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Shift Your Game: Mobile, Social, Gaming!

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Shift Your Game: Mobile. Social. Gaming Patrick Meyer
You!
Your Choice
2.0 vs 3.0
12 Drivers Shift Your Game
This Presentation... Patrickfmeyer@me.com www.patrickmeyer.com 646-620-6618
Shift?
Consumers Spend Their Greatest Time On Facebook (4 X's Google) Out Of The Shifts...Come Opportunity/Advantage!
Consumers Spend Their Greatest Time On Facebook (4 X's Google) Out Of The Shifts...Come Opportunity/Advantage!
Mobile Is Driving Facebook Growth/Frequency Facebook; Summer 2011 Out Of The Shifts...Come Opportunity/Advantage!
Apps Use Passes Online (among Smartphone Users) + 9.5% vs Online +188% vs Yr Ago
Increasing Importance: Smartphones In Shopping Greystripe Summer 2011 Out Of The Shifts...Come Opportunity/Advantage!
"Mobile. Social. Local." (Google's basis for NFC Priority for 2012+) London, Global Payments Conference,Sept. 7, 2011
12 Drivers Shift Your Game
1. Be Steve Jobs! 2. Catapult Your U.E. 3. I.S.D.U. 4. Game-it 5. Totally Friend-able 6. Cyber-Spinning Patrick's 12 7. Location, Location, Occasion! 8. E.A.T. More! 9. New Retail-Magic 10. Faster, Quicker, Realtime, Live! 11. Powerful Episodes 12. Final Advantage: 3.0-lytics Out The Shifts...Come Opportunity/Advantage!
1. Be Steve Jobs! (Map Your Vision) ------------------------------------------------------------------------------------------------------------------------------------------- ( if you can dream it......)
Brand innovation U.E. --------------------------------------------------- iDesign Apple Lifestyle Solutions "Stickiness" iCommerce 2012 2013
2. Catapult Your U.E. (Re-invent Your User Experience)
New Platforms 2. Catapult Your U.E. (Re-invent Your User Experience)
Design-novation Magic Piano Ford F150 Flipboard
Broader Based U.E.
U.E. Retail & Incentives
3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!) ------------------------------------------------------------------> 2008 2010 2 ------------------------------------------------------------------> 2010 2011 Preview . Advocacy . Social . Engagement . Activation . More News!
4. Game-it ( Gaming Elements Beyond Games)
Game-it (show Game Video)
Game-it (lame & boring)
Game-it
5. Totally Friend-able (Beyond FB To Socially Driven)
6. Cyber-PR ( Digital Story-telling & Spin)
7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth) Consumer Enterprise
Start: Location Via: GPS & LBS
Add: Personal Via: & Geo Data -Smartphone OS -Carrier -NFC (Mktg & e.wallet) -Syndic. (ie.Esri)
Capture The Occasion...At The Moment Of Truth $$$
8. Totally E.A.T. ! (Engagement & Activation Technology)
9. New Retail-Magic ( Shopper Marketing On Steroids!)
10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes) 3G & 4G Speed
The Cloud: Access, Convenience, Value
Realtime, Live! (Fresher Content) Mobile Video--> LIVE Broadcast
11.Big Bang Episodes Product News Topical Hook Marketing News
10.Big Bang Episodes Trad. Media Online Video Social Mobile Cyber PR Retail E.com Tech Other
12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1 Profiles) Shopper Behavioral Buying Occasions+ Data 1:1 profile Time/Occasions
Business Driving Data That Builds! Shopper Behavioral Buying Occasions+ Data 1:1 profile Time/Occasions
Patrick's 12 1. Be Steve Jobs! (Map Your Horizon) 2. Catapult Your U.E. (Re-invent Your User Experience) 3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!) 4. Game-it ( Gaming Elements Beyond Games) 5. Totally Friend-able (Beyond FB To Socially Driven) 6. Cyber-Spin ( New Digital Story-telling) 7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth) 8. E.A.T. As Much As You Can! (Engagement & Activation Technology) 9. New Retail-Magic ( Digital Meets Shopper Marketing) 10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes) 11. Powerful Episodes ( Biz Driving Impact) 12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1) (Out The Shifts...Come Opportunity/Advantage!)
Exhibits Exhibits
40% NFC Summer 2012* Source: Gartner & Ignite

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Shift Your Game: Mobile, Social, Gaming!

