ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.
This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.
For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/
7. Segmentingthe Citizenry Segmentation - a well-recognized tool in marketing, politics and communication. ReputationPLUS+ analyzes reputation results in contact of six proprietary segmentations related to: Social/traditional media usage Financial/investment confidence Technology adoption Eco-sensitivity Shopping behaviors Citizen activism - our newest
8. Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:
13. What We Know About All 54 Companies Awareness Familiarity Overall Favorability 1-2 words come to mind 1-2 good points 1-2 bad points 23 Attributes Deal/ever dealt with company Recommend products/services Recommend stock Recall news – Traditional Media Positive, negative, neutral Attitudes more/less favorable Recall news – Social Media Positive, negative, neutral Attitudes more/less favorable
22. Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:
23. Benefits of ReputationPLUS+ Your Reputation Now - in the crucible of citizen activists, social media and key issues facing business and society. Actionable Guidance for communications strategies and tactics (messaging, targeting, channels, etc.) Competitive Advantage. Your strengths and weaknesses vs. industry competition and gold standards. Accountability. Establishing benchmarks. Consistent Metrics to evaluate relationships across a wide range of constituencies.
A five segment solution best fit the data. This graph introduces them. We’ve split people here on two dimensions: how much on-line media they consume and how much they consume through traditional media.
A five segment solution best fit the data. This graph introduces them. We’ve split people here on two dimensions: how much on-line media they consume and how much they consume through traditional media.