To ensure you’re choosing the web design agency who shares your vision, enthusiasm and have the right skills to deliver the essential components of your business, prepare yourself to ask some of these questions.

1. Deepak Chauhan
Copyright©2016VOCSOTechnologiesPvtLtd
VisitVOCSO.COMorEmailinfo@vocso.com
ByDeepakChauhan
DigitalBusinessStrategist
QUESTIONS
TOASK
beforeyouengagea
WEBDESIGN
AGENCY
177

2. 177Questionstoaskbefore
youengageawebdesignagency 1Copyright©2016VOCSOTechnologiesPvtLtd
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Wefindalotofbusinessownersandstartupsstruggletoengagetheright
webdesign/marketingagencyfortheirwebdesign,marketingand
applicationdevelopmentneeds.Thiscanbeeasilyavoided.
Toensureyou’rechoosingthewebdesignagencywhosharesyourvision,enthusiasm andhavethe
rightskillstodelivertheessentialcomponentsofyourbusiness,prepareyourselftoasksomeof
thesequestions.
Thewaytheyanswerit,willhelpyoupickthebest.
Pleasenote:Weonlyhavequestions,notanswers.Astherecanbemorethanoneauthentic
answerforthesamequestion.Useyourjudgementtomakeyourdecision.

3. 177Questionstoaskbefore
youengageawebdesignagency 2Copyright©2016VOCSOTechnologiesPvtLtd
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Categories
It’seasytobefurtherconfusedifyou’releftintheseaofsomanyquestions.Ratherbrowseby
categories...
GeneralKnow-howQuestions
Skills,Experience&Credibility
Design&UI/UX
Website/ApplicationDevelopment
Mobile
WebHosting&Domains
SecuritySecurity
Strategy
InternetMarketing
SearchEngineOptimization
ContentMarketing
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PayPerClick(PPC)
SocialMedia
Usability
Performance
EngagementModel&Pricing
Deliverables
ProjectManagementProjectManagement
Maintenance,Warranty&Support
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4. 177Questionstoaskbefore
youengageawebdesignagency 3Copyright©2016VOCSOTechnologiesPvtLtd
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GeneralKnow-howquestions
1.GeneralKnow-how
2.Howdoestheinternetwork
3.Howdopeoplefindmeontheinternet
4.WhatpercentageofsearchesgothroughGoogle
5.Whatarethetop5searchengines
6.WhatisBing6.WhatisBing
7.Whatistheaveragepixelsizeofamonitor
8.Whatismulti-varianttesting
9.Howwelldoyouknowmyindustryonascaleof1to10?
2.Doyoucreatewebsitesfrom templatesorcustom build
them from scratch?
3.WhatisjQuery
4.DoIneedtolearnCSS&HTMLtooperatemywebsite?
5.Howwillmysiteperform intermsofspeed/pagesize?
6.DoyouuseSchema.orgtomarkupwebpages
7.Whatisaccessibility?
8.Whatisbrowserrenderingoptimization?8.Whatisbrowserrenderingoptimization?
9.Howdoyouoptimizewebsiteforfastloading?
10.Wheredoyouobtainstockimagesusedinthewebsite
designandaretheycompliantwithcopyright?
Design&UI/UX
1.Howwillmywebsitevisitorscontactme?
Website/ApplicationDevelopment
1.Whatistherighttechnologystack/platform formywebsite
andwhy?
2.Howwillyoumanagethechangesinscopeduringthe
development?
3.Whatarethebenefitsofacontentmanagedwebsite
4.CanIaddnewfeaturestomywebsite?4.CanIaddnewfeaturestomywebsite?
5.WhatisjSON
6.WhatisaXMLsitemapfor?
7.HowdoIcollectpaymentfrom mycustomers?
8.Whatcodingstandardsdoyoufollow?
9.Whatismulti-devicesite?
10.WhatareProgressiveWebApps?
Skills,Experience&Credibility
1.Canyoushowmeoneofthecheapestandcostliestwebsites
you’vedone?
2.Whatmakesyoudifferentfrom yourcompetitors?
3.Howlongyouhavebeeninthisbusiness?
4.Canyouprovidereferencesofyouroldcustomers?
5.What'syourexperiencedevelopinginternationalsites?5.What'syourexperiencedevelopinginternationalsites?
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5. 177Questionstoaskbefore
youengageawebdesignagency 4Copyright©2016VOCSOTechnologiesPvtLtd
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Mobile
1.Whatisaresponsivewebsite?
2.Differencebetweenamobileappandmobilewebsite?
3.Whatisamobilewebsiteandresponsivewebsite?
4.DoIneedamobileapp?
5.HowdoItargetdifferentmobileplatforms?
6.Whatareacceleratedmobilepages(AMP)?6.Whatareacceleratedmobilepages(AMP)?
7.Whatmakesagoodmobilesite?
8.Howdoyouensurefasterloadingonmobiledevices?
