http://www.ltcsocialmark.com, 888-404-1513, Free Webinar: Make October Amazing! Step-by-Step Lead Gen for Home Care Agencies in OCTOBER 2015. Description Join Us LIVE! (And it's FREE!) Thurs, Oct. 1, 2015 at 3pm Eastern, 2pm Central, 1pm MTN, and 12noon Pacific. **LIVE!** Step-by-Step actions you can take in the month of October to generate more referrals and more leads for your home care business. Don't miss this live webinar! It's everything you need to make October 2015 AWESOME!

1. Marketing Your Home Care
Business in October
W I T H
U S I N G O 2 O M E T H O D S
VALERIE VANBOOVEN RN BSN
Copyright 2015 LTC Expert Publications | 888-404-1513 | LTCSocialMark.com

2. How to Increase Your Viewing
Pleasure.
TURN Everything OFF.
Silence Your Phone, Close the Door and give yourself some
time to learn some new strategies!
Focus.
Stick Around Until the End.
(Giving away something SUPER cool that you can use
TODAY.)

3. My Goal For You
Walk away from this webinar with
motivation and new ideas that will help
you grow you home care business.

4. O2O Marketing =
Offline to Online
Marketing

5. 1. Planning Phase
2. Pre-marketing Phase
3. Live Marketing Phase
4. Post-Marketing Phase
5. Automated Follow Up Phase

6. Planning Phase
What is happening in your
business life in the next 30-60
days?

7. Pre-marketing Phase
Write one or two paragraphs about
each community event and marketing
event that you are participating in. (GET
INVOLVED)

8. Live Marketing Phase
Take notes, take pictures, write down
what happens AT the events you
attend. Ask questions, interview lightly.

9. Post-Marketing Phase
Write up 1-2 paragraphs, thoughts
about each event. Post it to your blog,
your Facebook page, your e-newsletter.

10. Automate Your
Follow Up

11. October = 43Month-long observances
• Breast Cancer Awareness Month (National)
• Chiropractic Health Month (National)
• Dental Hygiene Month (National)
• Disability Employment Awareness Month (National)
• Domestic Violence Awareness Month
• Eye Injury Prevention Month
• Health Literacy Month
• Home Eye Safety Month
• Medical Librarians Month (National)
• Medical Ultrasound Awareness Month
• Patient-Centered Care Awareness Month
• Pharmacists Month (American)
• Physical Therapy Month (National)
• SIDS, Pregnancy and Infant Loss Awareness Month
• Talk About Your Medicines Month
Week-long observances
• 4–10 Fire Prevention Week
• 4–10 Healthcare Supply Chain Week (National)
• 4–10 Mental Illness Awareness Week
• 4–10 Midwifery Week (National)
• 4–10 Nuclear Medicine and Molecular Imaging Week
• 5–11 Healthcare Foodservice Workers Week
• 6–12 Physician Assistants Week
• 11–17 Case Management Week (National)
• 11–17 Central Service Week
• 11–17 Emergency Nurses Week
• 12–17 Dialysis Technician Recognition Week (National)
• 18–24 Healthcare Quality Week (National)
• 18–24 Hospital and Health-System Pharmacy
Week (National)
• 18–24 Infection Prevention Week (International)
• 19–23 Medical Assistants Recognition Week
• 19–23 Nuclear Science Week (National)
• 23–31 Red Ribbon Week (National)
• 25–31 Health Care Facilities and Engineering
Week (National)
• 25–31 Pastoral Care Week
• 25–31 Respiratory Care Week (National)
Recognition days | events
• 9 Depression Screening Day (National)
• 11–14 SHSMD Connections Annual Conference
• 12 Arthritis Day (World)
• 14 Stop America’s Violence Everywhere (SAVE) Today
• 22 Stuttering Awareness Day (International)
• 26 Lock Your Meds Day
• 28 Lung Health Day
• 29 Psoriasis Day (World)

