#smmw16 – en San Diego Convention Center: Hall H Everyone in the industry wants to make it out to SMMW, but it’s not always a possibility every year. Tools like Metricool, however, make it possible to get a brief overview of what went down at the convention—even if you couldn’t attend. Let’s take a look at what happened at Social Media Marketing World 2017 and how it compared to 2016. https://metricool.com/social-media-marketing-world/

1. Apr 16, 2016 7:00 AM
Apr 21, 2016 7:00 AM
Apr 21, 2016 8:22 AM
#smmw16Analysis:
Updated:
End:
Beginning:
#smmw16
Keyword
analytics
report

2. © Metricool – All rights reserved#smmw16
Impressions
1,057M
Pictures
14K
Participants
13K
Tweets
69K
Apr 16, 2016 7:00 AM - Apr 21, 2016 7:00 AM
Activity

3. © Metricool – All rights reserved#smmw16
In this section you will find the places where it has been trend. You can also see the total
duration of the trend. Finally, the bar graph shows you the position it has held in the ranking
of the 10 most popular trends of the place.
Towns
61
Countries
4
Apr 16, 2016 7:00 AM - Apr 21, 2016 7:00 AM
Trending topics

4. © Metricool – All rights reserved#smmw16
And in towns:
55mBrisbane
1h 25Perth
1h 50Adelaide
3h 20Melbourne
5h 05Darwin
4h 30Australia

5. © Metricool – All rights reserved#smmw16
And in towns:
10h 10Jacksonville
11h 40Cincinnati
12h 05Greensboro
19h 35Detroit
20h 00Louisville
20h 20San Francisco
22h 15Kansas City
22h 55Indianapolis
23h 05Charlotte
27h 00Honolulu
29h 15Portland
34h 25Omaha
36h 10Denver
37h 45Sacramento
38h 25Harrisburg
38h 45Columbus
41h 25Phoenix
42h 00Salt Lake City
43h 20Austin
47h 40San Diego
2h 05United States

6. © Metricool – All rights reserved#smmw16
And in towns:
05mAuckland
1h 20New Zealand
And in towns:
1h 50Zurich
1h 55Lausanne
1h 55Switzerland

7. © Metricool – All rights reserved#smmw16
10h 50Glasgow (United Kingdom)
32h 15Newcastle (United Kingdom)

8. © Metricool – All rights reserved#smmw16
3h 35Winnipeg (Canada)
6h 05Vancouver (Canada)

9. © Metricool – All rights reserved#smmw16
2h 40Montreal (Canada)

10. © Metricool – All rights reserved#smmw16
Apr 16, 2016 7:00 AM - Apr 21, 2016 7:00 AM
Sources

11. © Metricool – All rights reserved#smmw16
Followers Tweets Pictures Impressions Interactions Likes Retweets Mentions
8886901,0412,61925M8253547K@Cision
Cision
9
1,4324418572,73054M10115468K@kimgarst
Kim Garst
8
5489381,5633,0497.3M614524K@morrowchris
Chris Morrow
7
1,3815561,5563,49315M6324460K@CarlosGil83
Carlos Gil
6
3,4881397534,3807.5M461.2M@garyvee
Gary Vaynerchuk
5
2,5487721,9865,30623M6934665K@iSocialFanz
Brian Fanzo
4
1,6209103,8246,35468M121173392K@joelcomm
Joel Comm
3
1,9341,9282,6396,50176M132224340K@alphabetsuccess
Tim FargoThe
resour2
3,6822,0572,6608,399144M53472305K@SMExaminer
SocialMedia Examiner
1
Apr 16, 2016 7:00 AM - Apr 21, 2016 7:00 AM
Best participants

12. © Metricool – All rights reserved#smmw16
Followers Tweets Pictures Impressions Interactions Likes Retweets Mentions
6393416511,6317.4M4715348K@MadalynSklar
Madalyn Sklar
20
1,1761273831,6862.2M611204K@jaybaer
Jay Baer
19
1,1942614501,9055.1M111462K@MariSmith
Mari Smith ??
18
1,0462606651,9719.4M2158162K@bryankramer
Bryan Kramer
17
6063781,0091,9932.7M5520713K@vincenzolandino
Vincenzo Landino
16
5474071,0472,0011.4M1312844,982@dgingiss
Dan Gingiss
15
1,6201282742,0224.0M930132K@markwschaefer
Mark Schaefer
14
1,897311202,048389K13130K@Mike_Stelzner
Michael A. Stelzner
13
8915077922,19010M9311291K@cspenn
Christopher Penn
12
8385148412,1933.8M225174K@RebekahRadice
Rebekah Radice
11
1,0513408482,23911M5919856K@PegFitzpatrick
Peg Fitzpatrick ?
10

