The document provides 5 creative social media ideas to enhance events: 1. Use Facebook to create an event page or contest app to generate buzz for an event. 2. Use Twitter to tweet about an event daily leading up to it, organize a tweetup, or host an online Twitter chat as an expert. 3. Use Foursquare to claim a business location and offer specials, or check in to promote product sales and brand attendance at events. 4. Use Instagram to post photos from events using hashtags or email photos to track views from a URL shortener. 5. Use Pinterest to establish a brand account, post product photos on boards organized by category, and find

1. 5 CREATIVE IDEAS TO
ENHANCE YOUR EVENTS
USING SOCIAL MEDIA
January 15, 2012
created for the Winter Fancy Food Show

2. who the heck are you?
 Nicole Ravlin, partner at PMG Public
Relations
 Have advised small companies and large
companies on social media strategy for the
past five years. Some of my campaigns have
even garnered national media attention.
 Have spoken nationally at conventions and
social media industry events on how pr and
social can work together to benefit a brand’s
bottom line.
© pmg public relations 2012

3. the rundown
 In the next 15-minutes we will cover the following
tools:
 Facebook
 Twitter
 FourSquare
 Instagram
 Pinterest
 How should you use them and some compelling
stats.
 Have more questions – stick around at the end,
and we’ll answer them one on one.
© pmg public relations 2012

4. facebook

5. facebook
BY THE NUMBERS:
 [basic] Posting an event in the
More than 800
million active users
status of your page
More than 50% of
our active users log
on to Facebook in
any given day
 [slightly more advanced] Creating
Average user has an event through your page
130 friends
More than 350
million active users
 [advanced – but easy!] Working
currently access
Facebook through
their mobile devices
with a third party app like Wildfire to
On average, more
than 250 million
create a contest to create buzz
photos are uploaded
per day before your event
© pmg public relations 2012

6. twitter

7. twitter
BY THE
NUMBERS:
 [basic] Tweet 3x per day 7x per
over 300
week. Of those – only talk about
million users
your event 1x per day (responses to
100 million
active users others are a-ok to do more)
logging in at
least once a
month and 50
 [for the more established] attend or
million active
users every
organize a tweetup
day
 [advanced Tweep] Host an online
handling over
1.6 billion Twitter chat on something that YOU
search queries
per day are an expert on – aka #tweetchat
© pmg public relations 2012

8. foursquare

9. foursquare
BY THE
NUMBERS
 [basic] Claim your business so you
Around 15
can see who checks in and offer
million users
worldwide specials
Over a billion  [more advanced] Check in to stores
check-ins,
with millions
more every
where your product is sold, events
day that your company attends, etc.
Businesses:
Over 500,000  [you play ball with the big boys] Add
using the
Merchant a follow button to your website
Platform
© pmg public relations 2012

10. instagram

11. instagram
BY THE  [basic] Register on Instagram as a
NUMBERS:
brand.
More than 14
million users  [more advanced] post photos using
Works with #hashtags so people can search
iOS now.
Android is  [they call you ‘sharp shooter’] Send
currently in
development your photos to your email and
Largest
THEN post to social sites – using a
Mobile Social URL shortner so you can track
Network
views.
© pmg public relations 2012

12. pinterest

13. pinterest
BY THE
NUMBERS:
 [basic] Establish your brand account
More than 4.5  [more advanced] post pictures of your
million users
products on boards and organize by
One of the "50
Best Websites
of 2011” by
category
Time Magazine
 [move over Martha!] Find recipes from
used mostly by
women (59%) external sources using your product
between the
ages of 25 and
44. Most users
(blogs, mainstream media, etc) and
are hailing from
the Northwest post to your boards. Like and re-pin
and Southeast
(US) (via Experian people who post your brands – which
Hitwise)
you can find using the search feature.
© pmg public relations 2012

14. thank you