The document analyzes several bakeries in Clark, Philippines. It describes the location, products offered, pricing, service quality, customer base, and peak operating details of bakeries like Jiin Bakery, Pan de Manila, Red Ribbon, French Baker and Perfect Loaf. Common findings are that the bakeries are located in commercial areas, offer breads, cakes and coffee, maintain clean facilities and provide fast service. Customers typically purchase bread and coffee and spend 15-30 minutes at the bakeries. The document aims to understand the micro-market dynamics of bakeries in Clark.
1. BAKERY AND BAKESHOP
A micro-market analysis
Group I:
Group BANZON
BJ I:
SHERRIEBANZON
BJ BANZON
VIVIAN DABU
SHERRIE BANZON
MYRA RIVERA
VIVIAN DABU
AGSB-Regis, AGSB CLARK
MYRA RIVERA
2. Jiin Bakery
Commercial
area
Mostly Korean
establishments
Passersby going
to and from
Clarkfield and
Balibago,
Angeles City
Not much foot
traffic
Friendship Hi-way, Angeles City
3. Jiin Bakery
Products – mostly
breads and cakes;
coffee, sodas, and juices;
and flavored icedrops
Price for breads –
between Php10 – Php65
Service – attentive &
fast
Facilities – clean
establishment; well-
ventilated; with tables
and chairs but no CR.
4. Jiin Bakery
Customers:
- 2 women (mid-
20s): soda and
bread
- a man (late 50s)
and a woman
(late 40s) –
coffee and bread
Length of stay –
30min.-1hr.
Date & time of visit
– 4:05p.m. June 7,
2011
POD – Korean breads
5. PAN de MANILA
Commercial area
Food
establishments
around
Not much foot
traffic
Middle, Ground Floor, SM-Clark
6. PAN de MANILA
Products – baked
breads; spreads;
bottled/canned
fish/fruit preserves;
coffee/choco;
milk/juices
Price – pandesal:
3.75/pc. small, 6.00/pc.
big, 6.25/pc. wheat;
other breads-between
Php17-65
Service – fast,
attentive, and
accommodating
Facilities – clean but
cramp; hot; no tables/
chairs/CR
7. PAN de MANILA
Customers
- 1 man late
50s
- 2 women
mid-50s
Product –pan de
sal
Length of stay –
few minutes
Time & date of
visit – 5:10 p.m.
June 7, 2011
POD – pugon baked pan de sal
8. MICHELL’S BAKESHOP
Location is Good.
Covered with small
bamboo trees in front
Traffic: Heavy
Foot Traffic: Slightly
Heavy
Few customers inside
Location: Balanga City
Located along City Center
Near Cathedral, Municipal
Hall, Mall & School (STI)
9. MICHELL’S BAKESHOP
Menu:
Breads, Assorted
Pastries & Cakes
Best Seller: Roti & Cakes
Roti: Php30/ pc
Cheesy Ensaymada: Php 28
Chocolate Ensyamada: Php28
Date & time of visit:
June 7, 2011
6:13- 6:29 pm
10. MICHELL’S BAKESHOP
Speed of Service: Slow
Level of Service: Slighty Unattentive
Personnel : 2 persons
•Not much customer interaction
•No Upselling
FACILITIES
•Restroom located at Max’s Restaurant
•Cozy Ambience
Customer Profile:
7 Women
Age: 33-45 years old
Ordered: Slice Breads for School
Baon & Ensaymada
11. Red Ribbon
Commercial area
Food
establishments
around
Much foot traffic at
all times
Near SM-Hypermart, Ground Floor, SM-Clark
12. Red Ribbon
Products – baked
breads/cakes; cooked
food; coffee/juices/
sodas
Price for breads-
between Php15-312
Service – fast,
attentive, and
accommodating
Facilities – clean but
a little bit small;
with tables/ chairs
but no CR
13. Red Ribbon
Customers – mostly
families; women*
Saleable product –
cakes and cooked
food*
Length of stay – few
minutes to 30
minutes if dining in*
Time & date of visit
– 4:30 p.m., June 7,
2011
POD – delicious & reasonably priced cakes
*based on previous visits
14. City of Balanga, Bataan
June 6, 2011
Time of Visit: 5:45- 6:09
(approximately 23 steps fr. Michell’s
kiosk)
Foot Traffic: Heavy
Traffic Flow : Heavy
16. goldilocks Customer Profile:
48 Customer
9 Men (husbands)
