4. Title of the Evaluation
Evaluation of the Impact of Implementing a Matching
Grant Scheme for the Enterprises in the Tourism
Value Chain.
5. Contents of the Evaluation Plan
1. Intervention Description
2. Evaluation question
3. Evaluation Design
4. Sampling and Data
5. Resources
6. 1.Intervention Description
Ethiopia has just launched a tourism development project (ESTDP) with a
purpose of narrowing the gap between its tourism potential and the
economic value the country is currently making out of its historical,
cultural and natural attractions and wonders.
The project is a multi-thematic and multi destination integrated project
Matching Grant Scheme (MGS) is one of the components of the project
used as a vehicle to support private sector initiatives aimed at improving
Ethiopian competitiveness in the tourism market
The MGS seeks to finance proposals submitted by the enterprises which
prove to be innovative and significantly enhance the value chain in tourism
sector
7. 1.Intervention Description..ctd
The Scheme in particular will help the skills beneficiary enterprises:
Upgrade the technological and managerial
Improve market intelligence and success and
Foster backward and forward linkages with in the private sector and eventually
increase the spill-over effects of the entire tourism sector
As a demand-Driven intervention, the application to the Matching Grant should
come from business enterprises
The applicant commits to bearing 50% of the cost of the proposal prepared as a
business plan
A total of 3 mill. USD is allotted for the MGS and a maximum cumulative grant
per firm will be 50,000 USD
The expected outcome of this intervention will be the provision of improved
products and services to tourists at the destinations which will lead to more
spending and longer stay by tourists
8. 2. Evaluation Questions
1. Did the beneficiary firms of the MGS increase the range and standard of the
services they provide to tourists
2. Did tourist satisfaction improve due to the improved services provided by the
MGS beneficiaries
3. Are more tourist coming into the country due to the effort of the MGS
enterprises (increase in firm clients)
4. Have the annual turnover and profit of the enterprises shown significant
increment for the MGS beneficiaries more than the control group
5. Are more gender equitable new jobs created by the MGS beneficiary
enterprises (male vs female jobs created)
6. Has the growth and progress shown among the MGS beneficiary enterprises
resulted in spillover effects on other smaller enterprises
9. 3. Evaluation Design
National statistics show that more than 300 enterprises are licensed to
engage in the tourism sector service provision
It is estimated that out of the total number of enterprises in the sector, about
200 firms shall apply for the MGS
Assumption is made that most of the enterprises demand for the grant of the
maximum 50,000 USD and accordingly the project can reach 60 enterprises
It is expected that at least 120 of the 200 enterprises will be selected as
eligible for the grant and also these selected enterprises would be capable of
submitting a viable proposal and deliver if all secured the resource
The 120 enterprises selected will represent appropriate proportion of key
industry segments of the value chain
10. 3. Evaluation Design…ctd.
Now we have a list of 120 eligible enterprises and this group of
enterprises will be stratified based on the typology of the enterprises
(Tour operators, Hoteliers and Travel and other service agents)
Then each of the strata will be divided in to two equal group each
element in the group will be selected by lottery method and this
process will result in having two groups each with 60 members and
constituting appropriate proportion from each type of enterprises in
the value chain,
The financed group will be the treatment group and the other will serve
as the control group.
11. 4. Sampling and Data
Regarding sampling procedure for the evaluation, due to the fact that
the number of units in both treatment and control group are small, then
census is recommended and shall be implemented
The pool of data and information required to answer the evaluation
question shall be collected using the following methods
Carry out firms survey (including all tour operators in Ethiopia)
Carry out clients survey
Design and implement tourism information system and use the data so generated
12. 5. Resource Requirement
The evaluation work demands the use of a consultant, enumerators
installing and administrating tourist information system. Therefore the
major cost items will be:
Consultancy
Training
Information system design and administration
Currently, the total project budget for M&E is about $640K
Support from the Impact Evaluation Researcher.
13. 6. Time line
Publicize the MGS March-June/2010
Call for Expression of Interest (EoI)-May/2010
Review the EoI and determine the treatment and control groups July/2010
Conduct Baseline Survey (Firm and client surveys) –August/2010
Support prospective beneficiaries in designing their business plan (BP)
July-August/2010
Monitor the implementation of the BP of the selected enterprises
Sep.2010-June/2011
Follow up surveys in July 2011
Carry out the analysis ---Impact evaluation August-December 2011
