2. Information found on
tourist brochures
brief history of places of interest
maps showing location
walking routes to places of interests
opening and closing hours
information of major festivals celebrated
Tuesday, July 3, 12
3. Categories of places of
interest
Ethnic sites and Parks and Nature Tourist
Historical sites
quarters Reserves Attractions
Fort Canning Bukit Timah
Chinatown Underwater world
Battle Box Nature Reserve
Little India Fort Siloso Sugei Buloh Jurong Birdpark
Changi Chapel and
Kampong Glam Chek Jawa Night Safari
Museum
Geylang Serai Kranji Battle Site Botanical Gardens Singapore Zoo
Reflections at
Joo Chiat Labrador Park Singapore Flyer
Bukit Chandu
Tuesday, July 3, 12
4. M.I.C.E
Stands for Meetings, Incentives, Conventions and
Exhibitions.
Provides an important source of revenue for Singapore
2 main reasons for growth of MICE industry
the need for organisations to share information
ease of air travel (faster aircrafts and affordable
prices)
Tuesday, July 3, 12
5. What is M.I.C.E?
Meetings: involving a group of people gathering for a
common purpose
Incentives: Incentive travel awarded to motivate
employees
Conventions: Gathering of delegates to exchange ideas,
views and information of mutual interest
Exhibitions: Trade shows and fairs
Tuesday, July 3, 12
7. Planning a tour itinerary
3 main factors to consider
Timing
Routing
Suppliers
Tuesday, July 3, 12
8. Timing
Amount of time required to travel from one
place to another
Duration of the visit
Starting and ending time
Tuesday, July 3, 12
9. Routing
Direction of travel
Order of visit for attractions
Opening hours of attractions
Convenient stops for toilet breaks and meals.
Tuesday, July 3, 12
10. Suppliers
Transport operators
Attractions operators
Restaurant owners
Tuesday, July 3, 12
11. Guidelines for
planning an itinerary
Find out what the tourists want
find out how many days the tour should run
Match the activities to the personal profiles of
the tourists
Find out when the tour should start
Schedule a general city tour on the first day
Tuesday, July 3, 12
12. Guidelines for
planning an itinerary
Plan a dramatic experience for the first and last
day
Keep the number of activities a day to a
reasonable number
Give your tour a broad variety of features
Choose interesting routings
Keep coach rides to a reasonable length
Choose reliable suppliers
Tuesday, July 3, 12
