In the presentation at the Mobile Voice Conference on April 22-23, 2010 in San Francisco, Voxeo's John Amein spoke about

1. HOSTED OR PREMISE . . .

2. Unique Voxeo Perspective
THOUSANDS OF
END CUSTOMERS
HUNDREDS OF
SOLUTION PROVIDERS
2 © Voxeo Corporation

3. Born in 1999 as a Hosting Provider
2010 Mission: Make it easy to create
and deploy communication applications
2000 Mission: Make it easy to build
and deploy applications for the phone
3 © Voxeo Corporation

4. How We Made It Easy
 No capital expenditure
 200 ports of capacity, burstable to 1000 including
speech recognition
 100% Uptime Guarantee
 Free 24x7 support when developing
 Free phone numbers when developing
 Free minutes when developing
 Starting commit of only $500 per month
4 © Voxeo Corporation

5. But, Customers Wanted More
I’d like a
premise solution.
5 © Voxeo Corporation

6. Are You Sure?
 No capital expenditure
 200 ports of capacity, burstable to 1000 including
speech recognition
 100% Uptime Guarantee
 Free 24x7 support when developing
 Free phone numbers when developing
 Free minutes when developing
 Starting commit of only $500 per month
6 © Voxeo Corporation

7. 7 © Voxeo Corporation

8. 1. Security
“I canʼt let the data leave my secure area.”
8 © Voxeo Corporation

9. 2. Network Complexity
“I need to be locally connected to my phone and data network.”
9 © Voxeo Corporation

10. 3. Total Cost of Ownership (TCO)
“Hosting is becoming too expensive for us.”
10 © Voxeo Corporation

11. On-Premise Model
Equipment is a fixed cost regardless of minute volume
11 © Voxeo Corporation

12. So We Made a Premise Product
 Five-minute Install
Prophecy
 Two ports for free
 Runs on a laptop yet scales to hundreds of
ports per server
 Windows or Linux
 Automatically joins several machines in a
network with single management console
12 © Voxeo Corporation

13. Look Deeper into TCO
1. Network Connectivity,
including transfers or
bridging
3. IT Staff
2. VoiceXML Hardware &
Software
4. Assume Evenly Distributed Call Traffic
13 © Voxeo Corporation

14. Compare the Three Year TCO
Management Expenses
Increasing Increase for Premise
Total Cost
of Ownership
Hosting
Premise
Premise more attractive
Hosting less costly to as minutes go up
get started
0
Increasing Minutes per month
14 © Voxeo Corporation

15. Variables That Increase Premise Costs
VoiceXML Server Telco Redundancy
Redundancy
400
200
0
Jan
Mar
May
Jul
24 x7 Monitoring
Spikier Traffic
15 © Voxeo Corporation

16. The Lines Are Blurring
 SIP – VoIP – greatly reducing telco complexity
 Per Minute Pricing On-Premise – makes the “No
Cap Ex” advantage of hosting go to Enterprise
 Managed Services – Vendor manages your
equipment
 Premise systems leverage cloud-based services:
• SMS
• Voice Biometrics
• Instant Messaging
16 © Voxeo Corporation

17. Combine Both to Create a Hybrid
 Use Premise for “Regular” Traffic
 Use Hosting for Failover and Overflow
17 © Voxeo Corporation

18. Wrapping Up
18 © Voxeo Corporation

19. Weigh Your Options
19 © Voxeo Corporation

20. Donʼt Forget All Costs
20 © Voxeo Corporation

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