Create and manage your personal brand via the Internet and social media. Geared toward voice over actors, but beneficial to all independent entrepreneurs.
4. Know Your Brand
Do you have a personal brand?
● Know your strengths
● Stay current
● Be consistent
More information about building a personal brand in the Resources.
5. Your Web Site
● Your contact information
○ Name
○ Email Address
○ Phone Number
○ Your Social Media Links
■ Twitter
■ Facebook (professional, not personal)
■ YouTube
● Your areas of expertise
● Demos
● Headshot and/or Logo
● A little something more about you
● Blog
12. What Do I Share?
● If You “Get It” - Share It
○ Know something cool? Share it!
○ Love your microphone? Say so!
○ Got a great new recording that you can share? Post
it!
● Be Positive
● Nothing Too Personal
● Nothing Gross
● Don’t Drink and Post
● Don’t Post While Sleepy
● Have Fun!
14. Facebook - What to Post
● News
○ News about You
○ News about Your Clients
○ News about Voiceover
● Photos
○ Headshots
○ Cool Brand-Related Things
● Videos
○ Your Videos
○ Your Friends Videos*
*Could result in friend getting that gig...
● Fun, cool thoughts that fit your brand
15. Twitter - What Is It?
Twitter is like a cocktail party where everyone
can see what you are saying.
Twitter is a word game where you have 140
characters to convey your message.
Tweeting is appropriate at any time of the day
or night. But, the conversations are most
interactive during the day.
16. Twitter - Basics
● Tweet.
○ You’ve got 140 characters. Every tweet is like a
little language game!
● RT: ReTweet.
○ Use RT when you want to ReTweet something that
someone else posted.
● Tag People.
○ Use their handle (@ThePersonYouWantToTag)
in your tweet to tag someone.
17. Twitter - Expert
● MT: Modified ReTweet.
○ Use this when you want to ReTweet something
someone else posted, but maybe you added a little
something beforehand, and now you’re out of
characters. So, you modify the original Tweet,
without losing it’s message.
● OH: Overheard.
○ You heard something funny, informative, worth
sharing. But, it isn’t your original thought. Use OH.
If you know who said it, tag them using the
@TheirHandle
18. Twitter - Auto-Tweet
From Facebook, LinkedIn, and Pinterest, you
can set up preferences to automagically
Tweet whatever you are posting on Facebook,
LinkedIn, or Pinterest.
● If you choose to do this:
○ Remember that Twitter is limited to 140
characters.
○ Remember to still check on your Twitter activity to
respond to anyone who reaches out to you.
19. LinkedIn
LinkedIn is a great place to find and connect
with potential clients and other professionals.
Ensure that your LinkedIn resume is Voice-
Actor Oriented.
Be sure to check the feed, and add to the
conversation!
20. YouTube
YouTube is a great place to post your work!
You can then use the YouTube link to repost
your work to your website, Pinterest,
Facebook, Twitter...
Cross-pollinate - Like a bee!
21. Pinterest
At Voices For All, we use Pinterest to share
● Work by our amazing coaches & students
● Great Tips & Tricks
● Fun Voiceover-related items we find
● and much more.
What will you share?
● Your demos and work.
● Your Blog Posts
● Your other interests
22. More, More, More
There are hundreds of social mediums out
there. If you find another one that you enjoy,
by all means, jump in and swim in that pool!
Just be sure that you keep up with at least
one of the core 3:
● Facebook
● LinkedIn
● Twitter
25. Suggested Tools
My on-the-go preference for managing social
media is my iPhone. Any smart phone should
serve you well.
Download the individual apps, but don’t
totally rely on them. It’s a good idea to check
the websites, even if from your smart phone.
Facebook is notorious for displaying different
information on the app vs. the web site.
