First part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.

1. Introduction to Social Media in Business

2. Objectives Expectations Networking Online – What’s the Story? Getting Started on Facebook Getting Started on Twitter Getting Started on Linked In Connecting it all up Making the Most of It

3. What is Networking? Interact with others to exchange information and develop useful contacts

4. My Definition Collecting People Connecting People

5. How Does Networking Work? The Message

6. How Does Networking Work? 1 Direct Connection

7. How Does Networking Work? 4 Direct Connections 6 Indirect (Referral) Connections

8. The Maths Your Direct Connections 10 50 600 X Their Direct Connections 10 50 600 = Total Referral Network 100 2500 360,000

10. Media Facts & Figures 26 million households in UK with television 21 million households in UK with a telephone 18 million households in UK with computer/internet access 25 million facebook users in UK (20% MORE than own a telephone...... and growing)

11. Facebook Facts 350 million users worldwide 25 million users in UK Median Age: 26 50% of users log in DAILY Average user has 130 friends 65 million users access via mobile phone 98% of time spent on FB is from 52% users

12. Twitter Facts 106 million users worldwide 4 million users in UK Growing at 300,000 new users PER DAY Median age of users: 31 79% of time spent on site by 7% of users

13. Linked In Facts 70 million users worldwide 3 million users in UK Median age of users: 40 49% of time spent on site by 5% of users

14. Networking Objectives What are you trying to achieve? How can networking help you? Who do you need to meet? What are the best places to meet them? How are you going to support your networking activities? How does networking fit within your marketing plan?

15. FACEBOOK

16. TWITTER

17. LINKEDIN