This management presentation summarizes key information about Coca-Cola including their organizational culture, values, mission, vision, strategies, structure, stakeholders, and SWOT analysis. It discusses Coca-Cola's goal to reduce water usage while growing business, their social responsibility initiatives like electric trucks, and their focus on ethics, diversity, and work-life balance for employees. The presentation provides an overview of Coca-Cola for management.
4. Important Stakeholders
• One of the most important
stakeholders of company
are employees because
without them company
simply can’t operate.
5. Mission Of Coca-Cola
• To refresh the world...
• To inspire moments of
optimism and happiness...
• To create value and make a
difference…
6. Vision Of Coca-Cola
• People: Be a great place to work where
people are inspired to be the best they can
be.
• Partners: Nurture a winning network of
customers and suppliers, together we
create mutual, enduring value.
• Profit: Maximize long-term return to
shareowners while being mindful of our
overall responsibilities.
• Productivity: Be a highly effective, lean
and fast-moving organization.
7. Values Of Coca-Cola
• Leadership: The courage to shape a
better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
8. Organizational Culture
• Coca colas culture is strong
because their key values are deeply
held and widely shared, employees
accept the organizations key values
and greater their commitment to
those value so culture becomes
stronger and stronger
9. Symbol Of Coca-Cola
• Coca cola used polar bears as their symbol for advertising for 70 years and nowadays it
has fund that helps saving of polar bears arctic home
10. Slogans
• 1886 - Drink Coca-Cola • 1990 - You Can't Beat the Real Thing
• 1917 - Three Million a Day • 1993 - Always Coca-Cola
• 1923 - Enjoy Thirst • 2000 - Coca-Cola. Enjoy
• 1956 - Makes Good Things Taste Better • 2001 - Life Tastes Good
• 1959 - Be Really Refreshed • 2003 - Coca-Cola ... Real
• 1963 - Things Go Better with Coke • 2005 - Make It Real
• 1971 - I'd Like to Buy the World a Coke • 2006 - The Coke Side of Life
• 1979 - Have a Coke and a Smile • 2009 - Open Happiness
• 1985 - We've Got a Taste for You • 2011 - Life Begins Here
11.
12. Social Responsible
• Imagine if you walked up to a vending
machine, dropped in a couple coins, made your
selection and a soda popped out. Seems
completely normal, right? Now, what if another
soda came out. Possibly the computer on the
fritz but kind of cool, huh? But, what if it kept
spitting out soda after soda, started pouring the
soda for you into a glass, gave you some flowers
and a pizza? Think that would cause a group of
people to gather ’round the vending
machine? Of course it would
13. • Coca-Cola Refreshments (CCR) is rolling out six all-
electric, zero-emission trucks which is part of the
Company's growing fleet of alternative fuel vehicles in North
America, which will surpass 750 by year-end.
15. Goal Of Coca-Cola
• Greater efficiency in Their water
use does not mean making less
product. In fact, they intend to
reduce their water use ratio while
growing their business.
• They have improved their water
use by 16 percent to date,
compared to 2004.
17. SWOT Analysis Coca-Cola
Strengths
• The extremely recognizable branding is one of Coca-Cola’s
greatest strengths. Powerful symbol of quality and enjoyment.
Weaknesses:
• Although domestic business as well as many international
markets is thriving, Coca-Cola has recently reported some
"declines in unit case volumes in Indonesia and Thailand due to
reduced consumer purchasing power."
Opportunities:
• Brand recognition is the significant factor affecting Coke’s
competitive position. Coca-Cola’s brand name is known well
throughout 90% of the world today.
Threats:
• Currently, the threat of new viable competitors in the
carbonated soft drink industry is not very substantial. The threat
of substitutes, however, is a very real threat.
19. Job Opportunities And Career Development
• The Coca-Cola offers opportunities to excel
within a diverse team rich in talent, ideas,
perspectives, background and culture.
• Simply pick a spot on the globe and chances
are, we’re there
20. Trainings
• Our various diversity education programs
efforts have moved from minimizing conflict to
strengthen our ability to amplify, respect, value
and leverage our differences to drive sustainable
business results.
21. Work-life Balance
• We offer associate training and workshops
on time management; provide flexible work
arrangements in many areas of our business;
and provide tools and resources to allow work
to be done efficiently and effectively in a
normal workday.