Your creative & sustainability integrating brand, direct, and green power
•Descargar como PPT, PDF•
1 recomendación•332 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Your creative & sustainability integrating brand, direct, and green power
Similar a Your creative & sustainability integrating brand, direct, and green power (20)
Más de Vivastream
Más de Vivastream (20)
Último
Último (20)
Your creative & sustainability integrating brand, direct, and green power
- 2. Direct Marketing Creative: Green, Brand, Direct Power Sandra J. Blum Karen Rice Gardiner
- 6. Case #1: Harvard Business Review New Subscriber Direct Mail HBR’s foremost thinkers hold that most leaders want their careers and lives to have a larger purpose—to leave something behind that makes this a different and better world.
- 7. Case #1: Harvard Business Review
- 11. Case # 3 Welcome to the First Green Supermarket in Latin America
- 19. Eco-mailing Case RESULTS Currently (ongoing) this program has prevented 642,262 plastic bags from polluting the environment. The customers approached by the direct mailing maintained their participation in the reusable bag promotion. On the right: the final cycle of the program, showing the customer’s happiness with the flower grown by the seed-paper.
- 20. Green Store
- 21. Green Store – Indaiatuba, São Paulo
- 24. Medicine Disposal Battery Recycling Mobile Device Recycling
- 25. CO 2 Control Green Cashier Organic Products
- 26. Reusable Bags More than 60,000 gallons of cooking oil recycled Good use of natural resources
- 38. Renewal email
- 40. Service chit Catalog copy
- 42. National Geographic’s Staff Community NG Green Team authors tips about reusing, recycling, energy savings, and other green practices via employee newsletter Tweets
- 43. What Is LEED?
- 50. Research http://www.costar.com/webimages/webinars/CoStar-Webinar-CurrentTrendsinGreen03082011.pd
- 55. Active paid search and website optimization Access Intelligence
- 56. Pop up Access Intelligence
- 57. Pulling you in…
- 59. How It Works Consumers can make choices if they want to: • postal mail or email • email only • no third party sharing • no direct mail • collect consumer data to enact preferences • notification renewals will continue
- 60. Examples of mail choice
- 61. Example of Mail Choice
- 62. Notification of Choice Vehicle
- 63. Recognizing That Consumers Have a Choice • weekly reports of consumer feedback • bi-weekly feeds to the marketing database • consumers opt out of specific product promotions.
- 64. Thank you …
- 65. Questions?
Notas del editor
- 1. The Living Principles for Design is a new online resource and community, initially started in conjunction with AIGA, that aims to help designers take meaningful action toward sustainability. 2. ReNourish offers tools for designers to help green their work, including a project calculator, green paper finder and printing guide. 3. Research organizations like Trendwatching and GfK Roper capture consumer attitudes and trends. The Designers Accord is the global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to take action. Publicly declare participation in the Designers Accord. Initiate a dialogue about environmental and social impact and sustainable alternatives with each and every client. Rework client contracts to favor environmentally and socially responsible design and work processes. Provide strategic and material alternatives for sustainable design. Undertake a program to educate your teams about sustainability and sustainable design. Consider your ethical footprint. Understand the environmental impact of your firm, and work to measure, manage, and reduce it on an annual basis. Advance the understanding of environmental and social issues from a design perspective by actively contributing to the communal knowledge base for sustainable design.