1. Presentation by: Vivek Sharma(09BM8062) SubhamChattopadhyay(09BM8050)

3. Definition

4. Chronology

5. Types of SNS(social networking sites)

6. Trends worldwide/India

7. Revenue Models for SNS

8. SNS for marketers.

9. Porter five forces analysis.

11. Social network: pictorial representation

12. Chronology:

13. Social Networking Sites

22. Trend:Worldwide

23. Trend :India

24. Social networks: revenue models

26. Revenue Model Premium Service: LinkedIn which has Business ($19.95/month), Business Plus ($50/month) and Pro Accounts ($200/month) Advertisements – CPC, CPA, CPM Micropayments – Users start buying add-ons with small amounts of money Partnerships – iTunes and Facebook, Simply Hired and LinkedIn

28. Virtual Currency – 10 of top 15 facebook are games. On any day 500,000 tractors are sold to 63.4 million Farmville users. 2009 revenue was nearly $100 million.

29. Virtual Gifts – Digital birthday cards, flowers. Ning virtual gifts.

31. Social networks for marketers

33. Test marketing for entrepreneurs who can’t afford to go directly to market.

34. Create and monitor content of the communities.

35. Track traffic and referrals, what the members are doing, what is their behavior.

36. Using the network for market research.

37. Establishing and enhancing the brand image-World’s most powerful brand Coca cola has 23,786,505 fans on their page.

38. Advertisement and sales promotions.

41. Supplier (Visitor) power is high because there are many other existing SNS

42. Threat of substitutes is high as there are several options for the visitor

43. Threat of new entrants is high since innovation is the key

45. People are becoming more tech savvy with increased internet penetration and due to busy and hectic life styles, SNS are best way to socialize with friends, acquaintances, clients as well as professional links.

46. SNS provide collaboration at a very high level which is the key to succeed in the fiercely competitive world.