4.Whatencryptionmethodsyouwilluse?
5.Whatifthewebsiteishacked?
Security
1.WhatisSSL?
2.WhyHTTPSmatters?
3.Howdoyouensurethesecurityofawebsite?
Strategy
1.Canyouhelpmeprepareadigitalstrategy?
2.Whatmakesasuccessfule-commercesite?
3.Howdoyoutrackinboundphonecallsgeneratedbytheweb
4.Howdoyoumarkettobusinessservicesontheweb
5.Whatisaneyetrackingtestfor
6.Whatisheatmap?6.Whatisheatmap?
7.Whatmonetizationstrategiesyousuggestformywebsite?
8.HowdoIengagemorecustomers?
9.Howwillyouhelpmeincreaserelevanttraffictomywebsite
10.HowdoIgenerateleadonline?
11.Howwillyouembedourcorporatecorevaluesinwebsite?
12.Howwillmywebsitebeperceivedasatrustedbusiness12.Howwillmywebsitebeperceivedasatrustedbusiness
online?
13.Whatmarketingapproachwillbebestsuitedformy
business?
14.WhatisInboundMethodology?
15.HowdoIincreasemypercustomerrevenue?
WebHosting&Domains
1.WhatdoIneedtoknowaboutwebhosting?
2.DoIhavetohostthewebsitewithyourcompany?
3.HowdoIchooseadomainnameformybusiness?
4.WhatisastaticIP,whydoIneedit?
5.WhatisShared,Cloud,VPS&DedicatedHosting?
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6. 177Questionstoaskbefore
youengageawebdesignagency 5Copyright©2016VOCSOTechnologiesPvtLtd
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InternetMarketing
1.WhatisOrganicTraffic?
2.Whatarethebenefitsanddrawbacksofbanneradvertising?
3.Howdoesemailmarketingwork?
4.Whatisthetheaverageopenrateinamassemail?
5.HowdoIavoidmyemailbeingconsideredspam?
6.HowdoIcreateaviralmarketingcampaign?6.HowdoIcreateaviralmarketingcampaign?
7.Whatisthemostsuccessfulviralcampaign?
8.Whatisaffiliatemarketingandhowdoesitwork?
9.Howdoesonlinemarketingcomparewithtraditional?
10.HowdoIworkoutmycostperacquisition?
11.HowdoIcarryoutanonlinecompetitoranalysis?
12.Whatisproactiveonlinemarketing?
13.Whatisreactiveonlinemarketing?13.Whatisreactiveonlinemarketing?
14.Whatisthebestwaytowriteanonlinepressrelease?
7.Whatiskeywordresearch?
8.HowdoIchooseeffectivekeywordsformywebsite?
9.WhathappensifIgetthewrongkeywords
10.Whatiskeyworddensityandwhyisitimportant
11.WhatareH1-H6tags
12.WhatareMetaTags
13.WhatareA13.WhatareALTtags
14.WhatisanoptimisedorfriendlyURL
15.WhatisaSERPSreport
16.Whatislinkbuilding
17.Howwillyouacquirequalitylinksformywebsite?
18.WhatisWhiteHatSEO
18.Whyislinkbuildinggoodformywebsite
20.Whatisthedifferencebetweeninbound&outboundlinks?20.Whatisthedifferencebetweeninbound&outboundlinks?
21.Whatiscontextuallinking
22.Whatislinkjuice?
23.Whatispagerank?Isitstillrelevant?
24.Howwillmyexistingwebsitetrafficbetransferredtomy
newwebsite?
25.WhatislocalSEO?
26.DoyoufollowtheGoogleWebmasterGuidelines?26.DoyoufollowtheGoogleWebmasterGuidelines?
27.Howdoyoumeasureyoursuccess?
28.WhatareyourmostimportantSEOtechniques?
SearchEngineOptimisation
1.Whatistheaveragetimeavisitorsspendsonawebsite
2.Whatisthebestwebsiteanalyticstool
3.WhydoIneedsearchengineoptimisation
4.Whatarethekeyareasofsearchengineoptimisation
5.WhatisON-PageOptimisation
6.WhatisOFF-PageOptimisation6.WhatisOFF-PageOptimisation
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7. 177Questionstoaskbefore
youengageawebdesignagency 6Copyright©2016VOCSOTechnologiesPvtLtd
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ContentMarketing
1.WhatisContentMarketing?
2.Whatsuccesshaveyouseenwithyourcontentmarketing?
3.Whatareyourbestpracticesforcontentmarketing?
4.HowdoIdrivetraffictomywebsite?
5.WhatisRSS
6.Whatisthebestwaytoblogforbusiness6.Whatisthebestwaytoblogforbusiness
7.WhatisMicroBlogging
8.Whatisanonlinepressrelease
9.Whatisaguestpost?
12.WhatbiddingstrategywillworkformyAdwordscampaign?