12. October = 122Month-long observances
Adopt A Dog Month Link
Adopt A Shelter Dog Month
AIDS Awareness Month (President Reagan) Link (also
December)
American Cheese Month
American Pharmacists Month Link
Antidepressant Death Awareness Month
Apple Month Link
Bat Appreciation Month
Black Speculative Fiction Month Link
Breast Cancer Awareness Month
Bullying Prevention Month Link
(World) Blindness Awareness Month Link
Caffeine Addiction Recovery Month
Celiac Disease Awareness Month
Celebrating The Bilingual Child Month
Children's Magazine Month
Christmas Seal Campaign (10/1-12/31)
Church Library Month
Church Safety and Security Month
Class Reunion Month Link
Co-op Awareness Month
Corn Month Link
Country Music Month Link
Cut Out Dissection Month
Domestic Violence Awareness Month
Month-long observances
Down Syndrome Awareness Month Link
Dyslexia Awareness Month
Eat Better, Eat Together Month
Emotional Intelligence Awareness Month
Emotional Wellness Month
Employee Ownership Month Link
Energy Management is a Family Affair-Improve Your Home
Month (10/1-3/31/13)
Eye Injury Prevention Month Link (Note: There is also one in
July.)
Fair Trade Month Link
Financial Planning Month Link
Feral Hog Month or Hog Out Month Link
Gay & Lesbian History Month
German-American Heritage Month
Global ADHD Awareness Month Link
Global Diversity Awareness Month
Go Hog Wild - Eat Country Ham
Halloween Safety Month
Head Start Awareness Month Link
Health Literacy Month
Home Eye Safety Month
Italian-American Heritage Month Link
International Augmentative & Alternative Communication
(AAC) Awareness Month
International Starman Month
International Strategic Planning Month
International Walk To School Month Link
Month-long observances
Intergeneration Month
Learn To Bowl Month Link
LGBT History Month Link
Long Term Care Planning Month
Month of Free Thought
National AIDS Awareness Month Link
National Animal Safety and Protection Month
National Arts & Humanities Month
National Audiology Awareness Month
National Bake and Decorate Month
National Bullying Prevention Awareness Month
National Caramel Month Link
National Chili Month
National Chiropractic Health Month
National Cookbook Month
National Crime Prevention Month
National Critical Illness Awareness Month
National Cyber Security Awareness Month Link
National Dental Hygiene Month
National Disability Employment Awareness Month Link
National Depression Education & Awareness Month
National Disability Employment Awareness Month
National Domestic Violence Awareness Month
National Down Syndrome Month
National Ergonomics Month Link
National Family Sexuality Education Month - Let's
Talk! Link
National Field Trip Month

13. October = 122Month-long observances
National "Gain The Inside Advantage" Month
National Go On A Field Trip Month
National Kitchen & Bath Month Link
National Liver Awareness Month
National Medical Librarian Month
National Medicine Abuse Awareness Month Link
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Poppin' Month
National Pork Month Link
National Protect Your Hearing Month Link
National Pregnancy and Infant Loss Awareness
Month Link
National Reading Group Month
National Roller Skating Month
National RSV Awareness Month Link
National Sarcastic Awareness Month
National Seafood Month Link
National Spina Bifida Awareness Month
National Stamp Collecting Month
National Stop Bullying Month
National Substance Abuse Prevention Month Link
National Toilet Tank Repair Month Link
National Window Covering Safety Month Link
National Work and Family Month
National Sudden Infant Death Syndrome Awareness
Month
Organize Your Medical Information Month
Month-long observances
Photographer Appreciation Month
Pizza Month Link Link
Polish American Heritage Month
Positive Attitude Month
Raptor Month
Rett Syndrome Awareness Month
Right Brainers Rule! Month
Sausage Month Link
Self-Promotion Month
Spinach Lovers Month
Squirrel Awareness Month Link (Different Than Squirrel
Appreciation Day in January)
Tackling Hunger Month Link Link
(Campbell Soup & 2nd Harvest. Not the same as Hunger Month
in September)
Talk About Prescriptions Month
Vegetarian Month
Wishbones for Pets Month (10/15 - 11/30)
Women Walking In Their Own Shoes Month
Workplace Politics Awareness Month
World Menopause Month

