4. INDEX 1. Cultural aspects 2. Technical SEO 3. Content localization 4. Link building 5. Web analytics seo for international projects
5. Cultural aspects Cultural aspects pic by: http://www.flickr.com/photos/maistora seo for international projects
6. CULTURAL ASPECTS language Internet Top Languages English: 431 million users non-English: 857 million users 1
7. 1 CULTURAL ASPECTS different habits How regional context influence your strategy? In Mediterranean counties Internet use is driven more by social factors than anything else, where Nordic countries rely on the internet for more pragmatic, functional purposes .
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9. Tecnnical SEO Technical SEO pic by: http://www.flickr.com/photos/b-tal seo for international projects
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17. TECHNICAL SEO multicountry multilingual handling Are IPs by country important? Not actually (and it is expensive) Country TLD's automatically associated to country Webmastertools help directories-by-country sites to be associate with countries 2
19. TECHNICAL SEO multicountry multilingual handling IPs are not important if options at Webmastertools are properly set Rank #1 in Google.pt 'Pages from Portugal' checked, server located in Canada 2
22. TECHNICAL SEO multilingual handling Search Engines are great at detecting languages Metatags for language definition are useless <meta http-equiv="content-language" content="en"> If used, do it right < html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> Indicate the right charset right after <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> 2
23. TECHNICAL SEO multicountry multilingual handling Entrance page for selecting language or country is a bad idea , don't make me click/think. Language (browser) / Country (IP) auto detection + redirect to right content is the best option using cookies to store user preferences Do it server side, no JS, with proper redirections Double check indexability in all web site or sites 2
38. Link building Link building pic by: http://www.flickr.com/photos/ rigmarole seo for international projects
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40. 4 LINK BUILDING comp.com/es/ comp.com/es- ar / “ venta mayorista” “ venta al por mayor”
41. Web analytics Web analytics pic by: http://www.flickr.com/photos/celinesphotographer seo for international projects
42. 5 WEB ANALYTICS Global data is nice but useless. Non-segmented data leads you to wrong decisions. Segmentation
43. 5 WEB ANALYTICS Advanced Segments combining Language and Region/Country shows how effective your SEO is
44. 5 WEB ANALYTICS Company having sites for Spain and Latin American countries. Domain by country. Spain's site: How much traffic coming from Latin America? Traffic coming from else where?
45. 5 WEB ANALYTICS Create filter to segment keywords by country specific Search Engines
46. Thanks ! Questions? John Hossack Ani Lopez [email_address] [email_address] Blog Twitter http://blog.vkistudios.com @vkistudios
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