The document provides information about the Certified Merchandiser certification from Vskills, including what it assesses, benefits of obtaining the certification, who would benefit from it, test details and structure, companies that hire merchandisers, and sample questions. The certification tests candidates on various areas of merchandising like fashion, visual merchandising, design, color theory, consumer behavior, and more. Earning the certification can help ones career and finding employment in merchandising roles.

1. Certified Merchandiser
VS-1171

2. Certified Merchandiser
www.vskills.in
CCCCertifiedertifiedertifiedertified MerchandiserMerchandiserMerchandiserMerchandiser
Certification CodeCertification CodeCertification CodeCertification Code VSVSVSVS----1171117111711171
Vskills certification for Merchandiser assesses the candidate as per the company’s need for
merchandising of their products in retail stores. The certification tests the candidates on
various areas in includes fashion merchandising, visual merchandising, design principles,
color theory, consumer behavior, pricing, packaging, market segmentation, distribution,
vendor management, import and export.
Why should one take this certiWhy should one take this certiWhy should one take this certiWhy should one take this certification?fication?fication?fication?
This Course is intended for professionals and graduates wanting to excel in their chosen
areas. It is also well suited for those who are already working and would like to take
certification for further career progression.
Earning Vskills Merchandiser Certification can help candidate differentiate in today's
competitive job market, broaden their employment opportunities by displaying their
advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?Who will benefit from taking this certification?
Job seekers looking to find employment in merchandising or retail departments of various
companies, students generally wanting to improve their skill set and make their CV
stronger and existing employees looking for a better role can prove their employers the
value of their skills through this certification.
Test DetailsTest DetailsTest DetailsTest Details
• Duration:Duration:Duration:Duration: 60 minutes
• No. of questions:No. of questions:No. of questions:No. of questions: 50
• Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%)
There is no negative marking in this module.
Fee StructureFee StructureFee StructureFee Structure
Rs. 3,500/- (Includes all taxes)
Companies tCompanies tCompanies tCompanies that hire Vskillshat hire Vskillshat hire Vskillshat hire Vskills MerchandiserMerchandiserMerchandiserMerchandiser
Merchandisers are in great demand. Companies specializing in merchandising or retail are
constantly hiring skilled Merchandisers. Various public and private companies also need
merchandisers for their merchandising or retail departments.

3. Certified Merchandiser
www.vskills.in
Table of ContentTable of ContentTable of ContentTable of Contentssss
1.1.1.1. Fashion MerchandisingFashion MerchandisingFashion MerchandisingFashion Merchandising
Introduction
Merchandise Department
2.2.2.2. Fashion BuyerFashion BuyerFashion BuyerFashion Buyer
Qualities of a Successful Buyer
Buyer Rights
Qualities of a Successful Buyer
3.3.3.3. Fashion ForecastingFashion ForecastingFashion ForecastingFashion Forecasting
Forecasting fashion trends
Market Reports
4.4.4.4. VisualVisualVisualVisual MerchandisingMerchandisingMerchandisingMerchandising
History
Window Display
Shelves in the Clothes
Cross-Mix Merchandising
Props
Colour
Lighting
Graphics & Signage
Shop Interior
Senses Seduction
Stocking Basics
Repetition
5.5.5.5. Design Principles and ElementsDesign Principles and ElementsDesign Principles and ElementsDesign Principles and Elements
Design Elements
Principles of Design
6.6.6.6. CoCoCoColor Theorylor Theorylor Theorylor Theory
Historical Background
Color Abstractions
Complementary Colors
Warm vs. cool colors
Achromatic Colors
Tints and shades
Split Primary Colors
Color Harmony
Current Status
Basic Techniques for Creating Color Schemes