14. October Weekly
Week-long observances
*Trichotillomania, Skin Picking & Related BFRB
Awareness Week: 1-5 Link
*National Walk Your Dog Week: 1-7 Link
*Universal Children's Week: 1-7
National Storytelling Weekend: 2-4 (1st Full Weekend)
Old-time Fiddler Days: 2-3: (1st Full Weekend)
Albuquerque International Balloon Fiesta: 3-11 Link
*No Salt Week: 3-10
4-H Week: 4-10 Link
Death Penalty Focus Week: 4-10 (Always has 10th in it)
Emergency Nurses Week: 4-10 (1st Full Week) Link
Fire Prevention Week: 4-10
International Post Card Week: 4-10 Link
Great Books Week:4-10 (1st Full Week)
Mental Illness Awareness Week: 4-10 (1st Full Week)
Mystery Series Week: 4-10 (1st Full Week)
National Carry A Tune Week: 4-10 (Always had 7th in it)
National Metric Week: 4-10 (Always has 10th in it)
National Midwifery Week: 4-10 (1st Full Week) Link
National Work From Home Week:4-10 (1st Full Week)
Nuclear Medicine and Molecular Imaging Week :4-
10 (1st Full Week)
*World Space Week: 4-10 Link
Customer Service Week: 5-9 (1st Week) Link
Drive Safely Work Week: 5-11 Link
Financial Planning Week: 5-11 (1st Mon-Sun Week)
Kids' Goal Setting Week: 5-9 (First Week)
National Health Care Food Service Week: 5-11 Link
Week-long observances
National Heimlich Heroes Week: 5-9 (First Full M-F Week)
National Metric Week: 5-11 (Week always has 10th in it.)
Spinning & Weaving Week: 5-11 Link
*National Physicians Assistant Week: 6-12
World Dairy Expo: 6-11 (First Tues. - Sunday)
*Take Your Medicine Americans Week: 10-16
Earth Science Week: 11-17 Link (Always 2nd Full Week)
Emergency Nurses Week: 11-17 (Always has 14th In It)
Getting The World To Beat A Path To Your Door Week: 11-17
Mediation Week: 11-17 Link (Third Week)
National Chestnut Week: 11-17 (2nd Full Week)
National Food Bank Week: 11-17 (Week Always Has 16th in it,
World Food Day)
Veterinary Technicians Week: 11-17 (2nd Week) Link
*Bone and Joint Health National Awareness Week: 12-20 Link
National School Lunch Week: 12-16 (Starts on 2nd Monday)
World Rainforest Week: 12-18 Link
National Nuclear Science Week: 14-23 (Third Full Week)
National School Bus Safety Week: 14-23 (Third Full Week)
*Food & Drug Interactions and Awareness Week: 17-24
Bullying Bystanders Unite Week: 18-24 (Third Full Week)
Freedom From Bullies Week: 18-24 (Third Full Week)
International Infection Prevention Week: 18-24 Link
National Character Counts Week: 18-24 (Third Full Week)
National Business Women's Week: 18-24 (Third Full
Week) Link
National Chemistry Week:18-24 (Third Full Week)
National Collegiate Alcohol Awareness Week: 18-24 Link
Week-long observances
National Forest Products Week: 18-24 (Starts Third Sunday)
National Friends of Libraries Week:18-24 (Third Full Week)
National Hospital and Health-System Pharmacy Week: 18-
24 Link
National Save For Retirement Week: 18-24 Link (Third Full
Week)
National Teen Drivers Safety Week: 18-24 Link (Third Full Week)
Teen Read Week: 18-24
Asexuality Week: 19-25 Link
Choose To Be G.R.E.A.T. Week: 19-23 Link
Freedom of Speech Week: 19-25 Link (Third Full Week)
Medical Assistants Recognition Week: 19-23 (Third Full
Week) Link
National Health Education Week: 19-23 Link
YWCA Week Without Violence: 19-23 Link (3rd Week)
*Disarmament Week: 24-30
*Prescription Errors Education & Awareness Week: 24-31
*World Origami Days: 24-11/11
National Lead Poisoning Prevention Week: 25-31 Link (Last
Full Week)
National Massage Therapy Week: 25-31 Link (Last Full Week)
National Respiratory Care Week: 25-31 Link (Last full week)
Pastoral Care Week: 25-31 Link (Last Full Week)
Give Wildlife a Brake! Week: 25-31 Link
(Last Week. We lose daylight and need to be more alert for animals
while driving.)
*International Magic Week: 25-31
Kids Care Week: 25-31 (Always Includes 10/27 Make A
Difference Day)
Red Ribbon Week: 23-31 Link (Last Week)
International Dyslexia Association Reading Week: 28-31

