1. +
MMA GLOBAL PANEL FUN TIMES

2. AGENDA
Introduction to Gabe and Brian
Interviewing each other for fun
Riveting examples of in-store activations

3. Introduction to Gabe and Brian

5. FAST COMPANY’S TOP 50 MOST INNOVATIVE
COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)

6. 70mm
462,140,000
monthly moments (worldwide)
China, Japan in Top 10 (10-20%)
21%average
engagement
128,867,505
rewards served (now 8 per second)
monthly unique
~1000 apps 10countries
42employees,
4 offices

7. QuickTime™ and a
JVT/AVC Coding decompressor
are needed to see this picture.
MOMENTS ARE EVERYWHERE

8. Gabriel Cheng
Media Director

9. Riveting examples of in-store activations

10. SMS redemption
(mobile coupon)

12. Typical Campaign Ask
A retail brand wants to drive in-store sales with
using Mobile by geo-fencing around their store
locations.
And for the Holidays last year we got this call…

13. Geo-Fencing is so 2012

14. Steps to move beyond just Geo-Fencing
1
2
3
4

15. Mobile Achieves More than just Direct Sales
 Lift in the Brand’s Product Sales
 Exceeded Sales Goal Volumes
 Higher ROI than other Marketing Channels
 Larger Basket Size per Transaction
 Mom’s are more valuable

16. Interviewing each other for fun

17. gabriel.cheng@mcsaatchimobile.com
twitter.com/gabecheng
www.mcsaatchimobile.com
brian@kiip.com
twitter.com/brian_wong
www.kiip.com