4. Certified Merchandiser
www.vskills.in
7.7.7.7. RetailRetailRetailRetail
Types of Retail Outlets
Retail Pricing
Second-Hand Retail
8.8.8.8. Consumer BehaviorConsumer BehaviorConsumer BehaviorConsumer Behavior
Black Box Model
Information search
Evaluation of Alternatives
Purchase Decision
Other Influences
Buyer Decision Processes
9.9.9.9. Packaging and LabellingPackaging and LabellingPackaging and LabellingPackaging and Labelling
Purpose
Packaging Types
Symbols Used
Label
Specialized Labels
Label Stock Types
Label Attachment
10.10.10.10. PricingPricingPricingPricing
Influencing Attributes
Pricing Approach and Strategies
Cost Sheet Analysis
11.11.11.11. Fashion IndustryFashion IndustryFashion IndustryFashion Industry
Fashion
Fashion Industry
Social Media and Fashion Industry
Advertising through Apps
Successful Campaigns
12.12.12.12. Fast FashFast FashFast FashFast Fashionionionion
Category Management
Quick Response Method
Supply Chain, Vendor Relationships and Internal Relationships
Design Lawsuits and Legislation
13.13.13.13. Target MarketTarget MarketTarget MarketTarget Market
Target Markets
The Psychology of Target Marketing
Benefits of Mass Marketing

5. Certified Merchandiser
www.vskills.in
14.14.14.14. Market SegmentationMarket SegmentationMarket SegmentationMarket Segmentation
Criteria for Segmenting
Methods for Segmenting Consumer Markets
Psychographic
Supplier Segmentation
Positioning Strategies
15.15.15.15. Product LifecycleProduct LifecycleProduct LifecycleProduct Lifecycle
Product Management
16.16.16.16. Fashion Reflect LifestyleFashion Reflect LifestyleFashion Reflect LifestyleFashion Reflect Lifestyle
Goals and Change
Types of style
17.17.17.17. DistributionDistributionDistributionDistribution
Physical Distribution, Marketing Logistics, and Supply Chain Management
The Physical Distribution Concept
Supply Chain Management (SCM)
Materials Management
Order Processing
Inventory Management
Production Control and Materials Requirement Planning
Just-in-Time (JIT) Logistics Systems
18.18.18.18. Vendor ManagementVendor ManagementVendor ManagementVendor Management
System of Vendor Evaluation
Parameters for evaluation of Vendors Performance
Social Audit
Total Evaluation
Guidelines for Purchases through Tender and Negotiations
Purchase Review
19.19.19.19. Export and ImportExport and ImportExport and ImportExport and Import
Export
Ways of exporting
Making the export decision
Import
Export Documentation
Incoterms

6. Certified Merchandiser
www.vskills.in
Sample QuestionsSample QuestionsSample QuestionsSample Questions
1.1.1.1. A group of garmentsA group of garmentsA group of garmentsA group of garments designed for a specific seasondesigned for a specific seasondesigned for a specific seasondesigned for a specific season....
A) Classic
B) Collection
C) Buying
D) Apparels
2222.... Prediction of fashion trendPrediction of fashion trendPrediction of fashion trendPrediction of fashion trend ________________________....
A) Fashion forecasting
B) Marketing
C) Advertisement
D) Sale test
3333.... An industry buzz word signiAn industry buzz word signiAn industry buzz word signiAn industry buzz word signifying electronic retailingfying electronic retailingfying electronic retailingfying electronic retailing....
A) C– tailing
B) B– tailing
C) E- tailing
D) Catalog
4444.... Visual presentation of merchandiseVisual presentation of merchandiseVisual presentation of merchandiseVisual presentation of merchandise ----------------------------------------------------------------....
A) Display
B) Presentation
C) Show
D) Event
5555.... The primaThe primaThe primaThe primary colors arery colors arery colors arery colors are....
A) red, green, and blue.
B) blue, purple, and violet.
C) red, yellow, and blue.
D) red, yellow, and orange.
Answers: 1 (B), 2 (A), 3 (C), 4 (A), 5 (C)