SEO Services This process is also referred to as getting organic listings in search engine results. SEO involves initial activities to enhance your website content and get other highly ranked sites to link back to yours. Once your SEO campaign has achieved your initial visibility goals, ongoing maintenance is required to keep you near the top of the search results. Off Page Optimization On Page Optimization Keywords Research and Analysis

1. Vivek Shahi

2. Analytics Prior to Initiating a
Search Engine Optimization
(SEO) Campaign

3. • The following are the four major areas on
which every webmaster should work prior to
optimizing a website on search engines.

4. • Website design, structure and obstacles:
For a website to perform better on search
engine, it needs a good navigable structure
with proper organization of web pages. Also it
is very important to find out on-page features
that usually prevent a website from ranking
higher on search engines.

5. • The on-page factors (some of which include
titles and meta tags, alt tags, web page content,
keyword density, HTML errors, sitemap
check, excessive flash, dynamic URLs,
redirects Robots.txt, custom 404, use of frames
) must be proper and placed correctly to make
a website search engine friendly.

6. • Inbound Links: Know how many links are
pointing to your site and their nature. Note
down the Google page rank of all the pages of
the website and also the Alexa rank of the site
at the time of beginning search engine
optimization (SEO) campaigning as these can
be used further to compare the progress rates
of the website.

7. • Also know about the link text used and the
number of linkers. Always remember that a
site would be rated higher if it has a good
number of back links pointing from top-rated
and popular websites. Search engines
considered quality to be more important than
the quantity.

8. • Hence linking pointing from underrated
website would add much less to improving the
rank of a website. So, when analyzing the
inbound links focus more on the type and
quality of the links pointing to the site.

9. • Competitor Analysis: Identify your top
competitors in your business segment. Analyze
at least top five competitors and know why
and how they are rated top. You can create a
benchmark for you search engine optimization
(SEO) campaigning by analyzing your top
competitors.

10. • Know their strong and weak areas, identify
your strengths and weakness and plan
accordingly to combat them on the web space.
Also give a keen observation on their website
age, inbound links, Alexa rank, Google page
rank, SEO score, number of visitors per day
and keyword positioning on Google.

11. • Keyword Research: Research and identify
which words are used by your competitors in
effectively drawing visitors to their sites. Find
out the search volume of such
keywords/phrases and know which
keywords/phrases would best describe your
site and easy to optimize.

12. • Don’t just focus on one-word search terms,
this may narrow down your efforts;
concentrate more on stemmed keywords and
long-term keywords. Stemmed
keywords/phrases and long tail
keywords/phrase have comparatively less
volume and hence easy to optimize.

13. • Secondly being more specific to the business,
such keywords/phrases help in driving more
quality traffic to your site. This means that
even though the site gets limited number of
traffic, the probability of converting them into
potential customers will be high.