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Metrics That Matter - Olga Kostova
- 1. Google Analytics For Small and
Medium Businesses:
Metrics That Matter
OLGA KOSTOVA
Digital Marketing Specialist and Web Analyst
- 2016 -
- 2. about me
5 year experience in web analytics and digital marketing
more than 1 year living in Budapest
first time giving a speech in English
- 6. • session based
• event based
• transaction based
• adjustable
• adjustable
• achievable
- 13. you can alter bounce rate and session duration as well as
other events you have set up
- 18. you can not modify representation of transaction based
data