13. © Metricool – All rights reserved#smmw16
Impressions Followers Likes Retweets
531K 524K 667 361
528K 524K 535 353
1.9M 341K 395 256
1.5M 1.2M 304 56
389K 162K 206 70
1.3M 524 195 167
@FinalCutKing #LostAtSMMW #SMMW16 https://t.co/vW27w5Fk7e
There's a chance I just had a social media gherm moment
Mollie Cochrane @mbcochrane · 19 Apr - 02:44
6
#SMMW16
character left, then deciding which grammar crime to commi.
What I hate most on #Twitter: finishing a good tweet, having -1
Bryan Kramer @bryankramer · 18 Apr - 19:49
5
See u tonight
10pm pop up meetup in San Diego - look for details .. #SMMW16 ..
Gary Vaynerchuk @garyvee ·17 Apr - 21:40
4
Everything else... punt." @garyvee #SMMW16 https://t.co/l4IGK47Ucu
"Everything that you love and you're good at... never give up.
Ann Handley @MarketingProfs ·19 Apr - 04:13
3
22yii0NRi8
@deadpoolmovie @ThorMovies #flynavytour2 #SMMW16 https://t.co/
#toofunny #71 is in good hands @TheRealCVN71 air department staff
Chris Morrow @morrowchris · 18 Apr - 01:39
2
#coronado https://t.co/4Oe0Zfwex6
@TheRealCVN71 #71 #flynavytour2 #SMMW16 #love #sandiego
#RoomwithaView onboard USS Theodore Roosevelt
Chris Morrow @morrowchris · 18 Apr - 01:29
1
Apr 16, 2016 7:00 AM - Apr 21, 2016 7:00 AM
Best tweets

14. © Metricool – All rights reserved#smmw16
Impressions Followers Likes Retweets
816K 340K 183 156
835K 468K 155 98
539K 524K 151 149
2.1M 74K 129 81
481K 392K 127 50
165K 133K 127 9
528K 524K 126 57
543K 130K 120 31Check out the sign!! #SMMW16 https://t.co/nxgEStF4J3
Michael A. Stelzner @Mike_Stelzner ·16 Apr - 21:18
14
#flynavytour2 MH-60 helicopter #SMMW16 https://t.co/AhrhMKiBch
Chris Morrow @morrowchris · 17 Apr - 20:24
13
then #SMMW16 presentation tomorrow! https://t.co/GqUe1BW9Eg
Back from the #DisneyCruise! Epic family trip - back to SD today and
Pat Flynn @PatFlynn ·17 Apr - 16:37
12
It's just a joke. Lighten up. #SMMW16 https://t.co/HramlEj2Rz
Joel Comm @joelcomm ·18 Apr - 09:22
11
EwNTvrczAY
not posing for a DUI.??@GuyKawasaki #SMMW16 https://t.co/
You're #socialmedia avatar should be likable and trustworthy. You're
Rebekah Radice @RebekahRadice · 18 Apr - 20:40
10
#SMMW16 #SanDiego https://t.co/v328jVbemV
Interesting #signs @TheRealCVN71 @flynavy #flynavytour2
Chris Morrow @morrowchris · 18 Apr - 01:52
9
business. Retweet if this interests you ??. https://t.co/yHl6Ha6ufU
While at #SMMW16 I am speaking about Periscope and live video for
Kim Garst @kimgarst ·17 Apr - 18:30
8
#SMMW16 https://t.co/Ei0aBo7v2S
No matter what you do, your job is to tell your story. - @garyvee
Tim Fargo @alphabetsuccess · 18 Apr - 07:49The
resour7

15. © Metricool – All rights reserved#smmw16
Impressions Followers Likes Retweets
497 497 116 0
461K 162K 113 75
1.3M 1.2M 112 17
400K 392K 109 8
1.4M 1.2M 108 27
631K 340K 108 106
#SMMW16 https://t.co/lZuLDaPgi0
The seven deadly sins of social media marketing. via @marketoonist
Tim Fargo @alphabetsuccess · 18 Apr - 19:33The
resour20
rmHYNTcouJ
If you are in San Diego for #SMMW16 watch this snap https://t.co/
Gary Vaynerchuk @garyvee ·17 Apr - 18:12
19
Anyone hungry? #SMMW16 https://t.co/3aIaaVE1wm
Joel Comm @joelcomm ·18 Apr - 23:11
18
and hang for a few .. Come say hi https://t.co/yhVLgQJguJ
1030 pool area of Marriot marquis #SMMW16 I'm gonna come by
Gary Vaynerchuk @garyvee ·18 Apr - 05:32
17
#smmw16 https://t.co/0IlGXgs8x6
There is no more B2B or B2C: It's #H2H Human to Human
Bryan Kramer @bryankramer · 17 Apr - 22:01
16
#smmw16 https://t.co/ETvUit6jgS
Oh hey, I know these guys. Hi @GaggleAMP! #AmplifySocial
Samantha Jorgensen @SamJJorgensen · 17 Apr - 23:09
15

16. © Metricool – All rights reserved#smmw16
217
1.5M1.5M
@GuyKawasaki
1139
56K1.6M
@PegFitzpatrick
5995
1.5M1.7M
@GuyKawasaki
516
1751.5M
@HelenaSung
416
56K1.6M
@PegFitzpatrick
3157
1.5M1.7M
@GuyKawasaki
519
8,3711.5M
@kelly_doody
1232
74K1.6M
@RebekahRadice
256395
341K1.9M
@MarketingProfs
810
3941.5M
@ReBootAccel
1127
56K1.6M
@PegFitzpatrick
81129
74K2.1M
@RebekahRadice
411
56K1.5M
@PegFitzpatrick
3337
1.5M1.7M
@GuyKawasaki
2320
305K2.3M
@SMExaminer
716
56K1.5M
@PegFitzpatrick
2662
74K1.7M
@RebekahRadice
212
1896.9M
@RKRmedia
Sorted by impressions
Best pictures

17. © Metricool – All rights reserved#smmw16
2082
2,3651.3M
@GWjonlhussey
27108
1.2M1.4M
@garyvee