An Analysis of the problems faced by TerraCog GPS with focus on the Environment, Strategy, Structure, Cultural aspects and their fits.

1. TerraCog GPS Loses its Way! Team SWAT (Chintan Patel , Neil Dudich, Saurabh Palkar, Soumik Mandal, Vivek Vadakkuppattu) Leadership in Organizations

2. Micro Environment Does Not Respond Macro Environment Terra Cog Sales and Leadership Environmental Changes Specialty Retailers Delayed Response Threat New Feature “ Satellite Imagery” Customers Love It Opportunity Ignores Customers Go To Competition Result Project Aerial Request Satellite Imagery Macro Environment

4. Objectives : What were they thinking ? Richard Fiero President “ Our reputation for quality is paramount ” Get this product completely right the first time. Emma Richardson Executive VP Move TerraCog towards i) Greater operational alignment ii) Increasing departmental cooperation Ed. Pryor VP Sales I will take a big hit, if we don ’ t reach our sales targets. Harold Whistler VP, Design & Devl. Preparing to retire and has switched to only part-time employment. Allen. Roth Director, Design, & Development I am ready to be VP, Design & Development, but Aeriel diverts attention from building a product line I can truly call my own. Cory. Wu Mgr Software & Firmware Design High hardware costs and labor estimates are not justified. “ There ’ s got to be room for cuts. ” Alice. Gorga Mgr Hardware Design These costs are realistic. “ Sales probably just needs to reconsider how to position this thing. ” Tony Barren Production Mgr. I ’ m not going to cut corners in production. I had my head handed to me the last time we had quality issues.

7. Recommendation 1- Recommended Structure Manufacturing Design & Development Project Aerial Finance Sales President