15. October Daily
*CD Player Day: 1
*Fire Pup Day: 1
*International Day of Older Persons: 1
*International Music Day: 1 Link
*Model T Day: 1
*National Book It! Day: 1
*National Lace Day: 1 Link
*World Vegetarian Day: 1
*National Walk Your Dog Day: 1 Link
*Guardian Angels Day: 2
*International Day of Non-violence: 2
*National Custodial Workers Day: 2
*Phileas Fogg's Wager Day: 2
*World Farm Animals Day: 2
Lee's National Denim Day: 2 (First Friday)
National Diversity Day: 2 (First Friday)
World Smile Day: 2 (First Friday) Link
Cephalopod Awareness Day: 3 (First Saturday)
Inter-American Water Day: 3 (First Saturday) Link
World Card Making Day: 3 (First Saturday)
*Blessing of The Animals Day (aka Blessing of the Pets
Day, World Pet Day): 4 Link
*Improve Your Office Day: 4
*Kanelbullens Dag (Cinnamon Roll Day): 4 Link
*National Taco Day: 4 Link
*National Ship in A Bottle Day: 4
*Ten-Four Day: 4
*Vodka Day: 4 Link
*World Animal Day: 4 Link
International Blessings of The Fishing Fleet Day:
4 (South Africa) (First Sunday)
(Note: US Fishing villages do this on different dates.)
Change A Light Day: 4 Link (First Sunday)
Country Inn Bed & Breakfast Day: 4 (First Sunday)
Intergeneration Day: 4 (First Sunday)
International African Diaspora Day: 4 (First Sunday)
World Communion Day: 4 (First Sunday)
Child Health Day: 5 (First Monday)
Day of Unity: 5 (First Monday) Link
*International Day of No Prostitution: 5 Link
Techie's Day: 5 Link (Always 1st Monday)
World Day of Architecture: 5 Link (First Monday)
World Day of Bullying Prevention / Blue Shirt Day: 5 (First
Monday)
World Habitat Day: 5 (First Monday)
*World Teachers Day: 5 Link
*Ecological Debt Day: 6 Link
*Jackie Mayer Rehab Day: 6
*Mad Hatter Day: 6 Link
*American Libaries Day: 6
*National German-American Day: 6
Simchat Torah: 6
Balloons Around The World Day: 7 (First Wednesday)
Emergency Nurses Day: 7 (Wednesday of First Full Week) Link
National Kale Day: 7 Link (First Wednesday)
Pet Obesity Awareness Day: 7 Link (First Wednesday)
Walk To School Day: 7 Link
*You Matter To Me Day: 7 Link
*Alvin C. York Day: 8
National Depression Screening Day: 8 Link (2nd Thursday)
*National Pierogy Day: 8
*World Octopus Day: 8 Link
World Sight Day: 8 Link (2nd Thursday)
*Leif Erikson Day: 9
*National Chess Day: 9 Link (See also 13th)
*National Pro-Life Cupcake Day: 9 Link
World Egg Day:9 Link (2nd Friday)
* World Post Day: 9
*International Day for Natural Disaster Reduction: 10
*International Newspaper Carrier Day: 10
*International Stage Mangement Day: 10 Link
National Costume Swap Day: 10 Link (2nd Saturday)
National Family Bowling Day (or Kids Bowl Free Day):
10 Link
*National Handbag Day: 10
* Naval Academy Day: 10
Universal Music Day: 10 (2nd Saturday)
*World Day Against The Death Penalty: 10 Link (2nd Friday)
*World Homeless Day: 10 Link
*World Mental Health Day: 10
*World Porridge Day: 10 Link
Clergy Appreciation Day (or Pastor Appreciation Day or
Ministry Appreciation Day) : 11
(No official sponsor. Always 2nd Sunday)
*General Pulaski Memorial Day: 11 (President) Link (Note:
See also March 7)
*International Day of The Girl: 11 Link
*National Coming Out Day: 11
*National Food Truck Day: 11 Link
*Southern Food Heritage Day: 11
Columbus Day LINK Link
*Day of the Six Billion: 12 Link
*Free Thought Day: 12
*International Day for Disaster Reduction: 12
National Kick Butt Day: 12 Link (Second Monday)
Native American Day: 12 (Second Monday)
*Spanish Language Day: 12 Link
World Arthritis Day: 12 Link
*English Language Day: 13 Link
*International African Penguin Awareness Day: 13 Link
*International Day for Failure: 13 Link
International Moment of Frustration Scream Day: 13
*Metastatic Breast Cancer Awareness Day: 13 Link
*National Chess Day: 13 Link (See also 9th)
National Face Your Fears Day: 13 (2nd Tuesday)
* Navy Birthday: 13
*Silly Sayings Day: 13
*Be Bald and Be Free Day: 14

