1) Shiseido is a Japanese cosmetics company founded in 1872 and headquartered in Tokyo. It has expanded globally through acquisitions like US-based Bare Escentuals. 2) The company generates over $6.9 billion in annual revenue from skincare, makeup, fragrance, and hair care products sold under brands like Elixir Superieur, Benefique, and Anessa. 3) Shiseido competes globally with cosmetics industry leaders like L'Oreal Paris, Estee Lauder, Procter & Gamble, and Unilever.

1. RASHMI VYAS SHISEIDO COSMETICS

3. 1872

4. TOKYO, JAPAN

7. NET INCOME : 360.3M$

9. Opening of 600 outlets upto 2010

10. Cosmetic users expected to reach 100 M by 2010 & 200 M by 2015

11. Market sale in 2007 was 90 B YEN

12. There will be 700 hairsaloonsupto 2010 in SHANGHAI & BEIJING

14. GLOBAL MARKET SHARE- GBP245 1) ALBERTO AMWAY AVON BEIRSDORF CHURCH & DWIGHT CLARINS SA COLGATE PALMOLI VE COTY 9) ELIZABETH ARDEN ESTEE LAUDER GLAXOSMITH KALINE HENKEL JOHNSON & JONHSON LOREAL GROUPS KALINA CONCERN KAO LION CORP LVMH MARY KAY NU SVIN ENTERPRISE PROCTER & GAMBLE P2 CUSSON SHISEIDO REVLON SARA LEE UNILEVER

15. TYPES OF BRANDS SKIN CARE MAKE UP HAIR CARE WOMEN’S FRAGNANCES MEN’S FRAGNANCES

16. SKIN CARE ANNESA – CLEASNER & DAY CRE BENEFIANCE – BODY CARE & CLEASNER, DAY CARE , EYE CARE, NIGHT CARE BIO PERFOMANCE – CLEASNER, EYE CARE, NIGHT CARE SHISHEDO BODY CREATOR – BODY CARE, CLEASNER/ CONCENTRATE CLEASNER PURNESS CLEASNER, DAY CARE, NIGHT CARE

17. SKIN CARE CONT. REVITAL – CLEASNER, DAY CRE, NIGHT CARE SUN CARE – BODY, FACE UV WHITE CLEASNER WHITE LUCENSE WHITESS

18. HAIR CARE COLOUR PROTECTION STRENGTHENING CONDITIONER VOLUMIZING THICKENING SHAMPOO TRUMINT LIGHT DAILY CONDITIONER TRUE CURIS CURL ENHANCING SHAMPOO STYLE MEDIUM HOLD GEL SHINE ENHANCING SHAMPOO& CONDITIONER

19. HAIR CARE CONT. RECOVERY INTENSE TREATMENT PURE CURL PEP ACTIVATING TONIC MOISTURE HYDRATING SHAMPOO

20. WOMEN’S FRAGNANCE X 1000 1872 2000 FLEURS 5th AVENUE 360 RED 360 WHITE 24K

21. MEN’S SKIN CARE CLEASNER EYE CARE DAY CARE NIGHT CARE

22. MEN’S FRAGNANCE M X 1872 ZEN 51.3N 4711 ORIGINAL 7 ELEMENTS

23. MAJOR BRANDS OF SHISEIDO ELIXIR SUPERIUR – skin care product for women AQUA LABEL – skin care & toiletry products for daily use UNO – skin care products for men CLE DE PEAU BEAUTE – make up, skin & body care BENEFIQUE – skin care ANESSA - suncare

24. Current products launch FUTURE SOLUTION BIO PERFOMANCE – eye cream BENEFIANCE – for mature & dry skin care WHITE LUCENT- UV white suncare HYDRATING VITAL PERFECTION – skin care for 20-50 yr women PURENESS – oil control line

25. Current products launch cont. SUNCARE – sun protection lotion of SPF 16-60 SHISEIDO MEN – shaving cream, face wash, after shave lotion, mosturisers, anti-wrinkle cream, eye products, self tanners MAKE UP –Maquillage, Benefique & Aupress Lip products, eye shadows, eye liner, pencils, mascara, fluid compact foundations, concealers & powder blush

79. Mission

80. Shisheido code

82. VISION

85. TOP 5 GLOBAL COMPETITORS SHISHEIDO COSMETICS

86. LOREAL PARIS MAIN BRANDS – GARNIER MAYBELLINE LOREAL PROFESSIONEL GIORGIO ARMANI

92. ESTEE LAUDER AMERICAN BEAUTY CLINIQUE ANEDA DONNA KARAN TOMMY HILFIGER

98. Proacter & gamble PANTENE HEAD & SHOULDERS OLAY REJOICE GUCCI PUMA

103. UNILEVER AXE SUNSILK LUX PONDS DOVE VASELINE IMPULSE

107. DISTRIBUTION IN INDIA STRAWBERRY.NET ONLINE SHOPPING DISCOUNT 10% OFF SHIPPING CHARGES

109. THANK YOU