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Date
Client’s name
FROM
CONVERSATIONS TO
CONVERSIONS
IN 5 STEPS AND 10 RULES
Date
Client’s name
Rule #1
People don’t talk
with brands, but
with each other.
Klout Topics derived from the social
interactions of over 580 million people in 2014.	
  
Date
Client’s name
Rule #2
Know what your
target group
talks about.
STEP 1
DEFINE A
CONVERSATIONAL
TERRITORY
Date
Client’s name
Rule #3
You can’t be
everywhere.
Make up your mind
about the topics you
want to cover.
STEP 2
CREATE
CONVERSATIONAL
CONTENT
“Those who tell
stories rule
society”
Date
Client’s name
Rule #4
Get people
talking about
you.
EMOTIONAL RATIONAL
CONVERSATIONAL TERRITORY
CURATION RECYCLE CREATION UGC
SEO MINDED
STEP 3
MANAGE
CONTENT AND
CONVERSATIONS
Date
Client’s name
Rule #5
Emotions first,
explanations
later.
“The consumer does not
behave as he says, he does
not say what he thinks
and he does not think
what he feels.”
David Ogilvy
Date
Client’s name
Rule #6
Become part
of their
culture.
CONTENT
COMMITTEE
CONTENT
CALENDAR
CONTENT
MGMT
• Strategy and key topics definition
• Monthly meetings
• Monthly reporting...
STEP 4
BOOST THE IMPACT
OF THE
CONVERSATIONS
Date
Client’s name
Rule #7
Unlock unused
conversational
potential
5% decline in
market share!!
STEP 5
TURN
CONVERSATIONS
INTO
CONVERSIONS
Date
Client’s name
Rule #8
Conversations
impact purchase
process
Opening weekend
3,000,000+
conversations
Digital
Branding
Social
Media
Social
PR
Conversion
Marketing
Brand
Experience
TERRITORY
CONVERSATIONS
Rule #9
Stop shouting
now !
Rule #10
Have
conversations !
“Markets are
conversations”
Date
Client’s name
steven@voice.be
@stevenpiessens
www.voice.be/handbook
THANK YOU!
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
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#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps

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Most brands have defined their communication territory to position their products and services. But since online communication is all about conversations, brands can also claim a ‘conversational territory’.

We take you in a 5-step approach from concept to conversion.
Proven methods, cases and tips & tricks included.

Publicado en: Marketing

#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps

  1. Date Client’s name FROM CONVERSATIONS TO CONVERSIONS IN 5 STEPS AND 10 RULES
  2. Date Client’s name Rule #1 People don’t talk with brands, but with each other.
  3. Klout Topics derived from the social interactions of over 580 million people in 2014.  
  4. Date Client’s name Rule #2 Know what your target group talks about.
  5. STEP 1 DEFINE A CONVERSATIONAL TERRITORY
  6. Date Client’s name Rule #3 You can’t be everywhere. Make up your mind about the topics you want to cover.
  7. STEP 2 CREATE CONVERSATIONAL CONTENT
  8. “Those who tell stories rule society”
  9. Date Client’s name Rule #4 Get people talking about you.
  10. EMOTIONAL RATIONAL CONVERSATIONAL TERRITORY CURATION RECYCLE CREATION UGC SEO MINDED
  11. STEP 3 MANAGE CONTENT AND CONVERSATIONS
  12. Date Client’s name Rule #5 Emotions first, explanations later.
  13. “The consumer does not behave as he says, he does not say what he thinks and he does not think what he feels.” David Ogilvy
  14. Date Client’s name Rule #6 Become part of their culture.
  15. CONTENT COMMITTEE CONTENT CALENDAR CONTENT MGMT • Strategy and key topics definition • Monthly meetings • Monthly reportings • Content creation • Message adaptation • Weekly follow-up •  Daily content mgmt •  Daily community mgmt •  Daily monitoring ANALYSIS
  16. STEP 4 BOOST THE IMPACT OF THE CONVERSATIONS
  17. Date Client’s name Rule #7 Unlock unused conversational potential
  18. 5% decline in market share!!
  19. STEP 5 TURN CONVERSATIONS INTO CONVERSIONS
  20. Date Client’s name Rule #8 Conversations impact purchase process
  21. Opening weekend 3,000,000+ conversations
  22. Digital Branding Social Media Social PR Conversion Marketing Brand Experience TERRITORY CONVERSATIONS
  23. Rule #9 Stop shouting now !
  24. Rule #10 Have conversations !
  25. “Markets are conversations”
  26. Date Client’s name steven@voice.be @stevenpiessens www.voice.be/handbook THANK YOU!

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