16. October Daily
National Bring Your Teddy Bear To Work & School Day:
14 (2nd Wednesday)
International Top Spinning Day: 14 (2nd Wednesday)
Islamic New Year: 14
National Fossil Day: 14 Link (On Wednesday of the 2nd
Full Week)
National Take Your Parents To Lunch Day: 14 (3rd
Wednesday or whenever it's convenient.)
S.A.V.E. (Stop America's Violence Everywhere):
14 Link (2nd Wednesday)
Stop Bullying Day: 14 (2nd Wednesday)
*Spider-Man Day: 14 Link (See also Aug. 1)
*World Standards Day: 14 Link
Conflict Resolution Day: 15 Link (3rd Thursday)
Get to Know Your Customers Day: 15 ( January 15, April
16, July 16 and October 15)
Get Smart About Credit Day: 15 (3rd Thursday)
*Global Handwashing Day: 15 Link
International Credit Union Day: 15 (3rd Thursday)
*International Day of Rural Women: 15
*I Love Lucy Day: 15
*National Cake Decorating Day: 15
* National Grouch Day: 15
*National Latino AIDS Awareness Day: 15 Link
*National Pregnancy and Infant Loss Awareness Day:
15 Link
* White Cane Safety Day: 15
Alternative Fuel Day: 16 Link
Black Poetry Day: 16 Link (3rd Friday)
*Boss's Day (or National Boss's Day) : 16 Link
(Annually Oct. 16. Unless if falls on a weekend. Then it's the
closest workday.
*National Feral Cat Day: 16 Link
Spirit Day: 15 Link (3rd Thursday)
*Department Store Day: 16
*Dictionary Day: 16 (Noah Webster's Birthday. Different
than one in April)
Mammography Day: 16 (3rd Friday)
*World Food Day: 16
World Student Day: 16 Link
Bridge Day: 17 Link (3rd Saturday)
*International Day for the Eradication of Poverty: 17
*Mulligan Day: 17
*National Pasta Day: 17 Link
*Wear Something Gaudy Day: 17 Link
Sweetest Day: 17 (3rd Saturday)
*Hard Boiled Guy/Girl Day: 18 Link
*National Chocolate Cupcake Day: 18 Link
*World Menopause Day: 18
National Sunday School Teacher Appreciation Day: 18 (3rd
Sunday)
World Toy Camera Day: 18 Link (Third Sunday)
*Evaluate Your Life Day: 19
National Clean Your Virtual Desktop Day: 19 (3rd Monday)
*Birth of the Bab: 20
*Miss American Rose Day: 20
*Celebration of The Mind Day: 21 Link
Unity Day: 21 Link
Hagfish Day: 21 Link (3rd Wednesday)
Information Overload Day: 21 Link (3rd Wednesday)
*Global Iodine Deficiency Disorder (IDD) Prevention Day: 21
Medical Assistants Recognition Day: 21 Link (Wednesday of
Third Full Week)
Pro-Life Day of Silent Solidarity: 21 Link (3rd Tuesday)
*Reptile Awareness Day: 21 Link
Support Your Local Chamber of Commerce: 21 (3rd
Wednesday)
*Caps Locks Day: 22 Verification Link removed due to profanity
*International Stuttering Awareness Day: 22
*National Nut Day: 22 Link
*Smart is Cool Day: 22
Ashura: 23
*IPod Day: 23
*National Mole Day: 23 Link
National Pharmacy Buyer Day: 23 (Friday of Third Full Week)
*National Pharmacy Technician Day: 23 Link
*Swallows Depart from San Juan Capistrano Day: 23
*TV Talk Show Host Day: 23 (Always on Johnny Carson's
birthday)
*Food Day: 24 Link
Make A Difference Day: 24 (Last Saturday)
Pit Bull Awareness Day: 24 Link
* United Nations Day: 24
*World Development Information Day: 24
*Chucky, The Notorious Killer Doll Day: 25 Link
*International Artists Day: 25 Link
*Sourest Day: 25
*World Pasta Day: 25 Link
Mother-in-Law Day: 25 (Always 4th Sunday)
Xterra World Championships: 25
*Howl at The Moon Night: 26 Link
Lung Health Day: 26 Link (Monday of Respiratory Care
Week.)
*Mule Day: 26 (Historical, not celebration.)
Honors the importation of the first Spanish Jacks to the US
which were a gift from King Charles III of Spain delivered
October 26, 1785 in Boston.
George Washington then began breeding them in the US. For
the celebration, go to March 31 or Columbia, TN )