  • 1. Shift Your Game: Mobile. Social. Gaming Patrick Meyer
  • 2.
  • 4. Your Choice
  • 5. 2.0 vs 3.0
  • 7.
  • 8.
  • 9.
  • 10. This Presentation... Patrickfmeyer@me.com www.patrickmeyer.com 646-620-6618
  • 12. Consumers Spend Their Greatest Time On Facebook (4 X's Google) Out Of The Shifts...Come Opportunity/Advantage!
  • 13. Consumers Spend Their Greatest Time On Facebook (4 X's Google) Out Of The Shifts...Come Opportunity/Advantage!
  • 14. Mobile Is Driving Facebook Growth/Frequency Facebook; Summer 2011 Out Of The Shifts...Come Opportunity/Advantage!
  • 15. Apps Use Passes Online (among Smartphone Users) + 9.5% vs Online +188% vs Yr Ago
  • 16. Increasing Importance: Smartphones In Shopping Greystripe Summer 2011 Out Of The Shifts...Come Opportunity/Advantage!
  • 17. "Mobile. Social. Local." (Google's basis for NFC Priority for 2012+) London, Global Payments Conference,Sept. 7, 2011
  • 19. 1. Be Steve Jobs! 2. Catapult Your U.E. 3. I.S.D.U. 4. Game-it 5. Totally Friend-able 6. Cyber-Spinning Patrick's 12 7. Location, Location, Occasion! 8. E.A.T. More! 9. New Retail-Magic 10. Faster, Quicker, Realtime, Live! 11. Powerful Episodes 12. Final Advantage: 3.0-lytics Out The Shifts...Come Opportunity/Advantage!
  • 20. 1. Be Steve Jobs! (Map Your Vision) ------------------------------------------------------------------------------------------------------------------------------------------- ( if you can dream it......)
  • 21. Brand innovation U.E. --------------------------------------------------- iDesign Apple Lifestyle Solutions "Stickiness" iCommerce 2012 2013
  • 22. 2. Catapult Your U.E. (Re-invent Your User Experience)
  • 23. New Platforms 2. Catapult Your U.E. (Re-invent Your User Experience)
  • 24. Design-novation Magic Piano Ford F150 Flipboard
  • 26. U.E. Retail & Incentives
  • 27. 3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!) ------------------------------------------------------------------> 2008 2010 2 ------------------------------------------------------------------> 2010 2011 Preview . Advocacy . Social . Engagement . Activation . More News!
  • 28. 4. Game-it ( Gaming Elements Beyond Games)
  • 29. Game-it (show Game Video)
  • 30. Game-it (lame & boring)
  • 32. 5. Totally Friend-able (Beyond FB To Socially Driven)
  • 33. 6. Cyber-PR ( Digital Story-telling & Spin)
  • 34. 7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth) Consumer Enterprise
  • 35. Start: Location Via: GPS & LBS
  • 36. Add: Personal Via: & Geo Data -Smartphone OS -Carrier -NFC (Mktg & e.wallet) -Syndic. (ie.Esri)
  • 37. Capture The Occasion...At The Moment Of Truth $$$
  • 38.
  • 39. 8. Totally E.A.T. ! (Engagement & Activation Technology)
  • 40. 9. New Retail-Magic ( Shopper Marketing On Steroids!)
  • 41. 10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes) 3G & 4G Speed
  • 42. The Cloud: Access, Convenience, Value
  • 43. Realtime, Live! (Fresher Content) Mobile Video--> LIVE Broadcast
  • 44. 11.Big Bang Episodes Product News Topical Hook Marketing News
  • 45. 10.Big Bang Episodes Trad. Media Online Video Social Mobile Cyber PR Retail E.com Tech Other
  • 46. 12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1 Profiles) Shopper Behavioral Buying Occasions+ Data 1:1 profile Time/Occasions
  • 47. Business Driving Data That Builds! Shopper Behavioral Buying Occasions+ Data 1:1 profile Time/Occasions
  • 48. Patrick's 12 1. Be Steve Jobs! (Map Your Horizon) 2. Catapult Your U.E. (Re-invent Your User Experience) 3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!) 4. Game-it ( Gaming Elements Beyond Games) 5. Totally Friend-able (Beyond FB To Socially Driven) 6. Cyber-Spin ( New Digital Story-telling) 7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth) 8. E.A.T. As Much As You Can! (Engagement & Activation Technology) 9. New Retail-Magic ( Digital Meets Shopper Marketing) 10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes) 11. Powerful Episodes ( Biz Driving Impact) 12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1) (Out The Shifts...Come Opportunity/Advantage!)
  • 50.
  • 51. 40% NFC Summer 2012* Source: Gartner & Ignite