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Can a brand ever truly be social?

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Stephen Waddington
Stephen Waddington

Crisis communications, #BrandVandals and some plain talking. A presentation for Upload Lisbon

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Can a brand ever truly be social? Crisis communications, #BrandVandals and some plain talking Stephen 1 | 04.10.2014 Waddington
So let’s talk about it @wadds wadds.co.uk #uplx2014 2 | 04.10.2014
Welcome to the party 3 | 04.10.2014 Source: Ketchum
Media change 4 | 04.10.2014 Source: Stephen Waddington
The audience answers back 5 | 04.10.2014 Source: Stephen Waddington
#BrandVandals 6 | 04.10.2014
#BrandVandals 7 | 04.10.2014
#BrandVandals 8 | 04.10.2014
#BrandVandals 9 | 04.10.2014
10 | 04.10.2014 Managing a crisis @wadds wadds.co.uk #uplx2014
A conversation 11 | 04.10.2014 Image source: Hugh MacLeod
Meet public expectation 12 | 04.10.2014 Image source: Patagonia
Risk audit 13 | 04.10.2014 Team Workflow Training Test, test, test Best practice preparation
Listen: monitoring and alerts 14 | 04.10.2014 Image source: Dave Carroll
Assess the situation 15 | 04.10.2014
Develop a response 16 | 04.10.2014
17 | 04.10.2014 Careless talk @wadds wadds.co.uk #uplx2014
Nice but dim 18 | 04.10.2014 Source: Condescending Corporate Brand Page, Facebook
Daft 19 | 04.10.2014 Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post
Automation 20 | 04.10.2014 Source: Learning by doing it wrong, KLM
21 | 04.10.2014 Social brands @wadds wadds.co.uk #uplx2014
Social brands 22 | 04.10.2014 Image source: Greggs
Social brands 23 | 04.10.2014 Image source: Greggs
Social brands 24 | 04.10.2014 Image source: Paul Fabretti / Telefonica
Customer service conversation 25 | 04.10.2014
Customer service conversation 26 | 04.10.2014
Customer service conversation 27 | 04.10.2014
Customer service conversation 28 | 04.10.2014
Customer service conversation 29 | 04.10.2014
Customer service conversation 30 | 04.10.2014
Customer service conversation 31 | 04.10.2014
32 | 04.10.2014 Being social @wadds wadds.co.uk #uplx2014
Media relations 33 | 04.10.2014 Influencer relations Branded media Community Social Business Stages of social development
A personal story 34 | 04.10.2014 Image source: Stephen Waddington
Maslow's Hierarchy of Needs 35 | 04.10.2014
The media of me 36 | 04.10.2014 baby: no profiles and still find social media all a bit baffling and new-fangled child: on the most popular networks and push out marketing content teenager: social media as a communication and marketing channel young adult: two-way engagement, likely communication, marketing and customer service. Integrated systems grown up: the truly social organisation. Mature work-flow
Thank you Listening and planning should be the start point for any social media activity Social media is human media. Automate and industrialise with extreme care Be brave. Challenge your organisation. Do the best work that you can 37 | 04.10.2014
38 | 04.10.2014 Can a brand ever truly be social? Stephen Waddington @wadds wadds.co.uk

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