17. October Daily
Visit A Cemetery Day: 26 (Last Sunday)
*Cranky Co-workers Day: 27
*Navy Day: 27
*World Day for Audiovisual Heritage: 27 Link
*National Chocolate Day: 28 Link
*St. Jude's Day: 28
*Internet Day: 29 Link
*National Cat Day: 29 Link
*World Psoriasis Day: 29 Link
*Checklist Day: 30
*Create A Great Funeral Day: 30 Link
*Devil's Night or Mischief Night: 30
Frankenstein Friday: 30 (Last Friday)
*Haunted Refrigerator Night: 30
International Bandanna Day: 30 Link (Last Friday)
National Breadstix (Bread Sticks) Day: 30 (Last Friday)
*National Candy Corn Day: 30 Link
*Beggars' Night: 31
*Books For Treats Day: 31
*Day of the Seven Billion: 31 Link
*Girl Scout Founder's Day: 31 Link
* Halloween or All Hallows Eve: 31
*National Caramel Apple Day: 31 Link
National Forgiveness Day: 31 (Last Saturday)
*National Knock-Knock Jokes Day: 31
*National Magic Day: 31
*National UNICEF Day: 31
*Samhain: 31 Link

18. Pick 5
01

19. Prepare a Leave-Behind Item
02

20. Attach Your Business Card
And a cute note.
03

21. Look at Your Calendar
04

22. Write Down Visit Dates
05

23. Note Events and Fun
Drop-Off Dates
06

24. Take Pictures of Everything /
Get Email Addresses
and Names
07

25. Write Up Some Fun Blurbs
About Your Visits
Include Photos
08

26. Post Them to Your BLOG
09

27. Make Sure They
Hit Social Media
10

28. BE UNFORGETTABLE.
Just Sayin’

29. REPEAT OFTEN

31. • Need Local SEO by town/city
• Need Continuous Original Local Content
• Need Offsite Publishing
• Need Local Blog with feed
• Need Local Social Media
• Need Local Newsletter
• Need Reputation Management
“Must Haves”:

32. • Professional image
• Lead capture designed
• Local Search Optimized
• Mobile responsive
• Clear calls-to-action
• Integrated Content Distribution
• Tracked Phone line
Your Web site

33. Your SEO Keyword Plan
Cities and Towns
Keyword Houston
The Woodlands
TX Cypress TX Spring TX Katy TX
home care
home care
Houston
home care The
Woodlands TX
home care
Cypress TX
home care
Spring TX
home care Katy
TX
in home care
in home care
Houston
in home care The
Woodlands TX
in home care
Cypress TX
in home care
Spring TX
in home care
Katy TX
caregiver
caregiver
Houston
caregiver The
Woodlands TX
caregiver
Cypress TX
caregiver
Spring TX
caregiver Katy
TX
homecare
homecare
Houston
homecare The
Woodlands TX
homecare
Cypress TX
homecare
Spring TX
homecare Katy
TX
home health care
home health
care Houston
home health care
The Woodlands TX
home health care
Cypress TX
home health
care Spring
TX
home health
care Katy TX
elder care
elder care
Houston
elder care The
Woodlands TX
elder care
Cypress TX
elder care
Spring TX
elder care Katy
TX
caregivers
caregivers
Houston
caregivers The
Woodlands TX
caregivers
Cypress TX
caregivers
Spring TX
caregivers Katy
TX
senior care
senior care
Houston
senior care The
Woodlands TX
senior care
Cypress TX
senior care
Spring TX
senior care Katy
TX
care home
care home
Houston care TX
care home
Cypress TX
care home
Spring TX
care home Katy
TX
care agencies
care
agencies
Houston
care agencies The
Woodlands TX
care agencies
Cypress TX
care agencies
Spring TX
care agencies
Katy TX
home healthcare
home
healthcare
Houston
home healthcare
The Woodlands TX
home healthcare
Cypress TX
home
healthcare
Spring TX
home healthcare
Katy TX
home care
services
home care
services
Houston
home care services
The Woodlands TX
home care
services Cypress
TX
home care
services
Spring TX
home care
services Katy TX
Example of a keyword plan
• Prioritized by Geography
• Prioritized by keyword phrase
• Used to SEO Core Web site
• Used to guide weekly blogging

