3. international reputation as an expert in the
fields of PERSUASION, COMPLIANCE, AND
NEGOTIATION.
“Influence” has been listed on the
◦ “New York Times Business Best Seller List.”
Fortune Magazine lists:
◦ “75 Smartest Business Books.”
CEO Read lists
◦ “100 Best Business Books of All Time.”
15. Story
“By 1990, it had taken
150 years to double all
human knowledge. Today
it takes only one or two
years, and by 2020,
knowledge will double Every
72 days”
16. 6 PRINCIPLES OF STORY
S simple
U unexpected
C concrete
C credible
E emotion
S story
SUCCESs
Like: Facebook: Like; you like me I like you Tupperware – buying from a friend good looking people at the front end Find something in common and use it TM: You influence your friend – what made the difference – TM must come and attend