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How to make a winning
pitch?
Dr.V. Shubhalaxmi
Founder & Director, Ladybird Environmental Consulting LLP
Founder & ManagingTrustee, iNaturewatch Foundation
Founder & Promoter, Birdwing Publishers
1. Nail your elevator
speech.
2. Research your
audience. (
clients/investors)
3. Tell an engaging
story.
4. Your team.
5. Know your
revenue model.
Elevator
Pitch
Sell your idea
before you
reach your floor
LadybirdEnvironmental
Consultingisasocial
enterprise that
establishes butterfly
habitatsforcorporates
undertheCSRtree
plantationschemes.This
notonlybenefits
environment,itprovides
livelihood forlocal
communities and
butterflyeducation to
localschools .We have
created9suchhabitatsin
Maharashtra and
Karnataka.We hopeto
expandmore.
 An elevator speech should be no more than 3-5 sentences in
length.
 An elevator pitch is designed to just get a conversation started.
 The five C’s of an elevator pitch:
 Concise
 Clear
 Compelling
 Credible
 Conversational
Who are you?
What are you passionate about?
What you do?
Why you do what you do?
How you create an impact?
What resources you use to creat
that impact?
Don’t work alone
Look for partners
Look for
collaborators
Have professional
affiliations
Who is your team?
Know your figures
Be at ease with
numbers
Be ready with
figures for scaling
up or scaling down
LadybirdEnvironmental
Consultingisasocialenterprise
thatestablishesbutterfly
gardensforschoolsand
collegeswhicharesponsored
bycorporatesunderCSR.This
notonlybenefitspollinatorsbut
also enhancesenvironment
educationamongschools.We
havecreated4suchgardensin
Maharashtra .Additionallyit
fulfilsUN’sSustainable
Developmentgoals.Wehope
toexpandmore.Eachbutterfly
gardencostRs.2lakhwithone
yearmaintenance.
Who are you? What you do?What
you offer? How is it unique? How is
beneficial? How effective is it? How
much does it costs?
Be honest
Be reasonable
Be empathetic
Be flexible
Be genuine
Happy Pitching
Thank you
CONTACT
Dr.V. Shubhalaxmi
9820165525
shubha@ladybirdconsulting.co.in
shubha@inaturewatch.org
www.ladybirdconsulting.co.in
www.inaturewatch.org
www.birdwingpublishers.com

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How to make a winning pitch