1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army
NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Smart Data
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy
Simplify Ease of Use Speed

2. Who We Are >
Chris Lundberg
April Pedersen
Co-Founder, CEO
Co-Founder
Geek with People Skills. I build
Social Entrepreneur addicted to
highly scalable technology that
helping people figure out how to
people actually need to do their
use technology for meaningful
jobs better and scalable
engagement. Leader, organizer,
companies to support them.
marketer, rabble rouser.
We are :
Experienced Tech & Social Entrepreneurs who enjoy major disruption
in industries & helping groups grow and better engage with their audiences.
We're all about the Action.
Together we have :
Founded and ran $9M SaaS CRM and
Communications Platform with 2000
clients and 70 staff.
Founded and ran a nonprofit SaaS to
make technology accessible to small
and mid-sized charities.

3. The Problem >
#1
Data Sources:
Marketing is being transformed due to the
flood of data. Harnessing that power is still a
problem. Aggregating data ACROSS
channels and technologies is hard.
65%
of Organizations say that integrating
multiple data sources is a challenge
TOO many channels,
too many data sources
DATA

4. The Problem >
#2 Good analytics take a LOT of work
> Lack of Human Resources
> 140,000-190,000: Shortage by 2018 of people with
deep analytical skills among US Companies
!
2018 Data Analyst Shortage
> Benefits are tangible, but not always obvious
!
> Lack of good, easy cross-channel modeling tools
#3 Turning insight into action
Once you HAVE good analytics, implementing
and getting to real engagement is hard
> Turn data into something: Relevant, Timely, Contextual, Personal –
A fancy dashboard is insufficient
= 190,000
= 1500
!
> Being an expert in each of these channels is impossible
Tools that do all three of these things well and make it simple do not exist
Source: http://blog.neolane.com/conversational-marketing/big-data/

5. First: The Segmentation Engine
API
Channels
Amazon Redshift
Warehouse
3rd Party
DATA
Prediction
Modeling
Statistics

6. The REAL Problem >
Channel Expertise,
Data Integration,
&
TIME

7. Our Solution - Bots! >

8. Frakture Bots
Programs and scripts
that interact with you,
and expand your team
into an Army

9. Frakture Bots
Channel Bots
Interact with your
existing databases,
CRM, CMS,
spreadsheets, etc.
Chatter Bots
Listens to social
media data, helps
you produce and
distribute messages
Data Bots
Load and manipulate data in
the Segmentation Engine. Run
models, cut segments, resolve
identities, calculate statistics
Worker Bots
Streamlines work for all the
other bots. FTP, GZIP, ZIP, mv,
ssh, scp,etc, etc, etc, etc.

10. Business Intel Squad
Multichannel Dashboards,
Statistics, Visualization

11. Production Squad
Email / Online Ad / Social / Direct Mail Assistants
!
Standardize workflows across systems

12. Integration Squad
Deduplicate and transfer data
between multiple systems

13. Segmentation Squad
Treat customers and members
differently

14. Your Engagement Army
www.frakture.com
info@frakture.com
twitter.com/fraktureinc