34. Continuous Content Publishing
• Blog post minimum of once per week
• 100% unique content
• Minimum 400-500 words.
• Optimize for top keyword priorities and as well as
many lower volume keywords
• Feed blog posts to social media and monthly e-
newsletter
• Publish Local Company News: People, events and
celebrations
• Publish Articles with your Key Referral Partners

35. Engage Thru Social Media
• Facebook – Community Outreach
• LinkedIn – Professional Outreach
• Feed content from your blog
• Boost important posts
• Invite everyone on your email list to like your
page
• Facebook paid ads to build “likes”
• Publish testimonials

36. Build the best email list in your territory
• Prospects
• Potential referral partners
• Clients
Publish quality info Regularly
• Engaging articles
• Company news and events
• Employee celebrations
• Testimonials/Client stories
• Co publish with referral partners
Keep top of Mind
Build Engagement
Automated Monthly e-newsletter
Feed from your Blog

37. Authority Offsite
publishing and back
linking
• Build authority thru publishing
on other sites
• Valuable inbound links for
SEO
• Use articles as leave behinds
and follow ups

38. Build Trust With Reputation
Management
SeniorServiceReviews.com
by
LTC Expert Publications
• High volume of positive testimonials
• Eliminate negative reviews
• Searchable In your key towns
• 3rd party site for credibility
• Distributed to Facebook
• Format accepted by Google
• Distribute to prospects

39. Blog Articles
For SEO +
CompanyNews
Caregiver stress
E-Newsletter
Google +
LinkedIn
FaceBook
Live in
Care
Veterans
Safety in the
Home
Readmissions
Rates
Alzheimer’s
Senior Service
Reviews
Twitter
Web Site Blog
Reputation Management
LTCEP
Authority Articles
Social Media
Local Newsletter
Inbound Links

40. SEO Management
 Keyword plan for your local territory
 Tracked phone Line(s)
 Social media publishing reports
 Monthly performance reports
 Active SEO Management
 SEO Performance Consultations

41. Program Type A B
Service Provided Below
On your
Web site
LTCEP Builds
Web site
Supports Referral
Marketing & SEO
Supports Referral
Marketing & SEO
New WordPress Web site - Development and
Maintenance
N/A

Social Media Account Set up - FB, LI, Twitter, Google +  
Keyword Plan - localized onsite page SEO  
Google Place Optimization (1 office)  
Original Article blogging 1/week  
Publish Company News 4/month  
Monthly Local e- newsletter  
Authority Article Publishing - 6 Initial & 1/mo on 6
LTCEP sites
 
Reputation Management Senior Service Reviews  
SEO Management -Full Analytics and Keyword
Reporting
 
Set up Fees - One time only $995 $2895
Monthly Fee - Six month minimum agreement $495/mo $600/mo

42. Special OfferENDS OCT 5, 2015
$495 $795
1 Year Commitment
You do not need a website.
1 Year Commitment
You DO need a website
www.LTCSocialMark.com/oct15

43. BONUS
5 Powerpoint
Presentations that you
can use in dozens of
ways, and a full guide to
show you WHERE and
HOW to use them as
marketing materials.

44. Special OfferENDS OCT 5, 2015
$495 $795
1 Year Commitment
You do not need a website.
1 Year Commitment
You DO need a website
www.LTCSocialMark.com/oct15