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Social media 2011

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Visit Wales
Visit Wales
1 de 12
Visit Wales – Social Media Craig Goodwin Bill Bone
Owned Media Earned Media Bought Media .co.uk .com (USA / Canada) .fr.de .nl .es Mountain Bike Walking Golf Fishing
Amy Cromwell Craig Goodwin Bryn Halliwell Ceri Thomas Amir Ramzan Visit Wales – Digital Marketing Team Chris Au Content Integration Team - Content development - Maintenance and Support - Campaign Integration - Social Media - Blogging - E-mails Search Engine Marketing Team - Paid Search - Search Engine Opt - Social Outreach - Online PR Craig Goodwin Dale Cooper Jon & Beth Bill Bone Web Analyst Web System & Database Manager - Content management system - Hosting Platform, - NTOP Database - Web Analytics & Reporting
Social Media Content Plan: Timely, Relevant Information direct to the viewer
60,000 Facebook fans in May A coordinated and planned approach to content 120,000 Facebook fans in Sept Energise 2.0 Hamill and Stevenson (2010)
Facebook ,[object Object]
Target Market Coverage
KPI promotion
News and Update
Links to internal and external resources http://www.facebook.com/visitwales
Facebook cont.
Blog ,[object Object]

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Social media 2011