What is social media and why it matters

1. Social Media Marketing Presentation by voxtur media www.ilovesocialmedia.co

2. www.ilovesocialmedia.co

3. What is social media? It is democratization of information, transforming people from content readers to content publishers. It is a shift from broadcast mechanism to many to many model. It is a three way conversation between authors, people and peers. It uses ‘wisdom of crowds’ to connect information in a collaborative manner. www.ilovesocialmedia.co

4. Social Media Definition There are numerous definitions to the term social media often confusing readers, here are 2 definitions that explain Social Media accurately Participatory online media where news, photos, videos, podcasts are made public via social media sites through submissions. 2. Social media is the use of technology combined with social interaction to create or co-create value. www.ilovesocialmedia.co

5. Social Media Platforms Social media is made up of various forms of user-generated content and the collection of websites, applications and tools that enable people to interact and share information online: Online forums and discussion groups (Meetup) Blogs (Wordpress) Micro Blogs (Twitter) Social networking sites (Facebook, Bebo, LinkedIn, Xing) Social bookmarking sites (Stumble Upon Digg) Video sharing sites (YouTube, Daily Motion) Photo sharing sites (Flickr) User reviews (Amazon) Crowd sourcing (Wikipedia) Location based Social Networking sites (Foursquare, Gowalla) www.ilovesocialmedia.co

6. www.ilovesocialmedia.co

7. Why Social Media matters? 6/10 Top websites ranked by Alexa.com are Social Networking Sites 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands 78% of consumers trust peer recommendations Over 50% of the world’s population is under 30-years-old – 96% of them have joined a social network Social Media isn’t a fad, it’s a fundamental shift in the way we communicate Source: socialnomics.net www.ilovesocialmedia.co

8. Why Social Media matters? www.ilovesocialmedia.co

9. www.ilovesocialmedia.co

10. Facebook Statistics 400 Million+ active users, 50% of active users log on to facebook in any given day Average user has 130 friends More than 35% Users update their statues everyday More than 3 billion photos uploaded each month More than 5 billion pieces of content uploaded on facebook each month More than 1.5 million local businesses have pages active on facebook More than 20 million people become fans of pages each day 60 minutes (daily) is the average time spent by users on facebook Average user becomes a Fan of 4 pages each month Average user is a member of 13 groups on facebook www.ilovesocialmedia.co

11. Twitter Statistics More than 106 million twitter users worldwide 300,000 plus new accounts everyday 55 million tweets per day 600 million plus queries on twitter search engine each day Sharing links to blogs (15%of total members), promoting products and services (10%of total members) are one of the most popular activities on twitter Very popular on mobiles – lots of 3rd party applications available (Hootsuite and Tweetdeck being the most popular) Median age 31 180 million unique visitors www.ilovesocialmedia.co

12. You Tube Statistics More than 2 billion views a day 24 hours worth content uploaded every minute Average person spends 20+ minutes on You Tube daily There are over 7000 hours of full length movies and shows on You Tube You Tube is monetizing over a billion video views per week globally Millions of You Tube videos are watched on mobile devices every month Over 3 million are connected and auto sharing You Tube videos on networks like Facebook, Twitter, blogs etc. Facebook has the highest number of You Tube videos shared – 46 years worth videos watched each day!!!! www.ilovesocialmedia.co

13. Linkedin Statistics Worlds largest audience of affluent, influential professionals (mid level management to EVP/SVP/VP) 12 million small businesses on Linkedin India ranks 2nd to USA for the highest percentage of Site Traffic Most effective advertising programs on Linkedin Best option for increasing inbound leads for businesses 43 Average user age on Linkedin Average user is a part of more than 10 groups on Linkedin Best platform for white paper marketing www.ilovesocialmedia.co

14. Blog Statistics More than 13 million downloads of wordpress 3.0 this year 15% of the top 10,00,000 websites in the world have a wordpress blog 10,900 plugin’s available on wordpress All in One SEO package has been downloaded almost 6 million times – making it the most popular and effective pluginavialable on wordpress www.ilovesocialmedia.co

15. Social Bookmarking Statistics 12,746,766 members on Stumbleupon Su.pr is a rapidly growing urlshortner most widely used on twitter. Digg – 88 million page views and 29 million total visits www.ilovesocialmedia.co

16. Flickr Statistics 3 million photographs uploaded on flickr every day www.ilovesocialmedia.co

17. www.ilovesocialmedia.co

18. Social Media Functions Public Relations Customer Service Marketing Sales Networking Thought Leadership Loyalty Building Collaboration www.ilovesocialmedia.co

19. www.ilovesocialmedia.co

20. Client Case Study www.ilovesocialmedia.co

21. tailcast on Facebook Fan Page Flash Banners Promotion of Products You Tube channel integration Social Media Optimization Community Interaction www.ilovesocialmedia.co

22. tailcast on Twitter http://twitter.com/#!/tailcast www.ilovesocialmedia.co

23. tailcast on You Tube http://www.youtube.com/user/tailcast#p/a www.ilovesocialmedia.co

24. tailcast on Flickr Daily uploads of Pictures Community identification and daily submissions Interaction on communities Increasing Members on tailcast via flickr http://www.flickr.com/photos/tailcastart/ www.ilovesocialmedia.co

26. Weekly Content

27. Featured Artists

28. Announcements

29. Social Media Optimisation

30. SEO relevant Plug in’s

31. Tweetblender

32. Analyticshttp://tailcast.eu/ www.ilovesocialmedia.co

33. www.ilovesocialmedia.co

34. VoxturServices Consultancy & Strategy Personalization Engagement Feed Management Analytics & Reporting Training & Workshops www.ilovesocialmedia.co

35. Voxtur Media Services SERVICES OFFERED SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA MANAGEMENT APPLICATION DEVELOPMENT ANALYTICS API INTEGRATION FEED MANAGEMENT MOBILE APPLICATIONS ROI REPORTING PERSONALISATION COMMUNITY MANAGEMENT FBML ORM OPTIMIZATION BLOG SERVICES FACEBOOK APPLICATIONS BUZZ MONITORING WEB DEVELOPMENT MICRO BLOG MANAGEMENT WIDGETS ADVERTISEMENT MANAGEMENT CSS MICRO SITES ONE OFF/RETAINER/CAMPAIGN BASED www.ilovesocialmedia.co

36. Contact us to discuss Social Media and How it can add value to your organisation Nilesh Deshmukh Founder Voxtur Media Pvt. Ltd (India) +91 998 700 6384 (UK) +44 789 455 0052 Email – nilesh@voxturmedia.com Website – www.ilovesocialmedia.co www.ilovesocialmedia.co

37. Thank you for your time!Have a Good Day! www.ilovesocialmedia.co