39Women (mothers mostly)
Teachers
To buy baon treats and Cakes for
Special Occasions
Mostly ordered:
Macaroons/ Slice Bread & Cakes
Length of Stay:
People stay longer since there are more
varieties and the lines are longer
Level of Service: Attentive though lack of
change funds
Speed of Service: Fast
17. THE FRENCH BAKER
Commercial
area
Food
establishments
around
Much foot traffic
at all times
Main Entrance, Ground Floor, SM-Clark
18. THE FRENCH BAKER
Products – baked
breads; cooked food;
coffee/juices/sodas
Price for breads-
Php12-120
Service – fast and
attentive
Facilities – clean;
well-ventilated; with
tables and chairs
but no CR
19. THE FRENCH BAKER
Customers –
- 2 couples (mid-
60s)
- 1 woman (mid-
50s)
Ordered –breads
and cooked food
Length of stay –
- few minutes
-1 hr.- dining in
Time and date of
visit – 5:30 p.m.,
June 7, 2011
POD – affordable French breads
20. PERFECT LOAF
Commercial area
Food establishments
around
Much foot traffic at
all times
Nepo Mart Complex, Angeles City
21. PERFECT LOAF
Products – baked
breads/cakes; cooked
food; coffee/juices/sodas
Price for breads –Php13-
65
Service – fast, attentive,
and accommodating
Facilities – clean; well-
ventilated; with tables/
chairs/CR
22. PERFECT LOAF
Customers – mostly
30s and up
- 6 office workers;
- 1 family of 4;
- 2 couples/1 grp of 4
- 2 solo
Orders–bread/cakes/
slices and cooked food
& sandwiches
Length of stay – few
minutes-30 minutes if
dining in
Time & date of visit –
6:35p.m., June 7, 2011
POD – Kapampangan taste
23. Michell’s Goldilocks
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes; cooked food
Price for breads 10-75 14-130
Service Slow, attentive Fast and attentive
Facilities Sliding doors; Clean, well-ventilated; with
With table and chairs tables and chairs but no CR
CR is located at Max Restaurant
(same owner)
Customers Mostly late 30’s 9 male and 39 women (mostly
mothers)
Orders Bread and Pastries Pack of breads/cakes
Stay Few minutes Longer than necessary
Time of visit 7 persons 48 customers
POD Roti breads Affordable cakes and cooked food
24. Jiin Pan de Manila
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes
Price for breads 10-65 3.75-65
Service Fast, attentive Fast, attentive,
accommodating
Facilities Clean, well-ventilated; with Clean, well-ventilated; with
tables and chairs but no CR tables and chairs but no CR
Customers 2 women mid-20s and a man (late 1 man (late 50s) and 2 women
50s) and a woman (late 40s) in a (mid-50s)
business meeting
Orders Coffee/Soda and bread Pan de sal
Stay Few minutes – 30 min. if dining Few minutes
in
Time of visit 4 persons 3 persons
POD Korean breads Pugon-baked pan de sal
25. Red Ribbon French Baker Perfect Loaf
Location Commercial Commercial Commercial
Pedestrians Many Many Many
Products Breads/cakes; cooked Breads/cakes; cooked Bread/cakes; cooked food
food food
Price for 15-312 12-120 13-65
breads
Service Fast, attentive, Fast and attentive Fast, attentive,
accommodating accommodating
Facilities Clean but small; with Clean, well-ventilated; Clean, well-ventilated;
tables and chairs but no with tables and chairs with tables/chairs/CR
CR but no CR
Customers Mostly families; women* 2 couples (mid-60s) Families and friends;
and 1 woman (mid- office workers; students
50s)
Orders Cakes/cooked food* Breads and cooked Bread/cake slices and
food cooked food
Stay Few minutes – 30 min. if Few minutes-1 hour if Few minutes-30 min. if
dining in* dining in dining in
Time of visit 0 5 persons 20 persons
POD Delicious & reasonably- Affordable French Kapampangan taste
priced cakes breads
26. THANK YOU!
Entrepreneurship class
Ateneo-Regis
AGSB Clark