Influencer Marketing: Building Sales Through Influence
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83% of people trust recommendations from individuals (even if they don’t know them) over brands. So how can you make sure your content gets in front of your target audience? It’s no surprise, but influencers play a huge role in steering the conversation within your industry. Join Matt Heinz of Heinz Marketing as he gives you a deep dive into: The different strategies of influencer marketing How to identify the right individuals in your space How to build a strong relationship with influencers What types of content and tools to leverage and more!
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Influencer Marketing: Building Sales Through Influence
- 1. Heinz Marketing, Inc Building Sales Through Influence • Matt Heinz • President, Heinz Marketing Inc • matt@heinzmarketing.com @heinzmarketing
- 2. Moderator Stephanie Castillo ScribbleLive @Scribblelive Speaker Matt Heinz Heinz Marketing @HeinzMarket Presenters
- 3. Heinz Marketing, Inc Housekeeping • Q&A • Copy of this deck and recording • Offers for you • Full Funnel Marketing – the BOOK • Modern Marketer’s Field Guide • Matt’s award-winning* smoked bacon recipe • ScribbleLive’s Consumer Attitudes Towards Content Report • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want
- 4. Heinz Marketing, Inc I am serious about bacon
- 5. Heinz Marketing, Inc This IS the new PR…
- 6. Heinz Marketing, Inc Last Slide First • Give to get • Have a pipeline mentality • Build relationships • Be patient • Reciprocate & participate • Measure
- 7. Heinz Marketing, Inc Objectives • How will you measure success? • Direct & indirect metrics • Pipeline contribution • Media replacement value • Lead generation replacement value
- 8. Heinz Marketing, Inc Who are influencers anyway? • Bloggers • Authors • Community Leaders • Speakers • Peers • Loud People • YOU
- 9. Heinz Marketing, Inc What makes them influential? • Reach • Respect • Leverage • Efficiency • Action
- 10. Heinz Marketing, Inc How & where do you find them? • Past event speakers • Existing industry rankings • Twitter lists • Trade publication contributors • Online community leaders • Little Bird
- 11. Heinz Marketing, Inc Are you asking the right question? • Not what you need from them… • What do they need from you?
- 12. Heinz Marketing, Inc Eight ways to reach & engage influencers in your industry
- 13. Heinz Marketing, Inc 1. Give to get
- 14. Heinz Marketing, Inc 2. Don’t assign them to your PR agency
- 15. Heinz Marketing, Inc 3. Get to know their audience & focus areas
- 16. Heinz Marketing, Inc 4. Give them a good story to tell
- 17. Heinz Marketing, Inc 5. Make them look smart to their followers
- 18. Heinz Marketing, Inc 6. Start your asks small
- 19. Heinz Marketing, Inc 7. Get face time when possible
- 20. Heinz Marketing, Inc 8. Ask for their feedback (but make it easy)
- 21. Heinz Marketing, Inc The Ultimate Influencer Success Story
- 22. Heinz Marketing, Inc How did they do it? • Pre-existing relationships • Authenticity in time & value • Value by association • Exposure & lead sharing • Templates and support
- 23. Heinz Marketing, Inc Other successful campaigns • Lattice Engines - #MKTGNerd campaign • Marketo Luminaries (from the 2013 Marketing Nation Summit) • InsideView “Top 25 Sales Influencers” Awards
- 24. Heinz Marketing, Inc Last Slide Last • Give to get • Have a pipeline mentality • Build relationships • Be patient • Reciprocate & participate • Measure
- 25. Heinz Marketing, Inc Thank You! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com Q & A
- 26. Heinz Marketing, Inc If you want more… • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • Full Funnel Marketing the BOOK • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or tweet @heinzmarketing and @scribblelive