no doubt the speed, quality and reliability of the insight you’d glean from your customers would increase exponentially. In his presentation for the 2015 Vision Critical Summit, founder Andrew Reid explored the value of human relationships in a shifting landscape and challenged marketers, market researchers and product innovation professionals to acknowledge the value and importance of customers in a world that worships big data.

27. Showing customers the love and respect they demand and deserve is good for business.
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