1. Twitterversity 13th Annual HR Technology Conference & Exposition September 30, 2010

2. Agenda 2

3. Getting Started 3

4. So What Is Twitter? 4

5. Before You Get Started… For professional reasons, such as … You’d like to meet interesting HR professionals You have best practices to share You’re seeking answers to questions Access to content, webinars, conferences, etc. For personal reasons, such as … Your (crazy) friends rave about it You have hobbies and outside interests You’d like to expand your network You seek a faster source of breaking news 5 …. ask yourself why you’re joining?

7. Setting Up Your Account: Main Page 7

9. Setting Up Your Account: Your Profile (Complete) 9

10. Now What? 10

12. Now What? Find People! 12 https://twitter.com/invitations/find_on_twitter

13. Now What? Find People! 13

14. Now What? Find People! 14

15. Now What? Find People! 15

16. Now What? Find People! 16

17. Now What? Find People! 17

18. Now What? Find People! 18

19. Now What? Find People! 19

20. Now What? Tweet! 20

21. Learning the Lingo 21

22. The Basics “Tweet” Refers to a single message “Tweeted” – Can be a verb (alternate use is “Twittering”) Following/Followers When you “follow” someone, their tweets will appear in your timeline When they “follow” you, your tweets will appear in their timeline @[username] — (e.g., @billkutik) This is how you communicate directly with someone on Twitter It’s also how you see who’s been communicating with you “I think @billkutik is great!” would be seen by: All my followers @billkutik — the account holder Anyone who searches on “billkutik” on Twitter or Google … and you can click on “@billkutik” to go directly to that user’s account 22

23. More Basics Reply Used to respond to an individual user’s tweets Simply click on the “Reply” button available after each tweet Direct Messages The private instant messaging platform of Twitter Only effective if both parties are following one another Referred to as “DM” or “DMing” someone Retweets Used when you’d like to broadcast someone’s tweet to your followers Two options: 1) You can click on the “Retweet” button available after each tweet 2) You can highlight the message and copy and paste it into your “What’s happening?” field Typically appears as – “RT @[username] [tweet]” 23

24. The Basics in Pictures 24

25. More Advanced Concepts: Hashtags 25 A method of tagging a concept, theme or event within a tweet Appears as – “#[hashtag]” For example, the HR Technology conference hashtag is “#HRTechConf” If clicked on, triggers a Twitter search for all tweets containing that hashtag Commonly used to drive community, affinity and collaboration

26. More Advanced Concepts: Hashtags 26

27. More Advanced Concepts: Search 27 http://search.twitter.com

28. Etiquette and Engagement 28

29. Etiquette: It’s About Relationships Be Authentic Own your message. Be clever, be witty, be normal. Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else. Like email, tweets can be misinterpreted without context. Feel free to lurk before you tweet anything. Followers Don’t feel obliged to follow everyone who follows you. Don’t be afraid to “unfollow” someone (for any reason). Take It Offline Reach out to just one person a week and request a chat. Locate fellow HR pros in your area. 29

30. Etiquette: Have Fun 30

31. Laurie Ruettimann http://NewMediaServicesLLC.comhttp://VoiceOfHR.com http://www.twitter.com/LRuettimann Contact Information 31