9. Aspects Brief explanations or examples
The appearance Color, size, shape, etc. must meet the
consumer needs.
The function Able to be used
Convenient for use
Meeting special needs of customers
The cost Production costs must be low enough to
earn some profit.
High cost, higher price.
Too high price, customers unlikely to buy.
Features of a product to meet the needs
of customers
10. Price
exchange value
of product
Price should b
reasonable.
Sub-variables:
Credit sales,
installment
payments,
discounts, gifts,
etc.
11. The pricing policy
that a business chooses
is often a reflection of
the market at which it
is aiming.
The right price set
must take into account
of production costs,
competitors’ prices and
consumers’ purchase
ability and demand
level.
12. PLACE
Place is the third of the 4 P’s
of marketing mix
marketing is about putting
the right product, at the right
price,at the right place, at the
right time.
Sub variables-
warehousing,transportation
25. POLITICAL VARIABLE:-
The political environment in any country is
always influenced by its legislatures , which
are its law making bodies.
Eg: changes in tax policy ,rules regulations etc.
26. Social Environment:-
Social environment is formed by the
society around the business.
BUSINESS
EMPLOYEES
COSTOMER
S
GOVERNME
NT
SHAREHOL
DER
27. Technological Environment:-
Technology keeps on changing very fast. An
innovation of today may be a history
tomorrow.
Eg: Software updates, electronic good, fashion.
28. Natural environment:-
Natural environment includes land,
minerals, oil, water etc . As natural resources
are very less it must be used properly.
Eg:- Climatic condition , natural resources.
29. Demographic Environment:-
Demographic environment includes factors
affecting population such as age, income, sex,
occupation, lifestyle, education etc.
Eg:- Pricing of a commodity.
30. Economic environment:-
Economic environment of a nation includes
economic conditions like national income, per
capita income etc and economic policies
formulated by the government.
Eg:- Export Import policies.
33. Promotional Approaches
Above the Line :
Press
Television
Radio
Internet
Below the Line :
Event Marketing in
sports
a)Redbull X fighters
b)Red bull air race
34. It adopts a progressive marketing
strategy which is constantly evolving
to push the brand forward. Social and
digital media is at the heart of all its
promotions.
It allows it to adapt t o techno n social
changes
Conclusion