13.IsyourwebagencyisAdwordscertified?
14.WhatareRemarketingandDynamicRemarketing?
15.Whichnetworktypeswillyouusetoadvertisemyproducts
andservices?
16.WhatareMax.CPCandmax.vCPM?
17.CanipromotemymobileappsthroughGoogleAdWords?17.CanipromotemymobileappsthroughGoogleAdWords?
18.HowdoIsetmybudgetforPPC?
19.Whatisnegativekeywordtargeting?
20.WhatisAdRankinAdwords?
PayPerClickAdvertising
1.WhatisPPC?
2.WhatisAdwordsCTR&CPC
3.WhatisthebenefitofGoogleadwords
4.HowdoItrackconversionsonmywebsiteandtheirsources
5.HowcanIseewhohasbeenvisitingmywebsite
6.WhatisCPC6.WhatisCPC
7.WhatisPPAonGoogleAdwords
8.WhatisGooglecontentnetwork
9.WhatisGoogleAdsense
10.WhyisalandingpageimportantonPPC
11.Whatarebesttargetingmethodsformybusiness?
L
SocialMedia
1.WhatisSMO
2.Howdoyouchooseasocialmediastrategy
3.HowcanIleveragetwitterforbusiness
4.WhatisDiggandDel.icio.usfor
5.Howmanyvisitsdoesfacebookgeteachmonth
6.Whatsocialmediaplatformsaregoodformywebsite6.Whatsocialmediaplatformsaregoodformywebsite
7.Whatarewebforumsfor
8.Whatarethebenefitsofsocialbookmarking
9.Whatsocialmediaplatform(s)arebestformybusiness?
10.Howdoyouoptimizeengagementandleadsfrom social
mediamarketing?
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8. 177Questionstoaskbefore
youengageawebdesignagency 7Copyright©2016VOCSOTechnologiesPvtLtd
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Usability
1.Howimportantisthewebsite/applicationusability?
2.Whataretheimportantaspecttobeconsideredfor
usability?
Performance
1.Whatisawebsitetechnicalauditfor
2.WhatisHTMLvalidationandisitimportant
3.Howdoyoutesttheperformanceofwebsitesyoubuild?
O
EngagementModel&Pricing
1.Whatwillbethecostofmywebsite?
2.Whatarethevariousengagementmodels?
3.Whatdoesyourquotecover?
4.Whatyourquotedoesnotcover?
5.Doyouprovidedomainname&webhostinginyour5.Doyouprovidedomainname&webhostinginyour
packages?Ifsowhatistheannualrenewalcostforthe
domainnameandwebhostingspace.
P
Deliverables
1.Howwillyoudelivertheendproduct(websiteorapp)?
2.DoyousupplythecompletedwebsiteonaCDasabackup?
3.Willyouprovidethesourcecode?
4.WillIbeabletomodifyitlater?
5.CanIsellorresellthisinfuture?
Q
ProjectManagement
1.WhowillIbeworkingwith?
2.Whataretheadvantagesanddisadvantagesofbuildinga3.
websitein-house?
3.Howlongwillittaketobuildwebsite?
4.Whatifyoudonotcompletetheprojectonagreedtime?
5.Myideaisunique,canyousignanNDA?5.Myideaisunique,canyousignanNDA?
6.Whatareclientstypicallyrequiredtosupply?
7.Whatisthebestmodeofcommunication?Whatisthe
responsetime.
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9. 177Questionstoaskbefore
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Maintenance,Warranty&Support
1.Howmuchwillitcosttokeepthewebsitemaintained?
2.CanIeditthewebsitemyself?Ifnotwhatdoyouchargefor
updatesandchanges?
3.Doyouofferanywebsiteguaranteeorwarranty?
4.Doyouprovidefreeaftercaresalesandsupportandifsofor4.Doyouprovidefreeaftercaresalesandsupportandifsofor
howlongafterthecompletionofthewebsite?
5.WhatthirdpartylicenseswillIneed?
6.WillIhavetheIPrightsoftheresultingwebsite?
7.WhathappensIftherearebugsafterthesupportperiod
expires?
S

10. 177Questionstoaskbefore
youengageawebdesignagency 9Copyright©2016VOCSOTechnologiesPvtLtd
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Ihopeitwillbehelpfulinmakingyourdecisionclosetoperfect!
Recordtheirresponsesforthequestionsyouthrowandanalysetheresponses.Youwillknowright
away,whototrustyourprojectwith.
Thewaytheyansweritwillhelpyoupickthebest.
VOCSOWebDesignDelhi,India
SCF-39,1stFloor,Sector16A
Faridabad,Haryana121001
info@vocso.com
+91981-823-8348
VOCSOWebDesign,California,USA
4945E.HillsideAve.
OrangeCA92867
info@vocso.com
+1855-558-2345(US/CanadaTollFree)
Pleasefeelfreetoreachouttousifyouhaveanyquestions/suggestions...