2. IT IS NOT WHAT YOU KNOW, IT IS WHAT YOU ACHIEVE THAT IS IMPORTANT HENCE, THE EMPHASIS ON DEMONSTRABLE, PRACTICAL SKILLS
3. YOUR ABILITY TO ACHIEVE BUSINESS RESULTS IS INFLUENCED BY A COMPLEX PATTERN OF BEHAVIOURS, SKILLS, VALUES & ATTITUDES DESCRIBED AS PERSONAL EFFECTIVENESS
4. THE WORLD IS INCREASINGLY COMPLEX AND COMPETITIVE THE LOGICAL, FUNCTIONAL APPROACH MAY NOT SOLVE THE PROBLEMS OR IMPROVE THE PERFORMANCE HENCE, THE NEED FOR AN INSPIRED APPROACH TO IDENTIFYING THE RECIPE FOR INDIVIDUAL & ORGANISATIONAL SUCCESS
8. PERSONAL EFFECTIVENESS THE MOST SOUGHT AFTER PERSONAL SKILLS INCLUDE: TEAM WORKING SKILLS LEADERSHIP QUALITIES INTERPERSONAL SKILLS CUTOMER CARE SKILLS SELF-AWRENESS & SELF DEVELOPMENT