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Musictoday Social Media Presentation

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T
Todd Wickersty

Presentation from the September 16th, 2009 "Social Media in the Music Industry" event.

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[object Object],[object Object],[object Object],[object Object],Musictoday. That’s where the action is, in the direct link between artist and fan. – Bob Lefsetz – July 7 th , 2008 Meanwhile, Warped had its strongest Internet pre-sale ever, up 48%, from 24,000 to over 35,000 this year, Lyman says, attributing the increase to a more coordinated digital marketing effort. – Billboard.com April 30 th , 2009
The Importance of Social Networks in Music Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Importance of Social Networks in Music Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Musictoday’s Facebook App ,[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],Musictoday e-commerce conversion rates by social network -- Twitter grows 12%
Social Networking & Media ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Service on Twitter – An Example
Case Study: Vans Warped Tour 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Musictoday store traffic by social network – Jan-July Musictoday store traffic by social network – August
Official Client Pages ,[object Object]
Official Client Pages ,[object Object],[object Object],[object Object]
Official Client Pages ,[object Object],[object Object],[object Object]
Official Client Pages ,[object Object],[object Object]
Myspace Community Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click on Myspace ,[object Object],[object Object]
Entire Profile Redesign
 
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Founded in October 2005 by Marc Andreessen and Gina Bianchini HQ in Palo Alto, CA Over 145 Employees Over $120 Million in funding Over 32 Million registered users 1 Million new registered users every 13 days The leader in branded social networks online with over 1.4 Million social networks 4500 new social networks created every day About Ning
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Musictoday Social Media Presentation

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  • 22. Ning is a social platform for the world’s interests and passions
  • 23. Founded in October 2005 by Marc Andreessen and Gina Bianchini HQ in Palo Alto, CA Over 145 Employees Over $120 Million in funding Over 32 Million registered users 1 Million new registered users every 13 days The leader in branded social networks online with over 1.4 Million social networks 4500 new social networks created every day About Ning
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  • 28. Ning: LeRoiMoore.com – Fan Generated Content Photos Forum Activity
  • 29. Ning: 3 rd party Apps
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