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UX
4th June 2011        Yoshinori Wakizaka
✤
                 UX

      ✤
          2011

          ✤




          ✤




          ✤



4th June 2011         Yoshinori Wakizaka
✤
Introduction

                      Yoshinori Wakizaka
        Facebook yoshinori wakizaka
      Twitter @wackiesrock

                        →IT


      role
                UX→                   for

4th June 2011                               Yoshinori Wakizaka
2000

      ✤




4th June 2011          Yoshinori Wakizaka
Internet
                                     Web

                                       Access
                Messaging




                            Sync                Sync

4th June 2011                                          Yoshinori Wakizaka
2010




4th June 2011   Yoshinori Wakizaka
✤


          ✤



          ✤




4th June 2011   Yoshinori Wakizaka
Internet
                  Search, Share, SNS, Storage


                Access          Access          Access




                     Sync                Sync

4th June 2011                                     Yoshinori Wakizaka
✤
                                         PC   Intel+MS
          ✤
                CPU        MW     PC
          ✤




                      PC         PC           PC               PC



                      OS         OS                  Windows

                                 CPU           CPU             CPU




                  Vendor        Vendor                Intel

4th June 2011                                                  Yoshinori Wakizaka
I/F
4th June 2011   Yoshinori Wakizaka
UX
                PC


                TV




4th June 2011             Yoshinori Wakizaka
More users will connect to the Internet over mobile devices than desktop PCs




                           http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/




4th June 2011                                                                                                  Yoshinori Wakizaka
4th June 2011   Yoshinori Wakizaka
4th June 2011   Yoshinori Wakizaka
G Wifi
http://www2.parc.com/csl/members/weiser/




4th June 2011                                    Yoshinori Wakizaka
3 basic form for ubiquitous computing

      ✤
          Tab: wearable centimetre sized devices.
      ✤
          Pad: hand-held decimetre-sized devices.
      ✤
          Boards: metre sized interactive display devices.
            Topic                     Statement                                     Purpose

                      Inch-scale computers, embedded into the       Identification/tracking and computer
                Tab
                      everyday world, limited display capabilities. management (applications/memory).

                      Foot-scale computers, moderate display,
                                                                   “Leave-behind” devices, used anywhere
                Pad   basic input techniques, advanced
                                                                   (scrap-paper computers).
                      communication techs (100 dev/room).

                      Yard-scale computers, abundant display,      Discussion area, storage mechanism
            Board
                      basic input techniques (“chalk-stylus”) .    (downloadable pad-shelf).

4th June 2011                                                                                        Yoshinori Wakizaka
4th June 2011   Yoshinori Wakizaka
Current status


      ✤
          Tab
      ✤
          Pad               PC

      ✤
          Boards            TV




                       IT

4th June 2011                    Yoshinori Wakizaka
Big brother is watching you
      ✤




                http://www.flickr.com/photos/timrich26/3048134488/

4th June 2011                                                       Yoshinori Wakizaka
Extending the platform beyond mobile to other appliances



4th June 2011                                                     Yoshinori Wakizaka
OS
      ✤
          OS


                App   App   App   App   App      App




                                        TV
4th June 2011                                 Yoshinori Wakizaka
✤
                ×     ×OS


Service                      Ser



Browser         App    Browser


      OS        PC          Mobile
4th June 2011                        Yoshinori Wakizaka
✤
                                 /

                             Web               App

                 PC       PC website           RIA

                         Smartphone
            Smartphone                    Smartphone App
                         Optimized site

                Ke-tai    Mobile site       Mobile App

4th June 2011                                        Yoshinori Wakizaka
✤
                  ×




                PC website   Smartphone app

                                              3rd party client
4th June 2011                                   Yoshinori Wakizaka
UX
✤


    ✤



    ✤
        UCD
✤



       ✤




4th June 2011   Yoshinori Wakizaka
✤



      ✤



      ✤



4th June 2011   Yoshinori Wakizaka
✤
                Context of use
      ✤




4th June 2011                    Yoshinori Wakizaka
User
                Segmentation


                    Fact
                               Persona   Scenario
                    Fact


                Observation
                 Interview

4th June 2011                               Yoshinori Wakizaka
User
                                         ’
                Segmentation


                    Fact
                               Persona       Scenario
                    Fact


                Observation
                 Interview               ’

4th June 2011                                   Yoshinori Wakizaka
User        ✤

                Segmentation
                               ✤




                    Fact
                    Fact           Persona              Scenario
                    Fact


                Observation                  Anecdote       Scenario
                 Interview
4th June 2011                                              Yoshinori Wakizaka
10




