1. Marketing
Research
Consumer
Behavior

2. What is Consumer Behavior?
• Consumer behavior involves the psychological
processes that consumers go through in
recognizing needs, finding ways to solve these
needs, making purchase decisions (e.g., whether or
not to purchase a product and, if so, which brand
and where), interpret information, make plans, and
implement these plans (e.g., by engaging in
comparison shopping or actually purchasing a
product).

3. Consumer Behavior
 There are 3 steps involved in studying consumer
behavior.
 Consumer preferences: describe how and why people
prefer one good to another.
 Budget constraints: people have limited incomes.
 We will combine consumer preferences and budget
constraints to determine consumer choices.
 What combination of goods will consumers buy to
maximize their satisfaction?

4. The Importance of Consumer
Behavior
 The Study of consumer behavior helps us:
 To design the optimal product or service for
customers.
 To determine where the product or Service should
be available that would easy for the customers to
buy.
 To determine what price will the customers give up
purchasing product or service?
 To determine which method of Promotion would be
most effective for getting the customers to buy a
product.

5. The Importance of Consumer
Behavior
 It helps in changing the behavior of the consumers.
 To improve performance of the organization.
 To achieve the organizational objectives
 And so on

6. Consumer Behavior of Using
Some Products
 Now I will show you 5 topics about Consumer
Behavior That Related To:
 Consumer Behavior of Using NOKIA
 Consumer Behavior of Drinking Beer
 Consumer Behavior of Using SMART
 Consumer Behavior of Buying Computer
 Consumer Behavior of Buying Motor

7. Consumer Behavior
 The Main Points For Consumer To Make Decision
Before They Buy A Product:
 Problem awareness
 Information Search
 Evaluation of Alternatives
 Purchase
 Post Purchase evaluation

8. Consumer Behavior
• According To My Survey, Lots of People In
Cambodia Prefers Price to Other.
• The other Points that they prefer to such as:
 Quality of Product
 Popularity
 Quantity
 Brand
 And so on
It’s Just a short description about
Consumer Behavior!

9. Thank For
Your
Attention!!!
BEST WISHES!!!!