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Social Alchemy
How to grow a community from 5 to 5,000

                                                 Vinnie Lauria
                 Organizer of the Silicon Valley NewTech Meetup
                      Co-Founder of Lefora.com Forum Hosting
                                               January 9, 2010
Silicon Valley NewTech Meetup
(#svnewtech)

 Started 5 people at a cafe
 4,713 members
 4 years
 200+ startups




                              Photo Credit: KaiEos http://www.ezzyprint.com/
What I’ll cover

 How to Start
 How to Promote
 How to Run
 Return Value


                  CC photo: http://www.flickr.com/photos/boojee/4030189096/in/set-72157622462879171/
Starting - Be Passionate




                     CC photo: http://www.flickr.com/photos/sebastian-silva/3186056648/
Look Around


Anybody already doing this?
Is there larger interest?
Search meetup.com,
craigslist, google, etc.




                              CC photo: http://www.flickr.com/photos/katphotos/1030473901/
Meetup.com promotes
Pick a good day


Tue / Wed for business
Thur for social
Sat / Sun for activities




                           CC photo: http://www.flickr.com/photos/iheartlinen/2486643075/
Promoting - Tell everybody


 Post on all your profiles
 Print event business cards
 Goto other events




                              CC photo: http://www.flickr.com/photos/rhinoneal/2411842658/
Promoting - Don’ts !




                       CC photo: http://www.flickr.com/photos/maisonbisson/156901708/
Promote Online


Twitter
Join online groups
Post on event websites




                         CC photo: http://www.flickr.com/photos/atomicshark/144630706/
Running - Free pizza & beer




                    CC photos: http://www.flickr.com/photos/giovannijl-s_photohut/459381964/
                                        http://www.flickr.com/photos/opalmirror/4066001768/
On & Off the line


                    Newsletters
                    Promotional Give-aways
                    LinkedIn Groups, Twitter
Meetup.com to the Rescue

RSVPs
Email Reminders
Member Profiles
Reviews & Ratings
Build Momentum


More important early on
Press for higher RSVPs
Don’t stress


 Things WILL go wrong
 Run with it
 Have fun




                        CC photo: http://www.flickr.com/photos/frield/95509221/
Real Costs


Be free or not be free?
It’s an investment
Future Sponsors?




                          CC photo: http://www.flickr.com/photos/dborman2/3290560161/
It’s a Personal Investment


              Like paying for schooling
              Network, knowledge, and
              experience




                              CC photo: http://www.flickr.com/photos/alancleaver/2638883650/
Return Value


Subject Matter Expert
Iconic Figure




                        CC photo: http://www.flickr.com/photos/babblingdweeb/23816128/
Return Value - Social Capital


 Become a connector
 VIP access to high
 profile people




                       CC photo: http://www.flickr.com/photos/cobalt/20008175/
Thank You




       Vinnie Lauria (@vlauria)
     meetup.com/svnewtech
Questions? vinnie@lefora.com



        Creative Commons Attribution Share Alike License

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Social Alchemy - How to grow a community from 5 to 5,000

  • 1. Social Alchemy How to grow a community from 5 to 5,000 Vinnie Lauria Organizer of the Silicon Valley NewTech Meetup Co-Founder of Lefora.com Forum Hosting January 9, 2010
  • 2. Silicon Valley NewTech Meetup (#svnewtech) Started 5 people at a cafe 4,713 members 4 years 200+ startups Photo Credit: KaiEos http://www.ezzyprint.com/
  • 3. What I’ll cover How to Start How to Promote How to Run Return Value CC photo: http://www.flickr.com/photos/boojee/4030189096/in/set-72157622462879171/
  • 4. Starting - Be Passionate CC photo: http://www.flickr.com/photos/sebastian-silva/3186056648/
  • 5. Look Around Anybody already doing this? Is there larger interest? Search meetup.com, craigslist, google, etc. CC photo: http://www.flickr.com/photos/katphotos/1030473901/
  • 7. Pick a good day Tue / Wed for business Thur for social Sat / Sun for activities CC photo: http://www.flickr.com/photos/iheartlinen/2486643075/
  • 8. Promoting - Tell everybody Post on all your profiles Print event business cards Goto other events CC photo: http://www.flickr.com/photos/rhinoneal/2411842658/
  • 9. Promoting - Don’ts ! CC photo: http://www.flickr.com/photos/maisonbisson/156901708/
  • 10. Promote Online Twitter Join online groups Post on event websites CC photo: http://www.flickr.com/photos/atomicshark/144630706/
  • 11. Running - Free pizza & beer CC photos: http://www.flickr.com/photos/giovannijl-s_photohut/459381964/ http://www.flickr.com/photos/opalmirror/4066001768/
  • 12. On & Off the line Newsletters Promotional Give-aways LinkedIn Groups, Twitter
  • 13. Meetup.com to the Rescue RSVPs Email Reminders Member Profiles Reviews & Ratings
  • 14. Build Momentum More important early on Press for higher RSVPs
  • 15. Don’t stress Things WILL go wrong Run with it Have fun CC photo: http://www.flickr.com/photos/frield/95509221/
  • 16. Real Costs Be free or not be free? It’s an investment Future Sponsors? CC photo: http://www.flickr.com/photos/dborman2/3290560161/
  • 17. It’s a Personal Investment Like paying for schooling Network, knowledge, and experience CC photo: http://www.flickr.com/photos/alancleaver/2638883650/
  • 18. Return Value Subject Matter Expert Iconic Figure CC photo: http://www.flickr.com/photos/babblingdweeb/23816128/
  • 19. Return Value - Social Capital Become a connector VIP access to high profile people CC photo: http://www.flickr.com/photos/cobalt/20008175/
  • 20. Thank You Vinnie Lauria (@vlauria) meetup.com/svnewtech Questions? vinnie@lefora.com Creative Commons Attribution Share Alike License