4th June 2011   Yoshinori Wakizaka
4th June 2011   Yoshinori Wakizaka
✤
                            UX




            1. UI Design   Scenario     2. UX Design


      Break down                      Integration
      >> Designing                    >> Designing
      User Interface.                 User Experience.
4th June 2011                                   Yoshinori Wakizaka
2. UX Design
                1. UI Design


                                                                    Story
          Wire          Interaction
        Framing          Scenario
                                      Scenario

✤



✤
                                                                  Scenario
✤



    4th June 2011                                               Yoshinori Wakizaka
1 UI design

      ✤
                                        Service
                                        Scenario
      ✤


                            Scenario    Scenario          Scenario
          ✤



          ✤
                              Task        Task              Task


          ✤



      ✤
          WF
      ✤
                                       Prototyping
4th June 2011                                      Yoshinori Wakizaka
1 UI design               WF

       ✤




 service         .......
scenario




 activity        ....... iPhone   ○○
scenario
                                                .......




 4th June 2011                              Yoshinori Wakizaka
UX Design

      ✤


          ✤



          ✤
                            UI/UX

                             Story

                Scenario    Scenario


                            Scenario

4th June 2011                          Yoshinori Wakizaka
Design process and approach

                                                         Heuristics

                                           Prototyping      UT

                                           Interaction
                                            scenario        UI

        Fact       Persona       Service

       Survey           Heuristics           Story          UX

      Interview          Interview

     Observation


4th June 2011                                              Yoshinori Wakizaka
UX

      ✤



                                        Story




                UI/UX          UI/UX            UI/UX    UI/UX
                design         design           design   design


                Web            App               Web      App
                      Device                    Device   Device
4th June 2011                                                Yoshinori Wakizaka
✤


                Starbucks Experience Map




                       http://www.littlespringsdesign.com/wp-content/themes/LSD%20theme/images/experiencemap1.pdf
4th June 2011                                                                                                Yoshinori Wakizaka
✤
                : Grow!




                  http://chopicto.visualthinking.jp/archives/558
4th June 2011                                                      Yoshinori Wakizaka
✤

                Flickr User Model, v0.2




                                          http://www.flickr.com/photos/bryce/56404690/in/photostream/

4th June 2011                                                                                          Yoshinori Wakizaka
Visualize user experience (e.g. Concept diagram..)
                                  Story (Whole user experience)


                                    Scenario               Scenario



Visualize interaction (e.g. Experience map)
                     Scenario (Series of tasks)

          Task                    Task              Task
     Ix         Ix     Ix    Ix     Ix   Ix    Ix    Ix    Ix

4th June 2011                                                         Yoshinori Wakizaka
✤


      ✤




      ✤


      ✤


      ✤


      ✤


4th June 2011   Yoshinori Wakizaka
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4th June 2011   Yoshinori Wakizaka

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#4_web_ux_wakizaka

  • 1. UX 4th June 2011 Yoshinori Wakizaka
  • 2. UX ✤ 2011 ✤ ✤ ✤ 4th June 2011 Yoshinori Wakizaka
  • 3.
  • 4. Introduction Yoshinori Wakizaka Facebook yoshinori wakizaka Twitter @wackiesrock →IT role UX→ for 4th June 2011 Yoshinori Wakizaka
  • 5.
  • 6. 2000 ✤ 4th June 2011 Yoshinori Wakizaka
  • 7. Internet Web Access Messaging Sync Sync 4th June 2011 Yoshinori Wakizaka
  • 8. 2010 4th June 2011 Yoshinori Wakizaka
  • 9. ✤ ✤ 4th June 2011 Yoshinori Wakizaka
  • 10. Internet Search, Share, SNS, Storage Access Access Access Sync Sync 4th June 2011 Yoshinori Wakizaka
  • 11. PC Intel+MS ✤ CPU MW PC ✤ PC PC PC PC OS OS Windows CPU CPU CPU Vendor Vendor Intel 4th June 2011 Yoshinori Wakizaka
  • 12. I/F
  • 13. 4th June 2011 Yoshinori Wakizaka
  • 14. UX PC TV 4th June 2011 Yoshinori Wakizaka
  • 15. More users will connect to the Internet over mobile devices than desktop PCs http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/ 4th June 2011 Yoshinori Wakizaka
  • 16. 4th June 2011 Yoshinori Wakizaka
  • 17. 4th June 2011 Yoshinori Wakizaka
  • 20. 3 basic form for ubiquitous computing ✤ Tab: wearable centimetre sized devices. ✤ Pad: hand-held decimetre-sized devices. ✤ Boards: metre sized interactive display devices. Topic Statement Purpose Inch-scale computers, embedded into the Identification/tracking and computer Tab everyday world, limited display capabilities. management (applications/memory). Foot-scale computers, moderate display, “Leave-behind” devices, used anywhere Pad basic input techniques, advanced (scrap-paper computers). communication techs (100 dev/room). Yard-scale computers, abundant display, Discussion area, storage mechanism Board basic input techniques (“chalk-stylus”) . (downloadable pad-shelf). 4th June 2011 Yoshinori Wakizaka
  • 21. 4th June 2011 Yoshinori Wakizaka
  • 22. Current status ✤ Tab ✤ Pad PC ✤ Boards TV IT 4th June 2011 Yoshinori Wakizaka
  • 23.
  • 24. Big brother is watching you ✤ http://www.flickr.com/photos/timrich26/3048134488/ 4th June 2011 Yoshinori Wakizaka
  • 25. Extending the platform beyond mobile to other appliances 4th June 2011 Yoshinori Wakizaka
  • 26. OS ✤ OS App App App App App App TV 4th June 2011 Yoshinori Wakizaka
  • 27. × ×OS Service Ser Browser App Browser OS PC Mobile 4th June 2011 Yoshinori Wakizaka
  • 28. / Web App PC PC website RIA Smartphone Smartphone Smartphone App Optimized site Ke-tai Mobile site Mobile App 4th June 2011 Yoshinori Wakizaka
  • 29. × PC website Smartphone app 3rd party client 4th June 2011 Yoshinori Wakizaka
  • 30. UX
  • 31. ✤ ✤ UCD
  • 32. ✤ 4th June 2011 Yoshinori Wakizaka
  • 33. ✤ ✤ 4th June 2011 Yoshinori Wakizaka
  • 34. Context of use ✤ 4th June 2011 Yoshinori Wakizaka
  • 35. User Segmentation Fact Persona Scenario Fact Observation Interview 4th June 2011 Yoshinori Wakizaka
  • 36. User ’ Segmentation Fact Persona Scenario Fact Observation Interview ’ 4th June 2011 Yoshinori Wakizaka
  • 37. User ✤ Segmentation ✤ Fact Fact Persona Scenario Fact Observation Anecdote Scenario Interview 4th June 2011 Yoshinori Wakizaka
  • 38. 10 4th June 2011 Yoshinori Wakizaka
  • 39. 4th June 2011 Yoshinori Wakizaka
  • 40. UX 1. UI Design Scenario 2. UX Design Break down Integration >> Designing >> Designing User Interface. User Experience. 4th June 2011 Yoshinori Wakizaka
  • 41. 2. UX Design 1. UI Design Story Wire Interaction Framing Scenario Scenario ✤ ✤ Scenario ✤ 4th June 2011 Yoshinori Wakizaka
  • 42. 1 UI design ✤ Service Scenario ✤ Scenario Scenario Scenario ✤ ✤ Task Task Task ✤ ✤ WF ✤ Prototyping 4th June 2011 Yoshinori Wakizaka
  • 43. 1 UI design WF ✤ service ....... scenario activity ....... iPhone ○○ scenario ....... 4th June 2011 Yoshinori Wakizaka
  • 44. UX Design ✤ ✤ ✤ UI/UX Story Scenario Scenario Scenario 4th June 2011 Yoshinori Wakizaka
  • 45. Design process and approach Heuristics Prototyping UT Interaction scenario UI Fact Persona Service Survey Heuristics Story UX Interview Interview Observation 4th June 2011 Yoshinori Wakizaka
  • 46. UX ✤ Story UI/UX UI/UX UI/UX UI/UX design design design design Web App Web App Device Device Device 4th June 2011 Yoshinori Wakizaka
  • 47. Starbucks Experience Map http://www.littlespringsdesign.com/wp-content/themes/LSD%20theme/images/experiencemap1.pdf 4th June 2011 Yoshinori Wakizaka
  • 48. : Grow! http://chopicto.visualthinking.jp/archives/558 4th June 2011 Yoshinori Wakizaka
  • 49. Flickr User Model, v0.2 http://www.flickr.com/photos/bryce/56404690/in/photostream/ 4th June 2011 Yoshinori Wakizaka
  • 50. Visualize user experience (e.g. Concept diagram..) Story (Whole user experience) Scenario Scenario Visualize interaction (e.g. Experience map) Scenario (Series of tasks) Task Task Task Ix Ix Ix Ix Ix Ix Ix Ix Ix 4th June 2011 Yoshinori Wakizaka
  • 51. ✤ ✤ ✤ ✤ ✤ 4th June 2011 Yoshinori Wakizaka
  • 52. ✤ ✤ ✤ 4th June 2011 Yoshinori Wakizaka

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